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All Journal Jurnal Ilmu Manajemen Terapan (JIMT) Fibonacci : Jurnal Ilmu Ekonomi, Manajemen dan Keuangan
Hakim Sangapan, Lukman
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Sumberdaya yang Unik, Pemakaian Teknologi, Kepemimpinan dan Penerapan Efisiensi Terhadap Peningkatan Kinerja yang Dimoderasi oleh Umur Pegawai pada Perusahaan Hakim Sangapan, Lukman; Adler Haymans Manurung; John EHJ FoEh; Hadita Simamora; Jhonni Sinaga
Jurnal Ilmu Manajemen Terapan Vol. 4 No. 2 (2022): Jurnal Ilmu Manajemen Terapan (November - Desember 2022)
Publisher : Dinasti Review Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/jimt.v4i2.1218

Abstract

Penelitian ini bertujuan untuk mengukur pengaruh keunikan sumber daya, penggunaan teknologi, kepemimpinan dan penerapan efisiensi terhadap peningkatan kinerja yang dimoderatori oleh usia karyawan di perusahaan. Penelitian ini merupakan penelitian kuantitatif dimana objek yang digunakan adalah karyawan yang bekerja di perusahaan tersebut. Model yang digunakan adalah pengujian hipotesis dengan menggunakan model persamaan struktural (SEM). Hasil penelitian ini menunjukkan bahwa: (1) Sumber daya unik, penggunaan teknologi, dan penerapan efisiensi berpengaruh langsung terhadap peningkatan kinerja pegawai secara signifikan, (2) Tidak ada pengaruh langsung kepemimpinan terhadap peningkatan kinerja pegawai, (3) Sumber daya yang unik, kepemimpinan dan penerapan efisiensi tidak berpengaruh terhadap peningkatan kinerja pegawai jika dimoderatori oleh usia pegawai, (4) Penggunaan teknologi berpengaruh signifikan terhadap peningkatan kinerja pegawai jika dimoderatori oleh umur pegawai.
Analisis Keberhasilan Pemasaran Digital UMKM di Indonesia melalui Pendekatan Pluralistik Paul Feyerabend Kurniawan, Dody; Hakim Sangapan, Lukman; Suraji, Robertus
Fibonacci: Jurnal Ilmu Ekonomi, Manajemen dan Keuangan Vol. 1 No. 2 (2024): Fibonacci: Jurnal Ilmu Ekonomi, Manajemen, dan keuangan (Desember 2024 - Februa
Publisher : Yayasan Inovasi Akademi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63217/fibonacci.v1i2.79

Abstract

Digital marketing is an important aspect in the development of MSMEs in Indonesia, especially in the era of rapid digitalization. Although many studies examine digital marketing strategies, there are still limited ones that apply a pluralistic theoretical approach in analyzing the success of MSME digital marketing. This research aims to analyze the success of digital marketing of MSMEs in Indonesia through Paul Feyerabend's pluralistic approach, focusing on understanding the flexibility and diversity of marketing strategies applied by MSME players. The main question to be answered is how MSMEs in Indonesia apply the pluralistic approach in digital marketing and what factors influence its success. This research uses a qualitative design with a case study approach, where data is collected through in-depth interviews with MSME players who have implemented digital marketing. The results show that MSMEs in Indonesia tend to adopt a variety of different digital marketing strategies according to their market characteristics and consumer needs. The pluralistic approach allows flexibility in the use of various digital tools, although the main challenge lies in the limited digital resources and knowledge that are still an obstacle for most MSMEs. The conclusion of this study is that the implementation of digital marketing with a pluralistic approach can improve the marketing effectiveness of MSMEs, but requires further support in terms of education and facilities to maximize the potential of the digital market. The study suggests that MSMEs expand the use of more innovative and flexible digital marketing strategies, and urges the development of further research that examines the role of local context and other external factors.
Co-Authors Adler Haymans Manurung DODY KURNIAWAN Hadita Simamora Jhonni Sinaga John E.H.J. Foeh Robertus Suraji