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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Ranah Research : Journal of Multidisciplinary Research and Development
Rosyada Fitriati, Ika
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Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Other

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Pengaruh Financial Literacy, Overconfidence dan Risk Tolerance Terhadap Keputusan Investasi Produk Pasar Modal Ainun Hidayah, Nur; Rosyada Fitriati, Ika
Ranah Research : Journal of Multidisciplinary Research and Development Vol. 6 No. 5 (2024): Ranah Research : Journal Of Multidisciplinary Research and Development (Juli 20
Publisher : Dinasti Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/rrj.v6i5.1108

Abstract

Keputusan investasi adalah suatu kebijakan alternatif investor untuk menanamkan modal atau aset pada produk pasar modal guna mendapatkan keuntungan sesuai yang diharapkan. Semakin banyak jumlah investor dan produk pasar modal maka semakin banyak keputusan investasi yang dibuat, maka dari itu saat membuat keputusan investasi harus betul-betul dipertimbangkan dengan baik dan sesuai dengan kemampuan investor. Beberapa faktor yang mempengaruhi keputusan investasi produk di pasar modal yaitu financial literacy, overconfidence dan risk tolerance. Penelitian ini menggunakan metode kuantitatif. Subjeknya adalah mahasiswa di Kota Semarang dengan jumlah populasi yang berpartisipasi dalam investasi sebayak 100 orang. Teknik pengumpulan data dilakukan menggunakan metode kuesioner, studi pustaka. Metode analisis yang digunakan adalah Analisis Statistik Deskriptif, Uji Asumsi Klasik, Uji Kelayakan Model, Regresi Linier Berganda, Uji t, Uji Koefisien Determinasi. Berdasarkan hasil penelitian dan pembahasan pada uji t menggunakan wilcoxon hasil dapat dilihat yaitu terkait hasil uji hipotesis Wilcoxon. Apabila kita perhatikan, nilai Asymp.Sig.(2-tailed) yaitu sebesar 0,000, dimana nilai lebih kecil daripada taraf signifikansi alfa 5% (0,05). Sehingga dapat diartikan terdapat pengaruh antar masing-masing variabel independen terhadap variabel dependen. Sehingga didapatkan hasil hipotesis sebagai berikut: H1 diterima Financial literacy berpengaruh positif signifikan terhadap keputusan investasi. H2 diterima: Overconfidence berpengaruh positif signifikan terhadap keputusan investasi. H3 diterima: Risk tolerance berpengaruh positif signifikan terhadap keputusan investasi.
CUSTOMER EXPERIENCE MELALUI STRATEGI OMNICHANNEL: STUDI PADA INDUSTRI RITEL DI SEMARANG Hadi, Arman; Ristianawati, Yuyun; Rosyada Fitriati, Ika
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 2 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i2.17234

Abstract

The rapid advancement of digital technology has transformed the retail industry, prompting businesses to adopt omnichannel strategies that integrate various sales channels to provide seamless and consistent shopping experiences. However, the extent to which these strategies enhance customer experience and foster customer loyalty remains a critical issue. This study aims to analyze the impact of omnichannel strategies on customer experience and their subsequent effect on customer loyalty in the retail industry of Semarang. A quantitative approach was employed, utilizing survey data from 250 respondents who had shopped at omnichannel retail stores. The data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) to examine relationships between variables. The findings reveal that omnichannel strategies significantly enhance customer experience, particularly through channel integration, service consistency, and ease of access to information (β = 0.65; p < 0.01). However, these strategies do not directly impact customer loyalty (β = 0.12; p > 0.05); instead, customer experience acts as a mediating factor (indirect effect = 0.47; p < 0.01). The study's limitations include its focus on a single city, limiting generalizability to broader markets. Additionally, external factors such as pricing competition and cultural shopping preferences were not extensively examined. The findings suggest that merely implementing omnichannel strategies is insufficient to cultivate customer loyalty. Retailers must optimize personalized services and enhance the overall shopping experience to retain customers effectively. Future research should explore the role of big data and AI-driven personalization in strengthening omnichannel customer engagement across diverse retail landscapes.
Optimalisasi Jaringan untuk Meningkatkan Kinerja UKM Agroindustri Jawa Tengah di Pasar Dunia Rozak, Hasan; Hadi, Arman; Rosyada Fitriati, Ika; Maelana, Herman; Dwi Hapsari, Paskalista
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 3 (2025): IJEBAR: Vol. 9, Issue 3, September 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i3.17949

Abstract

 Agroindustry SMEs in Central Java face significant challenges in competing in the global market. This study aims to explore the role of network capability in improving the performance of agroindustry SMEs in the international market. Using the Dynamic Capability Theory, this study shows that effective networking helps SMEs build strategic business relationships, gain market insights, and enhance global competitiveness. A survey of 123 SMEs in Central Java reveals that network capability plays a crucial role in improving  international market performance, particularly in terms of export sales, profitability, and competitiveness.
Co-Authors Ainun Hidayah, Nur Dwi Hapsari, Paskalista Hadi, Arman Maelana, Herman Ristianawati, Yuyun Rozak, Hasan