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All Journal Jurnal Ilmu Manajemen dan Akuntansi Terapan International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Journal of Economics and Public Health
Hadi, Arman
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health

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PERAN KEUNGGULAN BERSAING SEBAGAI VARIABEL YANG MEMEDIASI KEMAMPUAN INOVASI DAN ENTREPRENEURAL MARKETING PADA KINERJA PEMASARAN (Studi Pada Umkm Makanan Dan Minuman Di Provinsi Jawa Tengah) Hadi, Arman; Utaminingsih, Adijati; Kuswardani, DC
Jurnal Ilmu Manajemen dan Akuntansi Terapan Vol. 14 No. 1 (2023): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36694/jimat.v14i1.455

Abstract

This study aims to analyze the role of competitive advantage as a variable moderating innovation capability and entrepreneurial marketing on the marketing performance of food and beverage SMEs in Central Java. Problems caused by declining MSME marketing performance around the Covid-19 pandemic. This study was conducted using a quantitative research approach and analyzed using SmartPLS 3. The population of this study is the SMEs in the catering industry in Central Java Province, including a total of 100 SMEs, and the sample is determined by simple random sampling. The results of the analysis show that innovation capability, entrepreneurial marketing, and competitive advantage have positive and significant effects on marketing performance. Competitive Advantage
Digital Marketing Efficiency and its Impact on the Financial Performance of Export SMEs in Central Java: A Digital Literacy Moderation Approach Atmojo, Yustinus Dwi; Harmono, Pilipus Dwi; Hadi, Arman; Tanong, Mochtar; Sugiharti, Sugiharti
Journal of Economics and Public Health Vol 3 No 4 (2024): Journal of Economics and Public Health: December 2024
Publisher : Global Health Science Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/jeph.v3i4.6688

Abstract

The development of digital technology has significantly impacted the marketing strategies of small and medium enterprises, particularly those engaged in export activities. This study aims to investigate the efficiency of digital marketing and its influence on the financial performance of export-oriented SMEs in Central Java, Indonesia, while also examining the moderating role of digital literacy. The research employs a quantitative approach, utilizing survey data collected from 200 export-focused SMEs in the region. The findings suggest that the effective implementation of digital marketing can positively impact the financial performance of these SMEs, with digital literacy serving as a critical moderator in strengthening this relationship. The study provides valuable insights for SME owners and policymakers in understanding the importance of digital marketing and digital literacy in enhancing the competitiveness and financial success of export-oriented businesses.
CUSTOMER EXPERIENCE MELALUI STRATEGI OMNICHANNEL: STUDI PADA INDUSTRI RITEL DI SEMARANG Hadi, Arman; Ristianawati, Yuyun; Rosyada Fitriati, Ika
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 2 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i2.17234

Abstract

The rapid advancement of digital technology has transformed the retail industry, prompting businesses to adopt omnichannel strategies that integrate various sales channels to provide seamless and consistent shopping experiences. However, the extent to which these strategies enhance customer experience and foster customer loyalty remains a critical issue. This study aims to analyze the impact of omnichannel strategies on customer experience and their subsequent effect on customer loyalty in the retail industry of Semarang. A quantitative approach was employed, utilizing survey data from 250 respondents who had shopped at omnichannel retail stores. The data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) to examine relationships between variables. The findings reveal that omnichannel strategies significantly enhance customer experience, particularly through channel integration, service consistency, and ease of access to information (β = 0.65; p < 0.01). However, these strategies do not directly impact customer loyalty (β = 0.12; p > 0.05); instead, customer experience acts as a mediating factor (indirect effect = 0.47; p < 0.01). The study's limitations include its focus on a single city, limiting generalizability to broader markets. Additionally, external factors such as pricing competition and cultural shopping preferences were not extensively examined. The findings suggest that merely implementing omnichannel strategies is insufficient to cultivate customer loyalty. Retailers must optimize personalized services and enhance the overall shopping experience to retain customers effectively. Future research should explore the role of big data and AI-driven personalization in strengthening omnichannel customer engagement across diverse retail landscapes.
Optimalisasi Jaringan untuk Meningkatkan Kinerja UKM Agroindustri Jawa Tengah di Pasar Dunia Rozak, Hasan; Hadi, Arman; Rosyada Fitriati, Ika; Maelana, Herman; Dwi Hapsari, Paskalista
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 3 (2025): IJEBAR: Vol. 9, Issue 3, September 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i3.17949

Abstract

 Agroindustry SMEs in Central Java face significant challenges in competing in the global market. This study aims to explore the role of network capability in improving the performance of agroindustry SMEs in the international market. Using the Dynamic Capability Theory, this study shows that effective networking helps SMEs build strategic business relationships, gain market insights, and enhance global competitiveness. A survey of 123 SMEs in Central Java reveals that network capability plays a crucial role in improving  international market performance, particularly in terms of export sales, profitability, and competitiveness.
Co-Authors Atmojo, Yustinus Dwi Dwi Hapsari, Paskalista Harmono, Pilipus Dwi Kuswardani, Dc Maelana, Herman Ristianawati, Yuyun Rosyada Fitriati, Ika Rozak, Hasan Sugiharti Sugiharti Tanong, Mochtar utaminingsih, adijati