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All Journal Innovative: Journal Of Social Science Research Economic: Journal Economic and Business
Febrianda, Dava
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Other

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Optimizing Transportation Costs Using the Minimum Cell Cost Method in the "Yusril Medan Bread Distribution" Business Harahap, Lokot Muda; Febrianda, Dava; Ariani, Putri; Syahfitri, Rinanda Suci; Ritonga, Zulfikar Ali
Economic: Journal Economic and Business Vol. 3 No. 2 (2024): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v3i2.589

Abstract

This research aims to solve problems regarding transportation costs in distributing Pak Yusril's Bread Business by using the minimum cell cost method, where this method is used to allocate bread to distribution areas with the minimum possible transportation costs. Pak Yusril's bakery business operates in several areas, namely: Medan Tembung, Medan Denai, Medan Area and East Medan. This research methodology includes primary and secondary data collection and analysis using a transportation model with a minimum cell cost method approach. The results of the method findings mean that the minimum cell cost that Mr. Yusril must pay is IDR. 163,500 with delivery of 150 baskets of bread every week. This research shows that the application of the minimum cell cost method is effective in optimizing transportation costs and increasing distribution efficiency.
Analisis Pengaruh Brand Image Dan Brand Trust Terhadap Minat Beli Layanan Internet Indihome Di Desa Mekar Sari Kecamatan Deli Tua Febrianda, Dava; Saputra, Hendra
Innovative: Journal Of Social Science Research Vol. 5 No. 2 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i2.18325

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh brand image dan brand trust terhadap minat beli layanan internet IndiHome di Desa Mekar Sari Kecamatan Deli Tua. Brand image didefinisikan sebagai sebuah persepsi dan kesan yang terbentuk dalam benak calon konsumen melalui interaksi langsung maupun tidak langsung dengan suatu merek, sedangkan brand trust mengacu pada keyakinan dari calon konsumen terhadap kemampuan, niat baik, dan integritas dari suatu merek guna memenuhi janji serta nilai yang ditawarkan. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan analisis regresi linear berganda. Sampel penelitian sebanyak 97 responden. Hasil penelitian menunjukkan bahwa brand image memiliki pengaruh positif dan signifikan terhadap minat beli, dengan nilai beta sebesar 1,141 dan signifikansi 0,000. Brand trust juga memiliki pengaruh positif dan signifikan dengan nilai beta sebesar 0,404 dan signifikansi 0,003. Secara simultan kedua variabel ini berkontribusi sebesar 88,9% terhadap minat beli, dengan 11,1% dipengaruhi oleh faktor lain.
Co-Authors Ariani, Putri Hendra Saputra Lokot Muda Harahap, Lokot Muda Ritonga, Zulfikar Ali Syahfitri, Rinanda Suci