Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Economic: Journal Economic and Business As-Syirkah: Islamic Economic & Financial Journal
Sherlinda, Azzahra
Unknown Affiliation
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Influence of the Work Environment on the Work Productivity of Production Department Employees in the Kesu Cheese Business Harahap, Lokot Muda; Sherlinda, Azzahra; Manurung, Johanes Adrian; Rumahorbo, Jonathan; Nirwani, Sekar; Prasetyo, Yogi Damanik
Economic: Journal Economic and Business Vol. 3 No. 2 (2024): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v3i2.616

Abstract

This research aims to determine the influence of the work environment on the work productivity of employees in the production department at the Kesu Cheese business. The sample for this research was 30 respondents who were all production employees. The data collection methods used were interviews, documentation and observation. The data analysis techniques used are descriptive statistical analysis, simple linear regression analysis, coefficient of determination analysis, and t test. The research results show that the work environment has a positive effect on employee work productivity. This is based on the results of multiple linear regression analysis which shows a significance value of 0.000 < 0.05.
Pengaruh Kualitas Produk dan Promosi Penjualan Terhadap Keputusan Pembelian pada Nurza Brownies Ardini, Sarah Fadhilla; Lubis, Nurul Wardani; Sherlinda, Azzahra; Tofano, Dwi Fatmi Adelina
As-Syirkah: Islamic Economic & Financial Journal Vol. 3 No. 3 (2024): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/3gnc6r19

Abstract

This study aims to determine the effect of product quality and sales promotion on consumer purchasing decisions at Nurza Brownies Store in Medan. The number of samples taken in this study were 50 consumers. The data collection method in this study used a questionnaire to 50 consumers of the Nurza Brownies shop in Medan. The data analysis method used is the Validity, Reliability and Multiple Linear Regression method. The results of the partial test analysis show that product quality and sales promotion have a significant effect on consumer purchasing decisions. Furthermore, the results of simultaneous testing show that the variables of product quality and sales promotion have a significant effect on consumer purchasing decisions. The Adjusted R Square value is 0.771 or 77.1%. This means that 77.1% of consumer purchasing decisions are influenced by the two independent variables, while the remaining 22.9% of decisions are influenced by other variables not examined in this study.
Co-Authors Ardini, Sarah Fadhilla Lokot Muda Harahap, Lokot Muda Manurung, Johanes Adrian Nirwani, Sekar Nurul Wardani Lubis Prasetyo, Yogi Damanik Rumahorbo, Jonathan Tofano, Dwi Fatmi Adelina