Article Per Year (5 Year)
p-Index From 2020 - 2025
0.61
P-Index
This Author published in this journals
All Journal Jurnal Nasional Holistic Science Economic: Journal Economic and Business As-Syirkah: Islamic Economic & Financial Journal
Nirwani, Sekar
Unknown Affiliation
Religion Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
The Influence of the Work Environment on the Work Productivity of Production Department Employees in the Kesu Cheese Business Harahap, Lokot Muda; Sherlinda, Azzahra; Manurung, Johanes Adrian; Rumahorbo, Jonathan; Nirwani, Sekar; Prasetyo, Yogi Damanik
Economic: Journal Economic and Business Vol. 3 No. 2 (2024): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v3i2.616

Abstract

This research aims to determine the influence of the work environment on the work productivity of employees in the production department at the Kesu Cheese business. The sample for this research was 30 respondents who were all production employees. The data collection methods used were interviews, documentation and observation. The data analysis techniques used are descriptive statistical analysis, simple linear regression analysis, coefficient of determination analysis, and t test. The research results show that the work environment has a positive effect on employee work productivity. This is based on the results of multiple linear regression analysis which shows a significance value of 0.000 < 0.05.
The Influence of Work-Life Balance and Burnout on the Performance of Relationship Credit Employees at PT. Bank Rakyat Indonesia Tbk, Medan Nirwani, Sekar; Sienny, Sienny
Holistic Science Vol. 5 No. 2 (2025): Jurnal Nasional Holistic Sciences
Publisher : Lembaga Riset Mutiara Akbar NOMOR AHU-0003295.AH.01.07 TAHUN 2021

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/hs.v5i2.1213

Abstract

This study aims to analyze the influence of Work Life Balance and Burnout on Employee Performance at PT. Bank Rakyat Indonesia Tbk, Medan. Work Life Balance is the interaction between work and other activities that include family, community, leisure time, and personal development, while Burnout can be interpreted as a syndrome due to chronic stress in the workplace that can be characterized by feelings of exhaustion or fatigue, increased mental distance from one's work or feelings of negativism related to one's work. The research method uses a descriptive quantitative approach. The population in this study were all Relationship Credit employees of PT. Bank Rakyat Indonesia Tbk, Medan and the number of samples used saturated samples, namely 71 respondents. Data analysis used multiple linear regression analysis. Research data were collected using a questionnaire. With a Cronbach Alpha reliability of Work Life Balance of 0.856, Burnout of 0.739, and employee performance of 0.873. The results of the study indicate that: (1) There is a positive and significant influence between Work Life Balance on Employee Performance; (2) There is a positive and significant influence between Burnout on Employee Performance; (3) There is a positive and significant influence between Work Life Balance and Burnout together on Employee Performance.
Pengaruh Inovasi Promosi Media Sosial Instagram dan Tiktok untuk Menarik Pelanggan Baru pada Bube Boba Café Nirwani, Sekar; Lubis, Nurul Wardani; Amalia, Delvi Dede; Sembiring, Ananda Amelia; Ardana, Tasya Novi
As-Syirkah: Islamic Economic & Financial Journal Vol. 3 No. 3 (2024): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/bmn77n39

Abstract

In today’s digital age, social media has become one of the most effective tools for marketing a variety of, including the food and beverage industry. Platforms like Instagram and TikTok provide a great opportunity for to interact directly with their customers like Bube Boba Cafe. As a result, BubeBoba Cafe must maximize both of these platforms in its marketing strategy. The type of research used is qualitative descriptive method. This method is used to provide a more detailed description of the impact of Instagram and TikTok's social media promotion innovations on the recruitment of new customers at Bube Boba Cafe. The sample used in this study is a BubeBoba Cafe customer who uses social media Instagram and tikTok to learn information about products and promo cafes. The data collection technique used in this study is with interviews and study of libraries or written sources such as books, previous research, papers, data collected and then analyzed to find out the impact of Instagram and TikTok social media promotion innovations on the recruitment of new customers at Bube Boba Cafe. Data analysis is carried out using descriptive qualitative analysis techniques to obtain a more detailed description and detail of the results of the research. To run a strategy using social media touch. Bube Cafe uses promotional tools in carrying out its promotional activities, as follows: 1. Advertising The advertising media on the social media of TikTok is the tikTok ads, from which there are several types of ads such as pre-roll asd is the video ad that is started when the user opens tiktok, in-feed ads is the advertising video that appears when the users of tiktok menscroll feed, promoted hastag challenges is video that encourages the users to use special tags, and last branded effects is the filter of special effects to be used by the creators of content in video, these effects are similar to the filters that exist in snapchat and instagram but which is the differentiator is this filter displays special information. 2. Direct marketing is like making interactive videos.  
Co-Authors Amalia, Delvi Dede Ardana, Tasya Novi Lokot Muda Harahap, Lokot Muda Manurung, Johanes Adrian Nurul Wardani Lubis Prasetyo, Yogi Damanik Rumahorbo, Jonathan Sembiring, Ananda Amelia Sherlinda, Azzahra Sienny, Sienny