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All Journal JFMR (Journal of Fisheries and Marine Research) Dikdimas : Jurnal Pengabdian Kepada Masyarakat An-Nisbah: Jurnal Ekonomi Syariah
Sabila, Nurahma
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ANALYSIS OF DEVELOPMENT OF ADDED VALUE OF COOPERATIVE BUSINESS ECOSYSTEMS AL-ITTIFAQ ISLAMIC BOARDING SCHOOL, CIWIDEY, BANDUNG DISTRICT Santoso, Sugeng; Sabila, Nurahma; Nurhidajat, Raden; Nugroho, Lucky; Dewandaru, Ginanjar; Marfatah, Muhammad Ramadhani; Pamungkas, Ragil Asih
An-Nisbah: Jurnal Ekonomi Syariah Vol 11 No 1 (2024)
Publisher : UIN Sayyid Ali Rahmatullah Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/an.v11i1.9154

Abstract

Abstrak: Tema penelitian adalah pengembangan usaha berbasis inovasi agribisnis pada Pesantren Al-Ittifaq di Bandung. Permasalahan terkait keterbatasan lahan, hilirisasi produksi hortikultura dan agrowisata, pengembangan ide bisnis melalui pemanfaatan sumberdaya termasuk teknologi dan inovasi. Tujuan penelitian: pengembangan ide bisnis yang bernilai tambah berdasarkan potensi sumberdaya yang ada dapat dilakukan oleh koperasi usaha Pesantren Al-Ittifaq, Ciwidey, Kabupaten Bandung. Grand theory sistem inovasi digunakan untuk menganalisis ekosistem agribisnis ini. Metode penelitian yang digunakan dengan pendekatan kualitatif melalui wawancara informan kunci dan pendukung, survei lapangan, diskusi dengan pihak terkait. Analisis SWOT dilakukan untuk mengidentifikasi kekuatan, kelemahan, peluang, dan ancaman; diskusi kelompok dan brainstorming untuk menghasilkan ide-ide kreatif dengan nilai-nilai ekonomi syariah; Analisis model bisnis canvas untuk memvalidasi konsep dan memperbaiki rencana inovasi berdasarkan umpan balik; usulan rekomendasi kepada pengelola Koperasi Pondok Pesantren. Dua rekomendasi strategi pengembangan yang diimplementasikan di pesantren tersebut berupa (1) strategi inovasi dalam diversifikasi produk kudapan sehat (Healthy Snack) berupa desain produk camilan yang tidak hanya mengutamakan rasa yang lezat, tetapi juga memberikan manfaat kesehatan. (2) Alif Village (Agrowisata) yang lahir sebagai langkah untuk menghadirkan konsep penginapan tradisional dengan pemandangan desa yang indah, menggabungkan konsep modern dengan kehidupan desa tradisional. Kata kunci: inovasi, bisnis, rekomendasi, strategi Abstract: The research theme is the development of an enterprise based on agribusiness innovation at the Al- Ittifaq Conference in Bandung. Problems related to land constraints, horticultural and agro -economic production, development of business ideas through the exploitation of natural resources including technology and innovation. Objective of research: development of value-added business ideas based on the potential of existing resources that can be done by the business cooperation Pesantren Al- Ittifaq, Ciwidey, Bandung district. The grand theory of innovation systems is used to analyze this agro -business ecosystem. Research methods used with a qualitative approach through interviews with key informants and supporters, field surveys, discussions with stakeholders. SWOT analysis is carried out to identify strengths, weaknesses, opportunities, and threats; group discussions and brainstorming to generate creative ideas with sharia economic values; business model analysis of canvas to validate concepts and improve innovation plans based on feedback; recommendation proposals to the management of the Hostel Cooperative. The two development strategy recommendations implemented at the workshop are: (1) a strategy of innovation in the diversification of healthy snacks, a design of snacks that not only prioritizes tasty tastes, but also provides health benefits. (2) Alif Village (Agrotourism) was born as a step to present the concept of traditional accommodation with a beautiful village view, combining the modern concept with the traditional village life. Keywords: innovation, business, recommendation, strategy.
Analisis Rantai Nilai dengan Pendekatan Klaster Industri pada Destinasi Pariwisata Super Prioritas (Dpsp) Likupang Minahasa Utara: Value Chain Analysis with an Industry Cluster Approach at the Super Priority Tourism Destination (Dpsp) Likupang, Nort Minahasa Santoso, Sugeng; Sabila, Nurahma; Yamindago, Ade
JFMR (Journal of Fisheries and Marine Research) Vol. 9 No. 2 (2025): JFMR on July
Publisher : Faculty of Fisheries and Marine Science, Brawijaya University, Malang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jfmr.2025.009.02.4

Abstract

Pemerintah Indonesia beberapa tahun terakhir berupaya mengembangkan destinasi wisata sebagai wujud diversifikasi dengan menetapkan lima Destinasi Pariwisata Super Prioritas (DPSP). Likupang, sebagai kawasan ekowisata bahari dan menjadi wilayah paling muda yang ditetapkan sebagai DPSP, perlu adanya pembangunan infrastruktur, peningkatan aksesibilitas, pelatihan sumber daya manusia dan pengelolaan sumber daya alam yang memberikan manfaat bagi masyarakat, peluang ekonomi maupun pelestarian lingkungan dan budaya. Untuk itu, dibutuhkan pengelolaan secara multiaktor, multisektor, dan multistakeholder. Penelitian bertujuan mengetahui kondisi, keterlibatan stakeholder dan formulasi strategi dalam meningkatkan kontribusi pengembangan ekowisata Likupang. Analisis rantai nilai dilakukan melalui tiga tahapan yakni identifikasi proses industri, pemetaan pelaku serta analisis lingkungan usaha guna merumuskan strategi pengembangan ekowisata Likupang yang efektif. Hasil menunjukkan terdapat dua strategi utama yakni 1) optimalisasi infrastruktur dan penetapan KEK untuk meningkatkan aksesibilitas dan penyediaan paket wisata 2) kerjasama dan promosi digital melalui platform online guna peningkatan kunjungan wisata. Strategi yang telah dihasilkan dapat menjadi saran bagi pemerintah daerah dalam memfokuskan kebijakan yang selaras sesuai Rencana Induk Destinasi Pariwisata Nasional (RIDPN) Manado-Likupang 2023-2044 guna mendukung ekowisata Likupang sebagai Destinasi Pariwisata Super Prioritas (DPSP). In recent years, the Indonesian government has strived to develop tourist destinations as a form of diversification by establishing five Super Priority Tourism Destinations. Likupang, as a marine ecotourism area and the youngest region, needs to undertake infrastructure development, improve accessibility, provide human resource training, and manage natural resources in a way that benefits the community, creates economic opportunities, and preserves the environment and culture. Therefore, multi-actor, multi-sector, and multi-stakeholder management is required. This research aims to determine the conditions, stakeholder involvement, and strategy formulation to enhance the contribution of Likupang's ecotourism development. A value chain analysis was conducted through three stages: identifying industry processes, mapping actors, and analyzing the business environment to formulate effective Likupang ecotourism development strategies. The results indicate two main strategies: 1) optimizing infrastructure and establishing a special tourism economic zone to improve accessibility and provide tour packages, and 2) cooperation and digital promotion through online platforms to increase tourist visits. The strategies produced can serve as recommendations for the local government to focus on policies that align with the Manado-Likupang National Tourism Destination Master Plan 2023-2044, supporting Likupang ecotourism as a Super Priority Tourism Destination.
Increased Addes Value Msmes Through Innovation Management in Entrepreneurship Santoso, Sugeng; Setyadi, Antonius; Marfatah, Muhammad Ramadhani; Macariola, Juli Simon; Ananda, Jehan Reza; Sabila, Nurahma
DIKDIMAS : Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 1 (2024): DIKDIMAS : JURNAL PENGABDIAN KEPADA MASYARAKAT  VOL 3 NO 1 APRIL 2024
Publisher : Asosiasi Profesi Multimedia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58723/dikdimas.v3i1.262

Abstract

The existence of a community among MSMEs/creative economy actors is an important thing that needs to be considered in innovation, to meet consumer needs. This Community Service aims to strengthen the capacity of MSMEs in understanding innovation management in entrepreneurship. The scope of PkM is intermediation with MSMEs/creative economy actors for the products/services produced to be accepted by users, understanding, knowledge of creativity and innovation management are needed. The method used uses a qualitative approach through participatory discussions during the implementation of PkM, pre-survey - participatory observation, and interviews with key informants and main informants and supporting informants. The analysis used in this article is qualitative data analysis, namely measuring knowledge of innovation and providing suggestions/input for improvements so that it can be followed up by MSME players. The output of this Community Service is to increase the community's understanding and skills in understanding the creativity and innovation of the products they produce because so far most of them do not have an understanding of innovation management in entrepreneurship. The results of the PkM are that UKM guidance, namely output officials, will follow up on these outcomes and be accompanied by UMB lecturers. The conclusion is that MSME actors in Meruya Selatan Subdistrict do not yet understand the importance of creativity and innovation, including market changes (user) needs, technological developments and innovations that can be used in the business value chain (entrepreneurship) as well as the use of digital in entrepreneurship, especially digital transformation for marketing channels.
Co-Authors Ade Yamindago Ananda, Jehan Reza Antonius Setyadi Dewandaru, Ginanjar Lucky Nugroho Macariola, Juli Simon Marfatah, Muhammad Ramadhani Nurhidajat, Raden Pamungkas, Ragil Asih Sugeng Santoso