Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Jurnal Multidisiplin Madani (MUDIMA) Jurnal Bisnis dan Manajemen (JURBISMAN)
Kartawan
Unknown Affiliation
Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh Kualitas Pelayanan Dan Harga Terhadap Loyalitas Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Intervening Inggrid Kusuma Dewi; Kartawan; Apip Supriadi
Jurnal Bisnis dan Manajemen (JURBISMAN) Vol. 2 No. 3 (2024): Jurnal Bisnis dan Manajemen (JURBISMAN)
Publisher : Penerbit dan Percetakan CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/jurbisman.v2i3.753

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan dan harga terhadap kepuasan pelanggan dan pengaruhnya terhadap loyalitas pelanggan. Studi dilakukan pada member pelanggan Yomart Tasikmalaya. Pengambilan sampel dilakukan dengan teknik simple random sampling, dengan jumlah ukuran sampel sebanyak 230 sampel. Instrumen penelitian yang digunakan adalah kuisioner dengan skala likert. Teknik analisis yang digunakan adalah structural equation modeling. Hasil penelitian ini menunjukkan bahwa, 1) Kualitas pelayanan dan harga berpengaruh positif dan signifikan terhadap kepuasan pelanggan; 2) Kualitas pelayanan dan harga berpengaruh positif dan signifikan terhadap loyalitas pelanggan; 3) Kepuasan pelanggan berpengaruh positif dan signifikan terhadap loyalitas pelanggan; 4) Kepuasan pelanggan mampu memediasi pengaruh kualitas pelayanan dan harga terhadap loyalitas pelanggan. Kata kunci : Harga, Kepuasan Pelanggan, Kualitas Pelayanan, Loyalitas Pelanggan
The Influence of Brand Trust and Customer Satisfaction on Customer Loyalty Among Shopee Users in Rural Area Ali, Muhammad Rivaldo; Kartawan; Santosa, Allicia Deana
Jurnal Multidisiplin Madani Vol. 4 No. 5 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/mudima.v4i5.9406

Abstract

The study focuses on the impact of brand trust and User Satisfaction on Customer Loyalty among Shopee users in Tasikmalaya Regency Indonesia. It employs a survey method and structural equation modeling (SEM) with mediation analysis to investigate the relationships between these key constructs. The research objectives are to explore the impact of brand trust on customer satisfaction and customer loyalty, as well as the influence of customer satisfaction on customer loyalty. The study's findings are expected to contribute to both theoretical understanding and practical strategies for e-commerce companies, particularly Shopee, to enhance their business performance in a highly competitive market. The study utilizes non-probability sampling with a purposive sampling method and collected 250 respondents Shopee Users. The data analysis includes descriptive statistics to assess customer perceptions and confirmatory factor analysis to evaluate the unidimensionality of the measurement constructs. The study's results are expected to provide valuable insights into the factors influencing customer loyalty in the e-commerce context, specifically focusing on Shopee users in Tasikmalaya offer practical implications for businesses in the industry
Co-Authors Ali, Muhammad Rivaldo Allicia Deana Santosa Apip Supriadi Inggrid Kusuma Dewi