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The Influence of Service Quality on Customer Satisfaction at The Ritz-Carlton Bali Hotel I Ketut Andika Putra Laksana; Ida Ayu Kalpikawati; Ni Luh Ketut Sri Sulistyawati
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v4i1.12181

Abstract

This study is intended to be able to evaluate the influence of service quality on customer satisfaction. A total of 100 respondents were presented as samples using purposive sampling techniques. The data used are quantitative data on service quality and customer satisfaction. The results of the analysis show the presence of a positive influence and its significance between (x) and (y), with t count greater than t table (13.272> 1.984) and its significance level is smaller than α (0.001 <0.05). Therefore, it can be concluded that service has a positive impact and its significance is apparent on customer satisfaction at The Ritz-Carlton, Bali.
THE EFFECT OF INTERNSHIP AND EMPLOYER BRANDING ON CAREER INTENTION OF HOSPITALITY DEPARTMENT STUDENTS AT BALI TOURISM POLYTECHNIC Suartana Putra, I Made; Ni Luh Ketut Sri Sulistyawati; Ni Made Suastini
JURNAL KEPARIWISATAAN Vol 24 No 2 (2025): Jurnal Kepariwisataan
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v24i2.1986

Abstract

The hospitality industry demands graduates who not only master theoretical knowledge but also possess practical readiness and hold a positive perception of employers as an attraction in their career choice. This study aims to examine the effect of internship experience (X?) and employer branding (X?) on career intention (Y) among Hospitality students at Bali Tourism Polytechnic. A quantitative approach with a survey design was employed, involving a sample of 81 final-year students selected from a population of 484 through purposive sampling and stratified random sampling. Primary data were collected using a structured questionnaire and analyzed via multiple linear regression. The results indicate that internship experience has a significant effect on career intention (p = 0.000 < 0.05), whereas employer branding does not exert a significant effect on career intention (p = 0.145 > 0.05). Simultaneously, both variables exert a significant influence on career intention (F-calculated = 184.30 > F-table = 3.11; p = 0.000 < 0.05). Moreover, the variables of internship experience and employer branding together account for 82.1% of the variance in students’ career intention, demonstrating that the relationship between these independent variables and career intention is very strong.