Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal East Asian Journal of Multidisciplinary Research (EAJMR)
Nuraeni, Pitri
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Influence of Environmental Awareness, Consumption Values, and Price Perception on the Purchase Intention of Avoskin Green Skincare Nuraeni, Pitri; Harsoyo, Titik Desi
East Asian Journal of Multidisciplinary Research Vol. 3 No. 7 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i7.9922

Abstract

This study examines the influence of environmental awareness, consumption values, and price perception on the purchase intention of Avoskin green skincare products. The sample consists of 100 respondents who are followers of the Rubi Community on Instagram and have never purchased Avoskin products. Data was collected through a survey using a questionnaire. The research instrument was proven valid and reliable, and the data was normally distributed without issues of multicollinearity and heteroscedasticity. The results indicate that environmental awareness, consumption values, and price perception each have a positive and significant influence on the purchase intention of Avoskin green skincare products.
Co-Authors Titik Desi Harsoyo, Titik Desi