East Asian Journal of Multidisciplinary Research (EAJMR)
Vol. 3 No. 7 (2024): July 2024

The Influence of Environmental Awareness, Consumption Values, and Price Perception on the Purchase Intention of Avoskin Green Skincare

Nuraeni, Pitri (Unknown)
Harsoyo, Titik Desi (Unknown)

Article Info

Publish Date
29 Jul 2024

Abstract

This study examines the influence of environmental awareness, consumption values, and price perception on the purchase intention of Avoskin green skincare products. The sample consists of 100 respondents who are followers of the Rubi Community on Instagram and have never purchased Avoskin products. Data was collected through a survey using a questionnaire. The research instrument was proven valid and reliable, and the data was normally distributed without issues of multicollinearity and heteroscedasticity. The results indicate that environmental awareness, consumption values, and price perception each have a positive and significant influence on the purchase intention of Avoskin green skincare products.

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Journal Info
East Asian Journal of Multidisciplinary Research (EAJMR)
Website

Abbrev

eajmr

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering

Description

East Asian Journal of Multidisciplinary Research (EAJMR) is a scientific multidisciplinary research journal published by Yayasan Pendidikan Penelitian Pengabdian Algero. The aim of this journal publication is to disseminate the research results, conceptual thoughts, improved research methodologies ...