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All Journal East Asian Journal of Multidisciplinary Research (EAJMR)
Saputro, Ahmad Nur’aini
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering

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Conceptualization of Drug Metaphors in YouTube News Saputro, Ahmad Nur’aini; Suhardi, Suhardi
East Asian Journal of Multidisciplinary Research Vol. 3 No. 7 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i7.9984

Abstract

This research aims to reveal the conceptualisation of drug metaphors in YouTube news. This type of research includes qualitative research which is descriptive analysis. This research method uses the methods of listening, engaging, and discoursing. The advanced technique uses the comparative equating technique to determine the correspondence between metaphorical expressions and the cognitive function of metaphors. The results of this study reveal that ontological metaphors are more dominant in YouTube news compared to structural metaphors and orientational metaphors. The narrator conceptualises more physical things for abstract things. The metaphors contained in the drug news were found to be 2 structural metaphors, 3 orientational metaphors, and 12 ontological metaphors.
Co-Authors Suhardi Suhardi