East Asian Journal of Multidisciplinary Research (EAJMR)
Vol. 3 No. 7 (2024): July 2024

Conceptualization of Drug Metaphors in YouTube News

Saputro, Ahmad Nur’aini (Unknown)
Suhardi, Suhardi (Unknown)



Article Info

Publish Date
29 Jul 2024

Abstract

This research aims to reveal the conceptualisation of drug metaphors in YouTube news. This type of research includes qualitative research which is descriptive analysis. This research method uses the methods of listening, engaging, and discoursing. The advanced technique uses the comparative equating technique to determine the correspondence between metaphorical expressions and the cognitive function of metaphors. The results of this study reveal that ontological metaphors are more dominant in YouTube news compared to structural metaphors and orientational metaphors. The narrator conceptualises more physical things for abstract things. The metaphors contained in the drug news were found to be 2 structural metaphors, 3 orientational metaphors, and 12 ontological metaphors.

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Journal Info

Abbrev

eajmr

Publisher

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering

Description

East Asian Journal of Multidisciplinary Research (EAJMR) is a scientific multidisciplinary research journal published by Yayasan Pendidikan Penelitian Pengabdian Algero. The aim of this journal publication is to disseminate the research results, conceptual thoughts, improved research methodologies ...