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Product Strategy and Distribution of Educational Services Sobihah, Hani; Holid, Agus; Zohriah, Anis; Djabidi, Faizal
Advances In Social Humanities Research Vol. 3 No. 1 (2025): Advances In Social Humanities Research
Publisher : Sahabat Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/adv.v3i1.335

Abstract

Marketing educational services is a crucial aspect in creating value for education providers and prospective students. The right product and distribution strategy can influence the competitiveness of educational institutions in an increasingly competitive market. This article examines the four main components in the educational services marketing mix, namely the elements of the marketing mix, the educational services product mix, the creation of educational service products, and the distribution of educational services. With this approach, universities can design marketing strategies that are effective, relevant and responsive to market needs. This article also discusses the challenges faced by educational service providers in implementing effective marketing strategiesproduct strategy
Organizational Culture in Education: Components, Influences, and Improvement Strategies through a Literature Review Zohriah, Anis; Holid, Agus; Gunawan, Agus; Fauzi, Anis
Strata International Journal of Social Issues Vol. 2 No. 2 (2025): August
Publisher : CV. Strata Persada Academia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59631/sijosi.v2i2.423

Abstract

This study investigates the complex nature of organizational culture in educational institutions by analyzing its core components, influencing factors, and strategic improvement approaches through a systematic literature review. Recognizing the pivotal role of organizational culture as a determinant of institutional effectiveness, this research synthesizes theoretical perspectives and empirical findings from peer-reviewed studies published between 2013 and 2023. Guided by PRISMA protocols, the review encompasses literature sourced from major academic databases, including, SINTA, Garuda, Scopus, Web of Science, ERIC, and ScienceDirect, and applies thematic analysis to extract patterns, frameworks, and practical insights. The findings reveal that organizational culture in education is constituted by interrelated elements—values, norms, artifacts, and assumptions—which collectively shape institutional behavior, learning environments, and stakeholder interactions. When strategically aligned with institutional goals, these cultural components foster a collaborative climate, enhance teacher motivation and student outcomes, and contribute to conflict resolution and institutional resilience. The study concludes that the cultivation of a coherent and strategically reinforced culture, supported by transformative leadership and inclusive communication, is essential for achieving sustainable educational excellence. The research provides a comprehensive conceptual framework and offers actionable recommendations for educational leaders and policymakers to embed culture as a strategic lever for systemic improvement in dynamic and competitive educational contexts.