Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
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This Author published in this journals
All Journal Formosa Journal of Multidisciplinary Research (FJMR) Asian Journal of Community Services (AJCS)
Lestari, Lyssia Putri
Unknown Affiliation
Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Social Sciences

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The Influence of Celebrity Endorsers, Live Streaming and Online Customer Reviews on Consumer Purchasing Decisions Somethinc Products on Tiktok Shop in Yogyakarta Lestari, Lyssia Putri; Widarta
Formosa Journal of Multidisciplinary Research Vol. 3 No. 7 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i7.10141

Abstract

This study aims to analyze the effect of Celebrity Endorser, Live Streaming, and Online Customers Review on Purchasing Decisions for Somethinc Products at TikTok Shop. The sample consisted of 385 respondents who had purchased the product. Data was collected through a survey using a questionnaire, and proved to be valid and reliable. The Classical Assumption Test shows that the data is normally distributed and the regression model is free from multicollinearity and heteroscedasticity problems. The results showed that Celebrity Endorser, Live Streaming, and Online Customers Review each, as well as simultaneously, have a significant effect on Purchasing Decision. The findings imply the importance of strengthening those strategies for manufacturers to strengthen their marketing position on TikTok Shop.
The Utilization of Digital Marketing and Financial Administration Management to Improve Business Performance in Podomoro Tip Top Stores Lestari, Lyssia Putri; Nuvriasari, Audita
Asian Journal of Community Services Vol. 2 No. 12 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v2i12.7352

Abstract

The development of the retail business today is growing rapidly, one of which is the business of providing daily consumer goods. This condition encourages high business competition, thereby requiring business actors to be able to excel in the competition. This community service program aims to help improve retail business performance at Tip Top Podomoro Shop. The programs implemented include: education on the use of social media as an online marketing tool, creating online promotional content, using Shopee e-commerce as a sales medium, providing an online payment system with QRIS, and improving financial management.
Co-Authors Audita Nuvriasari Widarta