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All Journal Jurnal Ecoment Global: Kajian Bisnis dan Manajemen
Ariffin, Muchammad -
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Economics, Econometrics & Finance

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Employee Engagement And Leadership Style at PT PLN West Kalimantan: Impact On Employee Productivity Windi, Windi Pratiwi; Aisyah; Ariffin, Muchammad -; Naiyun Untung Utama
Jurnal Ecoment Global Vol. 9 No. 1 (2024): Edisi April 2024
Publisher : Universitas Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jeg.v9i1.4194

Abstract

Objective: The purpose of this study is to look at how employee engagement and leadership style affect worker productivity at the main unit of PT PLN (State Electricity Company) in the West Kalimantan Region. Design/Methods/Approach: An explanatory design and a quantitative methodology were used in the study. Documentary studies, questionnaires, and observation were some of the methods used to collect data. Customers who have utilized go-pay services in Pontianak made up the respondents. A Likert scale was used to measure the data, and multiple regression analysis was used. Findings: With a statistical analysis result of t-value 6.794 > t-table 1.984 and a significance value of 0.000 < 0.05, the research findings show that the Employee Engagement variable has a positive and substantial impact on employee productivity in the partial test (t-test). In a similar vein, the leadership style variable also strongly influences the work productivity variable, as seen by the resulting t-value of 5.889 > t-table 1.984 and a significance value of 0.000 < 0.05. The estimated F-value is 91.568 > F-table 3.090, and the significant value is 0.000, which is less than the significance level of 0.05, according to the simultaneous test (F-test). Originality/Value: This study focuses on how leadership style and employee engagement affect workers' productivity at West Kalimantan's PT. PLN (Persero) Regional Main Unit. A crucial component is employee involvement. The study's findings can give the business information that it can use to improve decision-making procedures and raise worker productivity. Practical/Policy implication: This research can be utilized in formulating company management policies that emphasize the importance of employee engagement and the implementation of effective leadership styles, which can result in a more motivated and productive workforce.
Strategy in increasing Consumer Loyalty Ariffin, Muchammad -
Jurnal Ecoment Global Vol. 8 No. 2 (2023): Edisi Agustus 2023
Publisher : Universitas Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35908/jeg.v8i2.2718

Abstract

The purpose of this study is to understand Strategy in increasing Consumer Loyalty. A Case Study of Indonesian Unilever Products. In particular, this study analyzes the relationshipbetween CSR, WOM and Company Reputation towards consumers' loyalty specially the products of Lifebuoy, Pepsodent, and Kecap Bango. Data was collected through a survey conducted among 110 respondents.Structural equation modeling was used to test the proposed hypothesis. The research model was tested using survey data analyzed by structural equation modelingof partial least squares. the implementation of CSR strategy shows that there is a significant influence of WOM and Company reputation on consumers' loyalty. On the other hand, CSR strategy has no significant influence the consumers' loyalty. Yet as CSR was carried out through the implementation of Word of mouth (WOM) and Company Reputation there is a significant correlation between CSR and the consumers' loyalty of Lifebuoy, Pepsodent, and Kecap Bango products. The use of data that is too small for each variable resulted in limited results. As well as the limited representation of all users and consumers of Unilever products in other cities. In addition, this study did not involve other companies that also use CSR strategies as a comparison. Keywords  :Corporate Social Responsibility (CSR), Word-of-mouth (WOM), Company Reputation, Consumers Loyalty, Social Company
Co-Authors Aisyah Naiyun Untung Utama Windi Pratiwi