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All Journal Mabny : Journal of Sharia Management and Business Formosa Journal of Science and Technology (FJST)
Alifiyah, Nur
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Journal : Formosa Journal of Science and Technology (FJST)

 1 
Marketing Mix in Educational Institutions Alifiyah, Nur; Rumsanah, Rumsanah; Zohriah, Anis; Djabidi, Faisal
Formosa Journal of Science and Technology Vol. 3 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjst.v3i12.12789

Abstract

This study aims to analyze the application of the marketing mix in the competitive strategy at MI Daarul Ilmi-Balaraja. Educational marketing is important in the midst of increasingly fierce competition in the world of education. The marketing mix which includes products, prices, places, promotions, people, processes, and physical evidence is applied to target the interests of prospective students and parents. Through a qualitative approach with a case study method, this study explores the trust of the marketing strategy carried out by MI Daarul Ilmi. The results of the study show that MI Daarul Ilmi has succeeded in integrating elements of the marketing mix well, such as the provision of quality educational products, affordable pricing, strategic locations, and promotions through social media and other activities. Overall, the implementation of an effective marketing mix can help MI Daarul Ilmi to increase its competitiveness and achieve its goal of providing quality education.
Integration of Clinical Supervision and Behavior in Improving the Quality of Teaching and Student Behavior in Educational Institutions Amarullah, Mohammad Syarifuddin; Alifiyah, Nur; Gunawan, Agus; Supardi, Supardi
Formosa Journal of Science and Technology Vol. 3 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjst.v3i12.12886

Abstract

Quality education is the key in forming individuals who have maximum potential to face life's challenges. In the 2003 National Education System, education is a conscious and planned effort to create a learning atmosphere that can develop students' potential optimally. This study aims to explore the integration of clinical superviso and behavioural approaches in improving the quality of teacher teaching and student behavior in educational institutions. The research method used is qualitative with a case study approach at MI Daarul Ilmi, Tangerang Regency. The results of the study show that the integration of clinical supervision and behavior approach has a positive impact on improving the quality of teaching and student behavior. Supervise clinics improve teachers' ability to manage learning in a more creative and effective way, while behavioral approaches help create a conducive classroom environment.
Implementation of Management Functions in the Development of Teacher Resources in Islamic Education Institutions Alifiyah, Nur; Maulidi, Akrom; Uyuni, Yuyun R.; Bachtiar, Machdum
Formosa Journal of Science and Technology Vol. 3 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjst.v3i8.10248

Abstract

The research method used in this research is library research research where the reference sources used come from journals, books and so on. The results of this research show that the implementation of management functions in developing teacher resources in Islamic educational institutions is as follows: (1) planning development programs such as education and training (training) for teachers; (2) make a schedule for teacher development (training) programs on a regular basis; (3) make a budget plan for the teacher training development program; (4) determine procedures or rules for training programs that can be used as evaluation material. (6) Grouping teachers' duties and responsibilities; (7) Grouping teaching staff according to needs to carry out training. Development in educational institutions can be carried out through several programs such as training and education (diklat), workshops and holding subject teacher deliberations (MGMP) , mentoring and coaching and independent learning. Supervision is a series of actions carried out to find out the extent to which the teacher development program is running well in accordance with predetermined plans.
Co-Authors Agus Gunawan Amarullah, Mohammad Syarifuddin Bachtiar, Machdum Djabidi, Faisal Maulidi, Akrom Rumsanah, Rumsanah Supardi Supardi Uyuni, Yuyun R. Zohriah, Anis