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All Journal Media Manajemen Pendidikan Formosa Journal of Science and Technology (FJST)
Rumsanah, Rumsanah
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Marketing Mix in Educational Institutions Alifiyah, Nur; Rumsanah, Rumsanah; Zohriah, Anis; Djabidi, Faisal
Formosa Journal of Science and Technology Vol. 3 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjst.v3i12.12789

Abstract

This study aims to analyze the application of the marketing mix in the competitive strategy at MI Daarul Ilmi-Balaraja. Educational marketing is important in the midst of increasingly fierce competition in the world of education. The marketing mix which includes products, prices, places, promotions, people, processes, and physical evidence is applied to target the interests of prospective students and parents. Through a qualitative approach with a case study method, this study explores the trust of the marketing strategy carried out by MI Daarul Ilmi. The results of the study show that MI Daarul Ilmi has succeeded in integrating elements of the marketing mix well, such as the provision of quality educational products, affordable pricing, strategic locations, and promotions through social media and other activities. Overall, the implementation of an effective marketing mix can help MI Daarul Ilmi to increase its competitiveness and achieve its goal of providing quality education.
Kompetensi Manajerial Kepala Sekolah dalam Pengelolaan Sarana Prasarana terhadap Peningkatan Kualitas Pendidikan Rumsanah, Rumsanah; Nugraha, Enung; Firdaos, Rijal; Zohriah, Anis; Mu’in, Abdul
Media Manajemen Pendidikan Vol 8 No 2 (2025): Oktober 2025
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/mmp.v8i2.20872

Abstract

Quality education requires the support of effective school management, particularly through the principal's managerial competence in managing facilities and infrastructure. Well-planned facilities and infrastructure are believed to create a conducive learning environment that influences the quality of learning. This study aims to explore the role of principals' managerial competence in planning, organizing, and supervising educational facilities and infrastructure in Islamic Elementary Schools (Madrasah Ibtidaiyah) as an effort to improve the quality of education. The method used was a qualitative case study approach at MI Attamam and MI Daarul Ilmi in Tangerang Regency, Banten. Data were collected through interviews, observations, and document analysis, then analyzed thematically. The results show that principals play a central role in ensuring the availability, utilization, and maintenance of facilities and infrastructure. Constraints such as budget limitations and school community participation were overcome through collaborative strategies, innovation, and a participatory management system. The novelty of this research lies in mapping the principals' managerial strategies in two madrasas with different conditions, as well as the direct link between infrastructure management and non-academic learning quality indicators. Practically, this research provides an alternative model for infrastructure management that is adaptive and applicable to madrasas. Theoretically, this research enriches the study of Islamic education management by emphasizing the principal's role as an innovator and driver of infrastructure-based educational quality.
Co-Authors Alifiyah, Nur Djabidi, Faisal Mu’in, Abdul Nugraha, Enung Rijal Firdaos Zohriah, Anis