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All Journal Neo-Bis Jurnal Sistem Informasi Triguna Dharma (JURSI TGD) Journal of Artificial Intelligence and Digital Business
Ahmadi, Dedy
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering

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Sistem Pendukung Keputusan Untuk Menentukan Lokasi Pindah Usaha menggunakan metode MOORA Ahmadi, Dedy; Hamdani, Rita; Ibnutama, Khairi
Jurnal Sistem Informasi Triguna Dharma (JURSI TGD) Vol. 3 No. 4 (2024): Edisi Juli 2024
Publisher : STMIK Triguna Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53513/jursi.v3i4.7876

Abstract

Lokasi adalah tempat dimana suatu usaha atau aktifitas dilakukan. Sedangkan usaha adalah proses jual beli barang atau jasa dengan tujuan memperoleh keuntungan. Maka dari itu pemilihan lokasi usaha harus strategis, dan lokasi ramai dan banyak orang lalu lalang, akses yang mudah di jangkau, besar pendapatan masyarakat sekitar, lahan parkir dan lain-lainnya. Lokasi usaha sangat penting untuk efisiensi dan efektifitas keberlanjutan jangka panjangnya. Untuk bertahan hidup, pengusaha harus bekerja keras dan menandingi pesaing mereka. Sistem Pendukung Keputusan dibuat untuk menentukan lokasi pindah usaha dengan menggunakan metode MOORA. Metode MOORA ini dalah pengoptimalan multi tujuan (pemrograman) juga di kenal sebagai pengoptimalan multi-kreteria atau beberapa atribut adalah proses mengoptimalkan secara bersamaan dua atau lebih atribut (tujuan) bersaing tunduk pada kendala tertentu. Metode ini sangat selektif karena tujuannya dapat di tentukan standar yang bertentangan di mana kriteria dapat bernilai menguntungkan (benefit) atau yang tidak menguntungkan (cost). Pembangunan sistem pendukung keputusan ini terdiri dari beberapa tahap yaitu perancangan basis pengatahuan dan direpresentasikan dalam bentuk aturan yang berlaku, kemudian dilanjutkan dalam perancangan basis data, dan kemudian hasil perancangan dituangkan ke dalam bahasa pemrograman berbasis web. Berdasarkan hasil dari penelitian ini, sistem pendukung keputusan ini mampu membantu Toko Alika dalam menentukan lokasi pindah usaha yang lebih strategis.
Strategi Marketing Mix (Product, Promotion, Price, Place) Dalam Meningkatkan Loyalitas Pelanggan Perspektif Umkm Sumenep Kota Ahmadi, Dedy; Ainorrofiqie, Ainorrofiqie; Santoso, Fuji
Neo-Bis Vol 13, No 2 (2024): DESEMBER
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/nbs.v13i2.28905

Abstract

Penelitian ini bertujuan untuk menganalisis strategi marketing mix (product, promotion, price, place) dalam meningkatkan loyalitas pelanggan pada UMKM di Sumenep Kota dengan menggunakan metode Systematic Literature Review (SLR). Kajian ini mengintegrasikan hasil-hasil penelitian terdahulu yang relevan untuk mengidentifikasi faktor-faktor kunci yang memengaruhi loyalitas pelanggan melalui pendekatan pemasaran. Penelusuran literatur dilakukan melalui basis data daring dengan kriteria inklusi dan eksklusi yang ketat. Hasil penelitian menunjukkan bahwa kombinasi yang tepat dari elemen marketing mix dapat secara signifikan meningkatkan loyalitas pelanggan. Produk berkualitas, promosi yang efektif, harga kompetitif, dan distribusi yang strategis merupakan komponen utama yang berkontribusi pada keberhasilan UMKM. Implikasi praktis dari penelitian ini adalah perlunya UMKM untuk terus berinovasi dan menyesuaikan strategi pemasaran mereka dengan kebutuhan pasar.
Optimizing Marketing Strategies with Big Data, AI, and Technology: Its Impact on Business Innovation and Economic Growth and in the Digital Market Ahmadi, Dedy; Ainurrofiqie, Ainurrofiqie
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1503

Abstract

Digitalization and technological advancements have brought about a major change in marketing strategies in the digital age. Big Data, Artificial Intelligence (AI), and other modern technologies are key elements in creating business innovation and driving economic growth. This research aims to analyze the optimization of marketing strategies using Big Data, AI, and technology, as well as their impact on business and economic innovation in the digital market. This study uses a descriptive-qualitative method with a literature study approach to analyze the role of Big Data, Artificial Intelligence (AI), and technology in optimizing marketing strategies, business innovation, and economic growth in the digital market. Meanwhile, the results of the analysis show that the application of Big Data allows companies to understand consumer behavior in depth, while AI supports service personalization and marketing process automation. The integration of this technology not only improves operational efficiency, but also creates a new business model that is adaptive to market needs. In addition, the application of this technology contributes to economic growth by increasing productivity and creating new added value in the digital sector. However, the implementation of Big Data and AI faces challenges, such as high implementation costs, data privacy concerns, and limited access to technology. Therefore, technology-based marketing strategies require a balanced approach between innovation and ethics. This research contributes to understanding the role of technology in building business competitiveness and maximizing the potential for economic growth in the digital era.
The Effect Of The Development Of Facilities And Services On The Level Of Customer Visits At Hotel De Baghraf Sumenep Ahmadi, Dedy; Santoso, Fuji; Ainorrofiqie, Ainorrofiqie; Buhairi, Buhairi
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.5814

Abstract

Abstract—This study aims to find out and analyze the influence of the development of facilities and services on the level of customer visits at Hotel De Baghraf Sumenep. In the world of hospitality, the quality of facilities and services is an important factor that can influence customer decisions in choosing and visiting certain hotels, so a facility and service improvement strategy is needed to attract interest and increase customer satisfaction. This study uses a quantitative method with a descriptive approach. The data used was primary data obtained from the distribution of questionnaires to customers of Hotel De Baghraf Sumenep as many as 40 respondents. The sampling technique in this study uses purposive sampling, which is a technique of determining samples based on certain criteria. The results of the study show that the research instruments used are valid and reliable. The data in this study is also distributed normally, so it is eligible for regression analysis. Based on the results of a simple linear regression analysis, it was found that the development of facilities and services had a positive and significant effect on the level of customer visits at Hotel De Baghraf Sumenep. Thus, it can be concluded that the development of facilities and services has an important role in increasing the level of customer visits. Therefore, the De Baghraf Sumenep Hotel is advised to continue to develop and improve facilities and services on an ongoing basis.
Co-Authors Ainorrofiqie, Ainorrofiqie Ainurrofiqie, Ainurrofiqie Buhairi, Buhairi Ibnutama, Khairi Rita Hamdani santoso, fuji