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All Journal Neo-Bis Journal of Artificial Intelligence and Digital Business Majapahit Journal of Islamic Finance dan Management Jurnal Pengabdian Masyarakat dan Riset Pendidikan Majapahit Journal of Islamic Finance dan Management
Ahmadi, Dedy
Universitas KH. Bahaudin Mudhary Madura, Sumenep, Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Mathematics Other

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Strategi Marketing Mix (Product, Promotion, Price, Place) Dalam Meningkatkan Loyalitas Pelanggan Perspektif Umkm Sumenep Kota Ahmadi, Dedy; Ainorrofiqie, Ainorrofiqie; Santoso, Fuji
Neo-Bis Vol 13, No 2 (2024): DESEMBER
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/nbs.v13i2.28905

Abstract

Penelitian ini bertujuan untuk menganalisis strategi marketing mix (product, promotion, price, place) dalam meningkatkan loyalitas pelanggan pada UMKM di Sumenep Kota dengan menggunakan metode Systematic Literature Review (SLR). Kajian ini mengintegrasikan hasil-hasil penelitian terdahulu yang relevan untuk mengidentifikasi faktor-faktor kunci yang memengaruhi loyalitas pelanggan melalui pendekatan pemasaran. Penelusuran literatur dilakukan melalui basis data daring dengan kriteria inklusi dan eksklusi yang ketat. Hasil penelitian menunjukkan bahwa kombinasi yang tepat dari elemen marketing mix dapat secara signifikan meningkatkan loyalitas pelanggan. Produk berkualitas, promosi yang efektif, harga kompetitif, dan distribusi yang strategis merupakan komponen utama yang berkontribusi pada keberhasilan UMKM. Implikasi praktis dari penelitian ini adalah perlunya UMKM untuk terus berinovasi dan menyesuaikan strategi pemasaran mereka dengan kebutuhan pasar.
Optimizing Marketing Strategies with Big Data, AI, and Technology: Its Impact on Business Innovation and Economic Growth and in the Digital Market Ahmadi, Dedy; Ainurrofiqie, Ainurrofiqie
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1503

Abstract

Digitalization and technological advancements have brought about a major change in marketing strategies in the digital age. Big Data, Artificial Intelligence (AI), and other modern technologies are key elements in creating business innovation and driving economic growth. This research aims to analyze the optimization of marketing strategies using Big Data, AI, and technology, as well as their impact on business and economic innovation in the digital market. This study uses a descriptive-qualitative method with a literature study approach to analyze the role of Big Data, Artificial Intelligence (AI), and technology in optimizing marketing strategies, business innovation, and economic growth in the digital market. Meanwhile, the results of the analysis show that the application of Big Data allows companies to understand consumer behavior in depth, while AI supports service personalization and marketing process automation. The integration of this technology not only improves operational efficiency, but also creates a new business model that is adaptive to market needs. In addition, the application of this technology contributes to economic growth by increasing productivity and creating new added value in the digital sector. However, the implementation of Big Data and AI faces challenges, such as high implementation costs, data privacy concerns, and limited access to technology. Therefore, technology-based marketing strategies require a balanced approach between innovation and ethics. This research contributes to understanding the role of technology in building business competitiveness and maximizing the potential for economic growth in the digital era.
The Effect Of The Development Of Facilities And Services On The Level Of Customer Visits At Hotel De Baghraf Sumenep Ahmadi, Dedy; Santoso, Fuji; Ainorrofiqie, Ainorrofiqie; Buhairi, Buhairi
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.5814

Abstract

Abstract—This study aims to find out and analyze the influence of the development of facilities and services on the level of customer visits at Hotel De Baghraf Sumenep. In the world of hospitality, the quality of facilities and services is an important factor that can influence customer decisions in choosing and visiting certain hotels, so a facility and service improvement strategy is needed to attract interest and increase customer satisfaction. This study uses a quantitative method with a descriptive approach. The data used was primary data obtained from the distribution of questionnaires to customers of Hotel De Baghraf Sumenep as many as 40 respondents. The sampling technique in this study uses purposive sampling, which is a technique of determining samples based on certain criteria. The results of the study show that the research instruments used are valid and reliable. The data in this study is also distributed normally, so it is eligible for regression analysis. Based on the results of a simple linear regression analysis, it was found that the development of facilities and services had a positive and significant effect on the level of customer visits at Hotel De Baghraf Sumenep. Thus, it can be concluded that the development of facilities and services has an important role in increasing the level of customer visits. Therefore, the De Baghraf Sumenep Hotel is advised to continue to develop and improve facilities and services on an ongoing basis.
The Role of Competitive Advantage in Mediating the Influence of Business Strategy and Traditional Work Ethic on Entrepreneurial Performance at Warung Madura Grocery Store in Surabaya Dedy Ahmadi; Nurul Hidayat; Ainorrofiqie; Fuji Santoso; Moh Naufal Abror
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 2 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i2.915

Abstract

Study This is studies causal with approach quantitative purposeful​ for test influence strategy business and ethos Work traditional to performance entrepreneurship, as well as role superiority compete as variables mediation in the store grocery store Madura stalls in Surabaya City. Population in study This covers 980 stores grocery store Madura stalls are spread across 14 sub-districts in Surabaya, with amount sample A total of 250 respondents were selected use purposive sampling technique. Research results show that strategy business and ethos Work traditional influential significant to performance entrepreneurship, good in a way direct and no direct through superiority compete. Strategy effective business, such as differentiation product, efficiency costs, and market focus, as well as values ethos Work traditional like honesty, perseverance, and responsibility answer, proven support achievement superiority compete. Advantages compete play a role as a mediator that strengthens influence second variables to performance entrepreneurship. Findings This confirm importance strengthening strategy business and values ethos Work traditional in increase Power competitiveness and performance business shop grocery store Madurese food stall in Surabaya.
Model Pendampingan Legalitas Berjenjang dalam Penguatan NIB, PIRT/SPP-IRT, dan Sertifikasi Halal Self Declare UMKM Kabupaten Sumenep: Pengabdian Khairil Anwar; Hairul Rahman; Fausi Arifin; Dedy Ahmadi; Ainorrofiqie; Andriansyah; Muhlisin
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 4 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 4 April - Juni
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i4.6199

Abstract

Legalitas usaha, legalitas produk pangan, dan sertifikasi halal merupakan kebutuhan penting bagi UMKM agar mampu meningkatkan daya saing dan kepercayaan konsumen. Kegiatan pengabdian ini bertujuan mengoptimalkan legalitas dan sertifikasi halal UMKM di Kabupaten Sumenep melalui model pendampingan legalitas berjenjang berbasis gap legalitas. Kegiatan menggunakan pendekatan partisipatif melalui lima tahap, yaitu pemetaan gap legalitas, pendampingan NIB, pendampingan PIRT/SPP-IRT, penguatan kelembagaan internal, dan pendampingan sertifikasi halal self declare. Sasaran kegiatan adalah 211 UMKM. Hasil pendataan menunjukkan 56 UMKM atau 26,5% memiliki NIB, 16 UMKM atau 7,6% memiliki PIRT, dan 36 UMKM atau 17,1% mengajukan sertifikasi halal. Setelah pendampingan, 41 UMKM memulai pengajuan NIB, 12 UMKM baru memperoleh PIRT, dan 28 dari 36 pengaju memperoleh sertifikat halal. Pengolahan data menunjukkan gap terbesar berada pada PIRT/SPP-IRT sebesar 92,4%, sedangkan keberhasilan sertifikasi halal mencapai 77,8%. Kebaruan kegiatan ini terletak pada model pendampingan legalitas berjenjang yang memadukan legalitas usaha, legalitas produk pangan, kelembagaan internal, dan sertifikasi halal dalam satu alur pemberdayaan..
The Role of Competitive Advantage in Mediating the Influence of Business Strategy and Traditional Work Ethic on Entrepreneurial Performance at Warung Madura Grocery Store in Surabaya Dedy Ahmadi; Nurul Hidayat; Ainorrofiqie; Fuji Santoso; Moh Naufal Abror
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 2 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i2.915

Abstract

Study This is studies causal with approach quantitative purposeful​ for test influence strategy business and ethos Work traditional to performance entrepreneurship, as well as role superiority compete as variables mediation in the store grocery store Madura stalls in Surabaya City. Population in study This covers 980 stores grocery store Madura stalls are spread across 14 sub-districts in Surabaya, with amount sample A total of 250 respondents were selected use purposive sampling technique. Research results show that strategy business and ethos Work traditional influential significant to performance entrepreneurship, good in a way direct and no direct through superiority compete. Strategy effective business, such as differentiation product, efficiency costs, and market focus, as well as values ethos Work traditional like honesty, perseverance, and responsibility answer, proven support achievement superiority compete. Advantages compete play a role as a mediator that strengthens influence second variables to performance entrepreneurship. Findings This confirm importance strengthening strategy business and values ethos Work traditional in increase Power competitiveness and performance business shop grocery store Madurese food stall in Surabaya.
Co-Authors Ainorrofiqie Ainorrofiqie Ainorrofiqie, Ainorrofiqie Ainurrofiqie, Ainurrofiqie Andriansyah Arifin, Fausi Buhairi, Buhairi Fuji Santoso Hairul Rahman Khairil Anwar Moh Naufal Abror Muhlisin Muhlisin Nurul Hidayat