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All Journal Journal of Indonesian Sharia Economics Journal of Artificial Intelligence and Digital Business Majapahit Journal of Islamic Finance dan Management
Buhairi, Buhairi
Universitas KH. Bahauddin Mudhary Madura
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering

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The Effect Of The Development Of Facilities And Services On The Level Of Customer Visits At Hotel De Baghraf Sumenep Ahmadi, Dedy; Santoso, Fuji; Ainorrofiqie, Ainorrofiqie; Buhairi, Buhairi
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.5814

Abstract

Abstract—This study aims to find out and analyze the influence of the development of facilities and services on the level of customer visits at Hotel De Baghraf Sumenep. In the world of hospitality, the quality of facilities and services is an important factor that can influence customer decisions in choosing and visiting certain hotels, so a facility and service improvement strategy is needed to attract interest and increase customer satisfaction. This study uses a quantitative method with a descriptive approach. The data used was primary data obtained from the distribution of questionnaires to customers of Hotel De Baghraf Sumenep as many as 40 respondents. The sampling technique in this study uses purposive sampling, which is a technique of determining samples based on certain criteria. The results of the study show that the research instruments used are valid and reliable. The data in this study is also distributed normally, so it is eligible for regression analysis. Based on the results of a simple linear regression analysis, it was found that the development of facilities and services had a positive and significant effect on the level of customer visits at Hotel De Baghraf Sumenep. Thus, it can be concluded that the development of facilities and services has an important role in increasing the level of customer visits. Therefore, the De Baghraf Sumenep Hotel is advised to continue to develop and improve facilities and services on an ongoing basis.
Pengaruh Profitabilitas dan Skala Usaha terhadap Nilai Perusahaan Sektor Perbankan di Indonesia Nurul Hidayat; As’adi Khas; Buhairi Buhairi; Nur Diana Khalida; Rahmat Zulkarnain; Wakik Wakik
JIOSE: Journal of Indonesian Sharia Economics Vol 5 No 1 (2026): Maret 2026
Publisher : Fakultas Syariah dan Ekonomi Islam Institut Pesantren Mathali'ul Falah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35878/jiose.v5i1.1876

Abstract

This study analyzes the effect of profitability and firm size on firm value in the banking sector in Indonesia, and evaluates its implications for the stability of the national financial system. Profitability is measured using Return on Assets (ROA), while firm size is proxied by the natural logarithm of total assets. Firm value is measured using Price to Book Value (PBV). The data were obtained from 43 banks listed on the Indonesia Stock Exchange (IDX) in 2024, selected using a purposive sampling method, and analyzed using multiple linear regression. The results show that profitability has a positive and significant effect on firm value, indicating that strong financial performance enhances investor perception and strengthens corporate resilience. In contrast, firm size has a negative and insignificant effect, which may reflect potential inefficiencies in large-scale banks. Simultaneously, both variables have a significant effect on firm value, although the model explains only 18.06% of the variation in firm value. These findings underscore the importance of strengthening profitability as the primary foundation of firm value in the banking sector.
Exploration Utilization of Chatbots Based Artificial Intelligence in Digital Marketing for Snack SMEs Traditional Typical of Sumenep – Madura Fausi Arifin; Nurul Hidayat; Hairul Rahman; Moh Sofwan Kastir Al Aziz; Khairil Anwar; Buhairi
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 2 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i2.918

Abstract

Study This explore utilization chatbot based Artificial Intelligence (AI) in digital marketing in snack SMEs typical Sumenep Madura which has start adopt technology the However Not yet optimize its use . Through approach qualitative with technique interviews , observations , and documentation , as well as data analysis using NVivo 15 , research This find that chatbot utilized For respond consumer through social media and e-commerce platforms , but its function Still limited to services basis . MSME actors feel a number of benefit like efficiency time , increase speed response , and convenience service customers , but faced with obstacles in the form of low digital literacy , limitations device , instability network , as well as various problem technical aspects of chatbots . In addition , concerns related costs , needs adaptation technology and resistance to change participate influence optimization utilization Chatbot . Consumers and employees hope chatbot features capable give recommendation more personal and interactive products , while MSMEs require integration more systems​ flexible and appropriate with context local . With thus , chatbot based AI own potential significant For strengthening the digital marketing strategy of snack MSMEs typical Sumenep Madura, however required improvement digital literacy , support more technology​ adaptive , as well as development aligned features​ with characteristics business small in area the .
TRENDS AND CHALLENGES OF AI IMPLEMENTATION IN CRM: SYSTEMATIC LITERATURE REVIEW (SLR) Andriansyah; Ayel Robbul Barokah; Buhairi; Eko Waluyo; Hairul Rahman
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 2 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i2.938

Abstract

Customer Relationship Management (CRM) plays a crucial role in strengthening customer loyalty and satisfaction. The integration of Artificial Intelligence (AI) into CRM offers significant benefits such as personalization of customer interactions, prediction of customer needs, and increased operational efficiency. AI enables predictive analysis, automation of repetitive tasks, and 24/7 customer support, all of which contribute to improved service quality and more effective sales strategies. Nonetheless, implementing AI in CRM faces technical, organizational, ethical, and economic challenges, including issues of data privacy, system integration, and user adoption of the technology. This research adopts the Systematic Literature Review (SLR) method to analyze the latest trends, implications, and main challenges in AI-CRM integration. The results show that AI-CRM increases competitiveness and business growth by providing deep insights into customer behavior and preferences. However, successful implementation requires a holistic approach that comprehensively considers strategic, ethical, and economic challenges.
Co-Authors Ahmadi, Dedy Ainorrofiqie, Ainorrofiqie Andriansyah Arifin, Fausi As’adi Khas Ayel Robbul Barokah Eko Waluyo Fuji Santoso Hairul Rahman Khairil Anwar Moh Sofwan Kastir Al Aziz Nur Diana Khalida Nurul Hidayat Rahmat Zulkarnain Wakik Wakik