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All Journal JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Jurnal Nasional Manajemen Pemasaran dan SDM IIJSE
dewi, Ida Ayu Kusuma
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

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Pengaruh Harga dan Promosi Live Straeming Penjualan Terhadap Perilaku Impulse Buying Pada Pembelian Produk di TikTok Shop dewi, Ida Ayu Kusuma; Kusuma, Putu Sri Arta Jaya
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 5 No. 3 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v5i3.1944

Abstract

Online shopping platforms in Indonesia continue to develop with the help of many digital consumers. This requires innovation and good marketing strategies, especially in price and promotion. This research aims to review the influence of price and promotion variables on purchase intention on one of the digital platforms (TikTok Shop). Quantitative methods are used in this study, including data collection techniques, such as distributing questionnaires to 100 respondents. The data collected were then analyzed through multiple linear regression. This research proves that price has a positive but insignificant effect on the impulse buying behavior of TikTok Shop consumers. This means that even though the price is relatively cheap, TikTok Shop consumers are not interested in buying the product. Then, in the second hypothesis, the results showed that live-streaming promotions affect consumer impulse-buying behavior because impulse-buying behavior is driven by the desire to buy a product after the product is marketed through live-streaming. Therefore, live streaming affects impulse buying.
The Influence of Work Family Conflict, Work Life Balance, and Authentic Leadership on Employee Performance at Swiss-Bel Hotel Rainforest Kuta Dewi, Ida Ayu Kusuma; Mulyadi, Made
Jurnal Ilmiah Sumber Daya Manusia Vol 8 No 2 (2025): JENIUS (Jurnal Ilmiah Sumber Daya Manusia)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JJSDM.v8i2.45540

Abstract

Human resources are a key element in the success of an organization. The success of a company heavily relies on the quality of its human resources. Achieving organizational goals is not only determined by technology but, more importantly, by the individuals who carry out the work. This study aims to analyze the effect of work family conflict, work life balance, and authentic leadership on employee performance at Swiss-Bel Hotel Rainforest Kuta. A quantitative approach was used in this research. The population of this study consists of all employees of Swiss-Bel Hotel Rainforest Kuta, totaling 72 employees, with a saturated sampling technique. Data were collected through documentation and questionnaires, and the data analysis technique employed was multiple linear regression. The results of the study indicate that work family conflict, work life balance, and authentic leadership have a positive impact on employee performance. Simultaneously, these three variables also significantly affect employee performance.
Factors That Affect the Trust and Interest of Tourists to the Tourist Attractions of Gunung Payung Beach, Kutuh Dewi, Ida Ayu Kusuma; Utama, I Putu; Witarsana, I Gusti Agung Gede
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.8764

Abstract

Gunung Payung Beach, located in Kutuh, is one of the tourist attractions that still faces challenges in the form of low visitor numbers. This issue is influenced by several factors, including destination image, user-generated content (UGC), and the level of trust that develops among tourists. Destination image and user-generated content are crucial factors in shaping tourists’ perceptions, while trust in the destination serves as a psychological mechanism that mediates the influence of these factors on visit intention. This study aims to analyze the factors influencing trust and tourists’ visit intention at Gunung Payung Beach, with a focus on the mediating role of trust in this relationship. The research adopts a quantitative approach using Structural Equation Modeling-Partial Least Square (SEM-PLS) for data analysis. Data were collected through the distribution of questionnaires to 250 respondents who expressed interest in visiting Gunung Payung Beach, using a purposive sampling technique. The findings reveal that destination image and UGC have a positive and significant effect on both trust and visit intention. Furthermore, trust is proven to have a significant influence on visit intention and serves as a mediating variable that explains the process by which destination image and UGC can drive tourists’ intention to visit. These findings emphasize that trust is a key factor in shaping sustainable visit intention. Theoretically, this research contributes to the development of studies on tourist behavior, while practically, it provides recommendations for the management of Gunung Payung Beach to strengthen the destination image, improve service and facility quality, and strategically manage UGC to build trust and enhance the competitiveness of the destination.
Co-Authors Made Mulyadi Putu Sri Arta Jaya Kusuma Utama, I Putu Witarsana, I Gusti Agung Gede