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All Journal JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Jurnal Nasional Manajemen Pemasaran dan SDM
dewi, Ida Ayu Kusuma
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

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Pengaruh Harga dan Promosi Live Straeming Penjualan Terhadap Perilaku Impulse Buying Pada Pembelian Produk di TikTok Shop dewi, Ida Ayu Kusuma; Kusuma, Putu Sri Arta Jaya
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 5 No. 3 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v5i3.1944

Abstract

Online shopping platforms in Indonesia continue to develop with the help of many digital consumers. This requires innovation and good marketing strategies, especially in price and promotion. This research aims to review the influence of price and promotion variables on purchase intention on one of the digital platforms (TikTok Shop). Quantitative methods are used in this study, including data collection techniques, such as distributing questionnaires to 100 respondents. The data collected were then analyzed through multiple linear regression. This research proves that price has a positive but insignificant effect on the impulse buying behavior of TikTok Shop consumers. This means that even though the price is relatively cheap, TikTok Shop consumers are not interested in buying the product. Then, in the second hypothesis, the results showed that live-streaming promotions affect consumer impulse-buying behavior because impulse-buying behavior is driven by the desire to buy a product after the product is marketed through live-streaming. Therefore, live streaming affects impulse buying.
The Influence of Work Family Conflict, Work Life Balance, and Authentic Leadership on Employee Performance at Swiss-Bel Hotel Rainforest Kuta Dewi, Ida Ayu Kusuma; Mulyadi, Made
Jurnal Ilmiah Sumber Daya Manusia Vol 8 No 2 (2025): JENIUS (Jurnal Ilmiah Sumber Daya Manusia)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JJSDM.v8i2.45540

Abstract

Human resources are a key element in the success of an organization. The success of a company heavily relies on the quality of its human resources. Achieving organizational goals is not only determined by technology but, more importantly, by the individuals who carry out the work. This study aims to analyze the effect of work family conflict, work life balance, and authentic leadership on employee performance at Swiss-Bel Hotel Rainforest Kuta. A quantitative approach was used in this research. The population of this study consists of all employees of Swiss-Bel Hotel Rainforest Kuta, totaling 72 employees, with a saturated sampling technique. Data were collected through documentation and questionnaires, and the data analysis technique employed was multiple linear regression. The results of the study indicate that work family conflict, work life balance, and authentic leadership have a positive impact on employee performance. Simultaneously, these three variables also significantly affect employee performance.
Co-Authors Made Mulyadi Putu Sri Arta Jaya Kusuma