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All Journal Indonesian Journal of Economics and Strategic Management Jurnal Manajemen Bisnis Era Digital
Hanifah Adilla Putri
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Penerapan Akuntansi Manajemen Dalam Meningkatkan Efisiensi Pengelolaan Keuangan Perusahaan Achmad Fauzi; Angel Septiani Parhusip; Annisa Hediana; Hanifah Adilla Putri; Rani Anggitasari; Sephia Supriyadi; Yudho Hari Rahmat
IJESM Indonesian Journal of Economics and Strategic Management Vol. 2 No. 2 (2024): July
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v2i2.205

Abstract

Analysis of the application of management accounting to improve the efficiency of corporate financial management. This study aims to determine how management accounting is used in improving the efficiency of the company's financial management. The research method used is descriptive qualitative analysis. The results showed that management accounting plays an important role in improving the efficiency of the company's financial management. Management accounting allows managers to make better and more effective decisions in managing the company's finances. In addition, management accounting also helps in identifying and handling financial problems that arise so as to improve the efficiency of financial management of a company. This study investigates how management accounting can help companies manage finances efficiently
Pengaruh Content Marketing, Brand Awareness, dan Persepsi Harga terhadap Keputusan Pembelian Produk Lip Cream Hanasui pada e-commerce Tiktok Shop di Kalangan Generasi Z Hanifah Adilla Putri; Dhian Tyas Untari; Heni Rohaeni
Jurnal Manajemen Bisnis Era Digital Vol. 3 No. 3 (2026): Agustus: Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v3i3.1481

Abstract

This study aims to determine the influence of content marketing, brand awareness, and price perception on purchasing decisions of Hanasui lip cream products on Tiktok Shop e-commerce among Generation Z. The method used in this study is a quantitative method with purposive sampling technique as a sampling technique. This study used 105 respondents as research samples, with primary data obtained through distributing questionnaires to Gen Z consumers who have used and purchased Hanasui lip cream products on Tiktok Shop. The results of the study show that: (1) content marketing has a positive and significant effect on purchasing decisions, (2) brand awareness has a positive and significant effect on purchasing decisions, (3) price perception has a positive and significant effect on purchasing decisions, and (4) content marketing, brand awareness, and price perception simultaneously have a positive and significant effect on purchasing decisions of Hanasui Lip Cream products on Tiktok Shop e-commerce.
Co-Authors ACHMAD FAUZI Angel Septiani Parhusip Annisa Hediana Heni Rohaeni Rani Anggitasari Sephia Supriyadi Untari, Dhian Tyas Yudho Hari Rahmat