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All Journal Neraca Manajemen, Akuntansi, dan Ekonomi Master Manajemen Indonesian Journal of Economics and Strategic Management
Rani Anggitasari
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science

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PENERAPAN BISNIS PLAN PADA USAHA MIE GACOAN Rini Wijayaningsih; Ananda Ummu Thoyibah; Dika Febriansyah; Marcellita Capritalim; Rani Anggitasari; Saibatul Aslamiyah; Muhammad Wallid Alba; Yefta Berliana; Tegar Bima Rohaedi
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 5 No. 11 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v5i11.3844

Abstract

nama "Mie Gacoan" dari kata Jawa "Gaco" yang berarti pahlawan atau andalan mencerminkan popularitasnya di kalangan pengunjung Indonesia. Tujuan dari rencana bisnis ini adalah untuk memberikan informasi komprehensif tentang usaha Mie Gacoan, membantu dalam pengambilan keputusan dan meningkatkan hasil bisnis. Metodologi penelitian yang digunakan adalah kualitatif, yang melibatkan pendekatan kualitatif sistematis termasuk perumusan asumsi-asumsi yang mendasarinya. Mie gacoan meningkatkan penjualan dan keuntungan dengan mempertahankan kualitas produk dan pelayanan yang tinggi Penerapan bisnis plan pada usaha Mie Gacoan telah menunjukkan bagaimana perencanaan strategis yang matang dapat mendorong pertumbuhan dan keberhasilan dalam industri kuliner yang kompetitif. Mie Gacoan telah secara efektif memanfaatkan riset pasar yang komprehensif untuk memahami permintaan dan kecenderungan pelanggan, memungkinkan pengembangan taktik pemasaran yang berdampak. Melalui fokus pada pengembangan produk, perluasan menu, penggunaan platform media sosial yang mahir, dan pendekatan promosi yang menawan, Mie Gacoan telah mampu melibatkan demografi pasar yang beragam dan meningkatkan retensi pelanggan.
Analisis Penerapan Akuntansi Manajemen Dalam Meningkatkan Efisiensi Pengelolaan Keuangan Perusahaan Achmad Fauzi; Angel Septiani Parhusip; Annisa Hediana; Hanifah Adilla Putri; Rani Anggitasari; Sephia Supriyadi; Yudho Hari Rahmat
IJESM Indonesian Journal of Economics and Strategic Management Vol. 2 No. 2 (2024): July
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v2i2.205

Abstract

Analysis of the application of management accounting to improve the efficiency of corporate financial management. This study aims to determine how management accounting is used in improving the efficiency of the company's financial management. The research method used is descriptive qualitative analysis. The results showed that management accounting plays an important role in improving the efficiency of the company's financial management. Management accounting allows managers to make better and more effective decisions in managing the company's finances. In addition, management accounting also helps in identifying and handling financial problems that arise so as to improve the efficiency of financial management of a company. This study investigates how management accounting can help companies manage finances efficiently
Pengaruh Brand Awareness, Content Marketing, dan E-Wom terhadap Impulsive Buying Produk Emina di Shopee pada Generasi Z di Kota Bekasi Rani Anggitasari; Idel Eprianto; David Pangaribuan
MASMAN Master Manajemen Vol. 4 No. 3 (2026): Agustus: Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v4i3.1446

Abstract

This study aims to analyse the influence of brand awareness, content marketing and electronic word of mouth (e-WOM) on impulse buying of Emina products via the Shopee e-commerce platform amongst Generation Z in Bekasi, both partially and simultaneously. The study employed a quantitative approach with an associative design. Data were collected via an online questionnaire from 115 respondents selected using purposive sampling and analysed using multiple linear regression with SPSS. The results indicate that brand awareness has a positive and significant effect on impulsive buying, whilst content marketing and e-WOM do not have a significant effect when analysed individually. Simultaneously, the three variables had a significant effect on impulsive buying, contributing 26.5%, whilst 73.5% was influenced by other factors outside the model. These findings indicate that brand awareness is the primary factor driving impulsive purchases of Emina products on Shopee. Therefore, Emina needs to strengthen brand awareness, improve the quality of its content marketing, and optimise e-WOM.
Co-Authors ACHMAD FAUZI Ananda Ummu Thoyibah Angel Septiani Parhusip Annisa Hediana Dika Febriansyah Hanifah Adilla Putri Idel Eprianto Marcellita Capritalim Muhammad Wallid Alba Pangaribuan, David Saibatul Aslamiyah Sephia Supriyadi Tegar Bima Rohaedi Wijayaningsih, Rini Yefta Berliana Yudho Hari Rahmat