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All Journal Hasanuddin Economics and Business Review Budimas : Jurnal Pengabdian Masyarakat Journal of Management - Small and Medium Enterprises (SME's) Jurnal Tarreang: Tren Pengabdian Masyarakat Agrokompleks
Thahir, Inna Mutmainna Cahyani
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Religion Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Environmental Science Social Sciences Other

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PENGUATAN STRATEGI PEMASARAN DENGAN ANALISIS SWOT UNTUK LAYANAN GADAI TABUNGAN EMAS SYARIAH DI UNIT PT. PEGADAIAN SYARIAH PANGKAJENE Thahir, Inna Mutmainna Cahyani; Agussalim, Muhammad Ilham; Nizam, Muh. Syariel; Febriashalatifa, Putri; Saddam, Muhammad
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol 6, No 2 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v6i2.14332

Abstract

Tabungan Emas Syariah, salah satu produk unggulan Pegadaian Syariah, memberikan kesempatan kepada masyarakat untuk berinvestasi dalam emas melalui pilihan tabungan yang fleksibel yang disesuaikan dengan prinsip syariah. Analisis (SWOT) atau analisis strengths, weaknesses, opportunities, dan threats pada Tabungan Emas Syariah PT. Pegadaian Syariah Pangkajene merupakan tujuan dari pengabdian ini. Analisis SWOT dengan data karyawan, nasabah, dan manajemen digunakan. Hasil pengabdian menunjukkan keunggulan produk: aman, terpercaya, murah, terjangkau, syariah, dan tingkat likuiditas. Kelemahan seperti biaya manajemen dan fluktuasi harga emas masih ada. Meningkatnya kesadaran investasi dan kemajuan teknologi menunjukkan peluang, sedangkan ancaman berasal dari produk serupa, kebijakan pemerintah, dan fluktuasi ekonomi global. Menurut penelitian ini, seiring dengan peningkatan pengetahuan keuangan dan minat masyarakat terhadap investasi emas, Gadai Tabungan Emas Syariah memiliki banyak peluang untuk berkembang. Kata Kunci: Tabungan Emas Syariah, Pegadaian Syariah, Investasi Emas, Analisis SWOT, Likuiditas.
Determining Factors for the Success of Halal Certification in Sidrap Regency Herman, Bahtiar; Thahir, Inna Mutmainna Cahyani; Irnandi, Erwin; Hermansyah, Fakhrul Indra; Ulumuddin, Ihya'; Aksah, Naufal Muhammad
Hasanuddin Economics and Business Review VOLUME 9 NUMBER 1, 2025
Publisher : Faculty of Economics and Business, Hasanuddin University, Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v9i1.6303

Abstract

This study aims to examine the influence of halal information, promotion, and brand image on consumer purchase intention toward halal products, with perceived value as a moderating variable. Employing a quantitative research design with a sample of 377 respondents in Indonesia, data were collected using a structured questionnaire and analyzed through Structural Equation Modeling (SEM-PLS). The findings demonstrate that halal information, promotional efforts, and brand image significantly influence consumer purchase intentions. Furthermore, perceived value strengthens the relationships between these factors and consumer trust, ultimately impacting purchase decisions. The originality of this study lies in its comprehensive integration of key variables—halal information, promotion, brand image, and perceived value—into a unified model that enhances understanding of consumer behavior in the halal market. From a practical perspective, this study highlights the strategic importance for halal product marketers to deliver transparent halal information, adopt value-driven promotional strategies, and build a trustworthy brand image to appeal to increasingly discerning consumers. Socially, the study contributes to promoting ethical consumption aligned with Islamic values. While the results are promising, future research could expand the geographical scope or include comparative analysis across different demographic segments to generalize findings further.
Pemberdayaan BUMDes karya bersama melalui optimalisasi limbah domestik sebagai peluang bisnis dan ramah lingkungan di Desa Lombo, Kecamatan Pitu Riase Inayah, Astrina Nur; Aksan, Muhammad; Muhpidah, Muhpidah; Thahir, Inna Mutmainna Cahyani; Afifah, Nur; Ramadhan, Tri
Jurnal Tarreang: Tren Pengabdian Masyarakat Agrokompleks Vol 1 No 3 (2025): Jurnal Tarreang
Publisher : Agriculture and Forestry Faculty, Universitas Sulawesi Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31605/jtarreang.v1i3.4995

Abstract

The problems faced by BUMDes Karya Bersama include: (1) Lack of an effective waste management system – there is no proper system for waste collection, sorting, and processing, resulting in waste accumulation or improper disposal; (2) Low public awareness – the village community still lacks understanding of the importance of waste management; (3) Absence of waste-based business innovation – the potential of waste as a business opportunity has not been fully optimized. This activity aims to create new business opportunities based on waste processing that can increase village income, develop an environmentally friendly business model at the village level, and increase scientific knowledge for the community from the service carried out. The method used is counseling and training on how to make banana peel muffins and carrot peel muffins. The partner involved in this activity is BUMDes Karya Bersama. The result of the activity includes improved knowledge and skills, as seen from the active participation of the community in the activity and their engagement in innovating products made from domestik waste. In conclusion, the empowerment of BUMDes Karya Bersama through optimizing domestik waste has created a positive economic and environmental impact, opened up new business opportunities, and raised community awareness of the importance of clean and eco-friendly living. With ongoing support, this initiative has the potential to become an innovative and sustainable village waste management model.
THE INFLUENCE OF DIGITAL MARKETING IMPLEMENTATION AND INFLUENCER ENDORSEMENT ON CONSUMER PURCHASE INTEREST AT KEDAITA Rafli, Muhammad Abi; B, Sofyan; Thahir, Inna Mutmainna Cahyani; Herman, Bahtiar
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.22099

Abstract

This study aims to examine the influence of digital marketing and influencer endorsements on consumer purchase intentions, with trust as a moderating variable. Using a quantitative approach with a sample of 96 Kedaita consumers, data were collected through structured questionnaires and analyzed using multiple regression and moderation analysis. The findings indicate that both digital marketing and influencer endorsement have a positive impact on purchase intention. Moreover, trust strengthens the relationship between the independent variables and purchase intention, indicating its essential role in enhancing the effectiveness of promotional strategies. The results give us a deeper understanding of how trust functions within digital marketing dynamics, particularly for small businesses. Nonetheless, this study is confined to a particular regional context and consumer segment, potentially limiting the generalizability of the results. Future research is suggested to explore other moderating variables and apply broader population samples to validate and expand the insights. Keywords: Digital Marketing; Influencer Endorsement; Trust; Purchase Intention; Consumer Behavior
PENGUATAN STRATEGI PEMASARAN DENGAN ANALISIS SWOT UNTUK LAYANAN GADAI TABUNGAN EMAS SYARIAH DI UNIT PT. PEGADAIAN SYARIAH PANGKAJENE Thahir, Inna Mutmainna Cahyani; Agussalim, Muhammad Ilham; Nizam, Muh. Syariel; Febriashalatifa, Putri; Saddam, Muhammad
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 6 No. 2 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tabungan Emas Syariah, salah satu produk unggulan Pegadaian Syariah, memberikan kesempatan kepada masyarakat untuk berinvestasi dalam emas melalui pilihan tabungan yang fleksibel yang disesuaikan dengan prinsip syariah. Analisis (SWOT) atau analisis strengths, weaknesses, opportunities, dan threats pada Tabungan Emas Syariah PT. Pegadaian Syariah Pangkajene merupakan tujuan dari pengabdian ini. Analisis SWOT dengan data karyawan, nasabah, dan manajemen digunakan. Hasil pengabdian menunjukkan keunggulan produk: aman, terpercaya, murah, terjangkau, syariah, dan tingkat likuiditas. Kelemahan seperti biaya manajemen dan fluktuasi harga emas masih ada. Meningkatnya kesadaran investasi dan kemajuan teknologi menunjukkan peluang, sedangkan ancaman berasal dari produk serupa, kebijakan pemerintah, dan fluktuasi ekonomi global. Menurut penelitian ini, seiring dengan peningkatan pengetahuan keuangan dan minat masyarakat terhadap investasi emas, Gadai Tabungan Emas Syariah memiliki banyak peluang untuk berkembang. Kata Kunci: Tabungan Emas Syariah, Pegadaian Syariah, Investasi Emas, Analisis SWOT, Likuiditas.
Co-Authors Agussalim, Muhammad Ilham Aksah, Naufal Muhammad Aksan, Muhammad Astrina Nur Inayah B, Sofyan Febriashalatifa, Putri Herman, Bahtiar Hermansyah, Fakhrul Indra Irnandi, Erwin Muhammad Afif Muhpidah, Muhpidah Nizam, Muh. Syariel Rafli, Muhammad Abi Ramadhan, Tri Saddam, Muhammad Ulumuddin, Ihya'