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All Journal International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
Amru Usman
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Energy Social Sciences Other

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THE ROLE OF LEADERSHIP, WORK CULTURE, AND TRAINING ON EMPLOYEE PERFORMANCE: A QUALITATIVE STUDY OF SUMATERA'S NASI LAUK UMKM Amru Usman; Rusydi Abubakar; Khairil Anwar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 8 (2025): JULY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i8.1049

Abstract

This study aims to examine the influence of leadership, work culture, and training on employee performance at the culinary MSME "Nasi Lauk Sumatra." Using a qualitative-descriptive approach through interviews, observations, and documentation involving 15 employees, the findings show that participative builds trust and emotional engagement, creating a comfortable work atmosphere and leadership sense of belonging. A family-based work culture strengthens team cohesion and collaboration despite the absence of formal structures. Informal training facilitates adaptation and skill improvement, although it remains unsystematic. Collectively, these three variables enhance employee efficiency, work quality, and loyalty. However, physical work environment conditions and lack of clear career paths remain challenges affecting long-term job satisfaction. This research provides a holistic view of human resource dynamics in culinary MSMEs and offers recommendations for sustainable development.
FLORIST'S MSME MARKETING STRATEGY IN INCREASING SALES AND BUSINESS COMPETITIVENESS Suryani Lubis; Marina; Muhammad Ibrahim; Ariful Maulana; Amru Usman
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1614

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in driving economic growth and equitable distribution of income. However, many MSMEs still face challenges in implementing marketing strategies, particularly amidst technological advancements and increasingly digital consumer behavior. This study aims to analyze the marketing strategies implemented by the MSME YDP Florist to increase sales and business competitiveness. The research method used is a qualitative approach with data collection techniques through interviews, observations, and literature studies. The results show that YDP Florist has implemented offline and online marketing strategies utilizing digital media. The implementation of appropriate and integrated marketing strategies has been proven to have a positive impact on increasing sales and business competitiveness. This research is expected to serve as evaluation material and a reference for other MSMEs in developing effective marketing strategies.
Co-Authors Ade Ratna Dewi Alya Azhara Annisa Karim Sinaga Ariful Maulana Authar ND, Muhammad EM Yusuf Iis Fuadi Irada Sinta Irhamah Khairil Anwar M. Subhan Marina Melisa Muhammad Ibrahim Muhammad Multazam Muttaqien Nur Faliza Putri Sri Delviani Rafsanjani Rafsanjani, Rafsanjani Rahmaniar Rico Nur Ilham Rusydi Rusydi Abubakar Safani, Cut Salsabila Salsabila, Raisa Suryani Lubis T. Edyansyah, T. Edyansyah Tarmizi Abbas Wahyuddin Yulis , Sara Yunina Yusrina Lubis, Farica