Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
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All Journal International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
Cut Dhea Fidela
Unknown Affiliation
Economics, Econometrics & Finance

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THE INFLUENCE OF PROFITABILITY AND STOCK PRICE INDEX MOVEMENTS IN THE AGRICULTURAL SECTOR ON THE INDONESIAN STOCK EXCHANGE (BEI) Rusydi; Cut Dhea Fidela; Adinda Fayza; Farah Annisa; Cut Salsabila Putri
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 1 No. 4 (2023): April
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/jaruda.v1i4.90

Abstract

The movement of the price index for the agricultural sector over the last five years has been very volatile, and has had an impact on the performance of the agricultural sector, which ranks lowest compared to other sectors. This study aims to analyze the influence of profitability and stock price index movements in the agricultural sector on the Indonesian Stock Exchange (IDX). This study uses companies in the mining sector and the agricultural sector which are listed on the Indonesia Stock Exchange (IDX). The results of the study show that the variable profitability and price index are influential in the agricultural sector, because companies in the agricultural sector, especially in the sector, often export the products they issue, causing the value of the rupiah to increase continuously over time.
THE INFLUENCE OF AUGMENTED REALITY (AR) TECHNOLOGY, ADVERTISING APPEALS, LIVE SHOPPING, AND INFLUENCER MARKETING ON PURCHASING DECISIONS FOR HANASUI LIPSTICK PRODUCTS (CASE STUDY ON FEMALE STUDENTS IN LHOKSEUMAWE CITY) Cut Dhea Fidela; Adnan; Naufal Bachri; Rahmaniar
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 4 (2025): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i4.4069

Abstract

The present study investigates the influence of Augmented Reality (AR), advertising appeal, live shopping and influencer marketing on consumer purchasing decisions, with a specific focus on female university students in Lhokseumawe City as consumers of Hanasui lipstick products. The accelerated evolution of digital marketing platforms, in conjunction with the incorporation of interactive technologies, has profoundly influenced consumer behaviour, particularly within the cosmetics industry, where the experience of products holds particular significance. A purposive sampling method, categorised as non-probability sampling, was employed to select 120 respondents. The data were collected through an online questionnaire, which was distributed via Google Forms. The data were then analysed using multiple linear regression with SPSS version 21. The findings indicate that augmented reality (AR), advertising appeal, and live shopping features have a significant and positive influence on purchasing decisions, suggesting that immersive experiences and interactive product demonstrations enhance consumer confidence and interest. However, the investigation revealed that influencer marketing did not demonstrate a significant effect, suggesting that personal factors or peer recommendations may have a greater impact on consumer behaviour in this context than promotional content from influencers.
Co-Authors Adinda Fayza Adnan Cut Salsabila Putri Farah Annisa Naufal Bachri, Naufal Rahmaniar Rusydi