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THE INFLUENCE OF PROFITABILITY AND STOCK PRICE INDEX MOVEMENTS IN THE AGRICULTURAL SECTOR ON THE INDONESIAN STOCK EXCHANGE (BEI) Rusydi; Cut Dhea Fidela; Adinda Fayza; Farah Annisa; Cut Salsabila Putri
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 1 No. 4 (2023): April
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/jaruda.v1i4.90

Abstract

The movement of the price index for the agricultural sector over the last five years has been very volatile, and has had an impact on the performance of the agricultural sector, which ranks lowest compared to other sectors. This study aims to analyze the influence of profitability and stock price index movements in the agricultural sector on the Indonesian Stock Exchange (IDX). This study uses companies in the mining sector and the agricultural sector which are listed on the Indonesia Stock Exchange (IDX). The results of the study show that the variable profitability and price index are influential in the agricultural sector, because companies in the agricultural sector, especially in the sector, often export the products they issue, causing the value of the rupiah to increase continuously over time.
Pengaruh Kualitas Produk, Harga Dan Promosi Terhadap Keputusan Pembelian Produk Fiesta Adinda Fayza; Siti Maimunah; Nurainun Nurainun; Hamdiah Hamdiah
Jurnal Intelek Insan Cendikia Vol. 2 No. 7 (2025): JULI 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, harga dan promosi terhadap keputusan pembelian produk Fiesta di Kota Lhokseumawe. Latar belakang penelitian ini didasari oleh meningkatnya persaingan bisnis pada frozen food di Indonesia yang dapat menyebabkan penurunan penjualan pada produk Fiesta. Sebanyak 100 konsumen dipilih sebagai sampel menggunakan metode non- probability sampling dengan pendekatan purposive sampling dengan kriteria jenis kelamin, usia, pekerjaan, pendapatan, dan yang membeli sekaligus mengonsumsi produk Fiesta. Data primer dalam penelitian ini diambil dengan cara membagi kuesioner secara Online (Goggle Form). Teknik analisis data yang digunakan adalah metode analisis regresi linear berganda dengan bantuan software program SPSS versi 21. Hasil penelitian ini menunjukkan bahwa kualitas produk, harga dan promosi memiliki pengaruh positif dan signifikan terhadap keputusan pembelian produk Fiesta