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All Journal QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama Tangkoko : Jurnal Manajemen dan Akuntansi
Rantung, Priccilya Lidya Regina
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Determining Factors for Parents to Choose a School: Empirical Analysis of Religious Based Private Schools Jonathan, Steve Arthur; Rantung, Priccilya Lidya Regina; Mandagi, Deske W.
QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama Vol 15 No 1 (2023): Qalamuna - Jurnal Pendidikan, Sosial, dan Agama
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Program Pascasarjana IAI Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/qalamuna.v15i1.4064

Abstract

This study explores the factors influencing parental decision-making in choosing a school in the context of private, faith-based education. Using a quantitative descriptive and exploratory approach, this research investigates various factors shaping parents' interest in choosing a school. The population examined were parents of students attending private Christian schools, resulting in a purposive sample of 235 respondents. The sampling technique targets parents actively involved in the school community and has varying levels of involvement and perspectives on the school selection process. Data was collected through an online survey conducted between June and September 2023. Next, Confirmatory Factor Analysis (CFA) using SmartPLS was used for data analysis. This study identified eight factors influencing parental decision-making: teacher ability, school location, religious values, school facilities, school image, perceived costs, school environment, and school safety. The implications of these findings highlight the school's strategy to increase its attractiveness, thereby increasing school enrollment rates.
Kajian Historis Media Sosial: Dari Pengguna Media Sosial Biasa Menjadi Konten Kreator Sukses di Era Digital Kelejan, Daysi Fikka; Rantung, Priccilya Lidya Regina; Mintardjo, Christoffel M. O.; Soegoto, Agus Supandi; Ogi, Imelda W. J.
Tangkoko: Jurnal Manajemen dan Akuntansi Vol. 11 No. 1 (2025): Juli
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Petra Bitung

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Abstract

Penelitian ini bertujuan untuk menelusuri dinamika historis media sosial dari masa awal kemunculannya hingga perannya dalam membentuk ekosistem ekonomi digital berbasis konten. Media sosial telah berkembang dari platform komunikasi sederhana menjadi ruang produksi nilai ekonomi melalui aktivitas kreator konten. Artikel ini memfokuskan kajian pada proses transformasi pengguna biasa menjadi konten kreator sukses di berbagai platform digital seperti YouTube, TikTok, dan Instagram, serta faktor-faktor yang mendorong dan menghambat proses tersebut. Dengan menggunakan pendekatan kualitatif deskriptif dan metode studi dokumenter, penelitian ini menyajikan analisis mendalam terhadap tahapan perkembangan media sosial, mulai dari era komunitas daring (2000–2010), era profesionalisasi dan monetisasi (2010–2019), hingga munculnya ekonomi kreator penuh waktu sejak 2020. Selain itu, artikel ini mengeksplorasi teori-teori pendukung seperti teori media baru, ekonomi kreator, prosumerisme, algoritma dan ekonomi perhatian, serta teori motivasi digital. Studi ini juga membandingkan ekosistem konten kreator di Indonesia dengan konteks global, serta membahas dampak sosial dan psikologis yang dialami kreator seperti tekanan performatif, kelelahan digital, dan tantangan privasi. Dengan pemahaman komprehensif atas faktor struktural dan personal yang mempengaruhi perjalanan kreator, tulisan ini diharapkan memberikan kontribusi teoritis dan praktis bagi akademisi, pengambil kebijakan, serta pelaku industri kreatif di era digital.
Determining Factors for Parents to Choose a School: Empirical Analysis of Religious Based Private Schools Jonathan, Steve Arthur; Rantung, Priccilya Lidya Regina; Mandagi, Deske W.
QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama Vol. 15 No. 1 (2023): Qalamuna - Jurnal Pendidikan, Sosial, dan Agama
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Program Pascasarjana IAI Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/qalamuna.v15i1.4064

Abstract

This study explores the factors influencing parental decision-making in choosing a school in the context of private, faith-based education. Using a quantitative descriptive and exploratory approach, this research investigates various factors shaping parents' interest in choosing a school. The population examined were parents of students attending private Christian schools, resulting in a purposive sample of 235 respondents. The sampling technique targets parents actively involved in the school community and has varying levels of involvement and perspectives on the school selection process. Data was collected through an online survey conducted between June and September 2023. Next, Confirmatory Factor Analysis (CFA) using SmartPLS was used for data analysis. This study identified eight factors influencing parental decision-making: teacher ability, school location, religious values, school facilities, school image, perceived costs, school environment, and school safety. The implications of these findings highlight the school's strategy to increase its attractiveness, thereby increasing school enrollment rates.
Co-Authors Agus Supandi Soegoto Christoffel M. O. Mintardjo, Christoffel M. O. Deske W. Mandagi Jonathan, Steve Arthur Kelejan, Daysi Fikka Ogi, Imelda W. J.