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All Journal JASF (Journal of Accounting and Strategic Finance) INCIDENTAL : JOURNAL OF COMMUNITY SERVICE AND EMPOWERMENT
Imamah, Fauziyah
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Religion Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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PENDAMPINGAN DIGITAL MARKETING TERHADAP UMKM RAJUT DAN ECOPRINT ‘YEERA COLLECTION’ KELURAHAN WONOREJO, KECAMATAN RUNGKUT, KOTA SURABAYA Imamah, Fauziyah; Taufiq, M.; Setya Wijaya, Riko
INCIDENTAL : Journal Of Community Service and Empowerment Vol 2 No 01 (2023): INCIDENTAL : Journal Of Community Service and Empowerment
Publisher : Pusat Studi Ekonomi Publikasi Ilmiah dan Pengembangan SDM Azramedia indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/incidental.v2i01.724

Abstract

MSME is a sector that plays an important role in the development of the Indonesian economy and has high potential to improve economic welfare. In today's modern era, it turns out that there are still many MSMEs that are slow in their development process. Many obstacles are faced by business actors such as lack of capital, lack of knowledge, marketing strategies that can be considered old-fashioned, to the lack of innovations made to keep up with the times. As a solution to these problems, MSME assistance is needed to increase competitiveness. The world of marketing has changed along with the development of information technology. Marketing strategies that used to be conventional are now starting to spread in the digital world. Digital marketing is interactive marketing that makes it easier for producers, distributors and consumers to make transactions. The field of business that is most in demand by people from various circles today is the fashion sector. UMKM Yeera Collection is one of the small businesses in the Wonorejo Subdistrict that has just been developed which produces knitted and ecoprint fashion products, this UMKM needs assistance because of the lack of knowledge about digital marketing. The method used is a qualitative method, where the method is used to explain the mentoring process. The implementation of this activity aims to enable the Yeera Collection UMKM to understand the importance of digital marketing as a marketing strategy. The implementation was carried out in four stages, namely observation by mapping MSMEs, education through outreach, digital marketing assistance with several steps such as logo and packaging assistance, e-catalog assistance, social media assistance, and online financial report assistance, as well as the final evaluation.
PENDAMPINGAN DIGITAL MARKETING TERHADAP UMKM RAJUT DAN ECOPRINT ‘YEERA COLLECTION’ KELURAHAN WONOREJO, KECAMATAN RUNGKUT, KOTA SURABAYA Imamah, Fauziyah; Taufiq, M.; Setya Wijaya, Riko
INCIDENTAL : Journal Of Community Service and Empowerment Vol 2 No 01 (2023): INCIDENTAL : Journal Of Community Service and Empowerment
Publisher : Pusat Studi Ekonomi Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/incidental.v2i01.724

Abstract

MSME is a sector that plays an important role in the development of the Indonesian economy and has high potential to improve economic welfare. In today's modern era, it turns out that there are still many MSMEs that are slow in their development process. Many obstacles are faced by business actors such as lack of capital, lack of knowledge, marketing strategies that can be considered old-fashioned, to the lack of innovations made to keep up with the times. As a solution to these problems, MSME assistance is needed to increase competitiveness. The world of marketing has changed along with the development of information technology. Marketing strategies that used to be conventional are now starting to spread in the digital world. Digital marketing is interactive marketing that makes it easier for producers, distributors and consumers to make transactions. The field of business that is most in demand by people from various circles today is the fashion sector. UMKM Yeera Collection is one of the small businesses in the Wonorejo Subdistrict that has just been developed which produces knitted and ecoprint fashion products, this UMKM needs assistance because of the lack of knowledge about digital marketing. The method used is a qualitative method, where the method is used to explain the mentoring process. The implementation of this activity aims to enable the Yeera Collection UMKM to understand the importance of digital marketing as a marketing strategy. The implementation was carried out in four stages, namely observation by mapping MSMEs, education through outreach, digital marketing assistance with several steps such as logo and packaging assistance, e-catalog assistance, social media assistance, and online financial report assistance, as well as the final evaluation.
Government Strategy in Addressing the Impact of Economic Growth and Energy Consumption on Environmental Degradation Setiawati, Ririt Iriani Sri; Imamah, Fauziyah
JASF: Journal of Accounting and Strategic Finance Vol. 6 No. 2 (2023): JASF (Journal of Accounting and Strategic Finance) - December 2023
Publisher : Accounting Department, Faculty of Economics and Business, Universitas Pembangunan Nasional Veteran Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jasf.v6i2.495

Abstract

The report discusses the serious environmental issues Indonesia's growing economy and rising energy use have brought about. In addition to examining government initiatives to lessen these impacts through sustainable development regulations, the goals include evaluating the connection between economic indicators and environmental results. The research employs a mixed-approaches strategy, combining quantitative and qualitative methods. The quantitative analysis, which employs time series data from 1991 to 2020, focuses on carbon dioxide emissions per capita as the dependent variable and GDP and energy consumption per capita as independent variables. Multiple linear regression using Ordinary Least Squares (OLS) evaluates these correlations. A thorough grasp of the relationship between economic growth, energy consumption, and environmental deterioration is provided by qualitative analysis, which entails a review of the literature to investigate government initiatives addressing environmental concerns. The study results show a substantial positive correlation between Indonesia's carbon dioxide (CO₂) emissions, energy consumption, and economic development. The analysis indicates that the ongoing economic activities driven by fossil fuel consumption will exacerbate environmental degradation without significant intervention, necessitating effective government policies for sustainable development and emission reduction. The study concludes that economic growth and energy consumption significantly contribute to Indonesia's environmental degradation, particularly through increased carbon dioxide (CO₂) emissions. It recommends that the government strengthen policies promoting sustainable energy use, increase investment in renewable energy technologies, and implement stricter regulations on industrial emissions. Additionally, fostering public awareness and education on environmental sustainability is crucial for effective long-term solutions.
Co-Authors M. Taufiq Ririt Iriani Sri Setiawati Setya Wijaya, Riko