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All Journal Yumary: Jurnal Pengabdian kepada Masyarakat Jurnal Ilmu Administrasi dan Pemerintahan Indonesia
Khoirunissa, Okta
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Humanities Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Pendampingan dan Pelatihan UMKM di Desa Kalijati oleh Kelompok KKN Universitas Singaperbangsa Karawang Sembiring, Dian Agnesa; Azis, Muhamad Luthfi; Lathifah, Ayu; Khoirunissa, Okta; Fauzi, ⁠Ade Fathin; Ockta, Nina; Arienza, Bahrul Muhitz; Hidayah, Dahnia Putri; Maulana, Al Ikhsan
Yumary: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 1 (2024): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/yumary.v5i1.2963

Abstract

Purpose: Micro, Small, and Medium-sized Enterprises (MSMEs), as part of the national economy, also face challenges in improving their business capabilities, such as a lack of capital, management and operating skills, and marketing. Therefore, it is important to empower and assist MSMEs in improving their potential. One MSME mentoring activity can be implemented through the KKN program as a means of student community service. Kalijati Village, one of Unsika's KKN locations in 2024, has many people who conduct entrepreneurial activities. However, MSME owners' understanding of changing trends in the digital era, especially in online marketing strategies, is still minimal, as is their lack of attention to product packaging design. Methodology: This research was a qualitative study with a descriptive approach. This study was conducted in Kalijati Village, Kecamatan Jatisari, and Kabupaten Karawang. Results: This community service activity was carried out from January 15 to 29, 2024, for MSME owners in Kalijati Village. The series of community service activities carried out are: HPP the Cost of Goods Sold (HPP) calculation seminar, entrepreneurship seminar, and MSME assistance in product packaging and online marketing. Limitations: The limited data used in this study made the results suboptimal. Contribution: Assisting Kalijati Village MSMEs in improving their understanding of the calculation of cost of goods old (COGS) as well as assisting MSMEs in product packaging and online marketing.
Strategi Dinas Perhubungan dalam Mengatasi Kemacetan Lalu Lintas di Kota Bekasi Khoirunissa, Okta; Purnamasari, Hanny
JIAPI: Jurnal Ilmu Administrasi Dan Pemerintahan Indonesia Vol. 5 No. 2 (2024): December
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jiapi.v5i2.8456

Abstract

One of the most populous places, Bekasi City, yet struggles with traffic. In urban centers, congestion often occurs at regular times, especially during commuting times, weekends, and holidays. Congestion has many negative effects.The present study employs a descriptive qualitative methodology to investigate the contextual factors of the issue and evaluate the Transportation Agency's approaches to mitigating traffic congestion in Bekasi City.Interview, observation, and documentation are the three main components of the information collection method. The study shows that the strategy of the Transportation Agency to address traffic congestion in Bekasi City has not been successful. This is shown by the Transportation Agency's Organizational Strategy which aims to encourage Dishub field officers to crack down or punish traffic violators, but it does not happen. Programs such as the Road Equipment Program, Traffic Management and Engineering Program, and Parking Facility Control Program are considered successful based on the approach applied by the government. However, these strategies faced several problems. One of them is the disproportionate growth of vehicles compared to the construction of new roads, which still causes congestion. According to the supporting strategies, the work quality of field officers should be improved as there is still a shortage of officers in some locations. Keywords: policy, strategy, traffic jams  
Co-Authors Arienza, Bahrul Muhitz Azis, Muhamad Luthfi Fauzi, ⁠Ade Fathin Hidayah, Dahnia Putri Lathifah, Ayu Maulana, Al Ikhsan Ockta, Nina Purnamasari, Hanny Sembiring, Dian Agnesa