Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Jurnal Nasional Holistic Science Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Hasibuan, Jihan Amanda
Unknown Affiliation
Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Perspective on the Use of Universal Language (English) for Modern Retail Employees to Recognize Goods Sibuea, Parulian; Yahya, Nazar Alwi; Hasibuan, Jihan Amanda
Holistic Science Vol. 4 No. 2 (2024): Jurnal Nasional Holistic Science
Publisher : Lembaga Riset Mutiara Akbar NOMOR AHU-0003295.AH.01.07 TAHUN 2021

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/hs.v4i2.644

Abstract

The use of product language, whether in the form of labels, advertising, or packaging, plays an important role in attracting consumers attention and influencing their purchasing decisions. The aim of this research is to analyze how language is used in everyday consumer product contexts and its impact on consumer perceptions and behavior. This research uses a qualitative approach using content analysis techniques on various products circulating in the Indonesian market. Research shows that the use of persuasive and informative language on labels and packaging increases product appeal and strengthens the brand image in the eyes of consumers.In addition, the language used in advertising has proven to be effective in building trust and increasing consumer loyalty. This research concludes that the use of appropriate and strategic language in products is one of the key factors in marketing that influences the success of a product in the market
SYSTEMATIC LITERATURE REVIEW (SLR): STRATEGI SOFT SELLING DALAM MEDIA SOSIAL TIKTOK TERHADAP KEPERCAYAAN KONSUMEN Hasibuan, Jihan Amanda; Nawawi , Zuhrinal M.
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 3 No. 5 (2025): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Soft selling menjadi strategi pemasaran yang semakin populer di media sosial termasuk TikTok, karena pendekatannya yang lebih halus, ramah, persuasif, dan tanpa tekanan atau paksaan kepada calon konsumen. Penelitian ini bertujuan untuk menganalisis secara sistematis bagaimana soft selling di TikTok memengaruhi kepercayaan konsumen. Dengan menggunakan metode Systematic Literature Review (SLR), penelitian ini mengumpulkan dan me-review literatur dari berbagai sumber ilmiah terakreditasi yang membahas topik terkait. Hasil studi menunjukkan bahwa pendekatan soft selling, seperti penggunaan narasi personal, konten natural, dan peran influencer, berkontribusi positif terhadap peningkatan kepercayaan konsumen terhadap suatu produk atau merek. Temuan ini menunjukkan pentingnya pemahaman strategi komunikasi yang tepat dalam membangun relasi jangka panjang dengan konsumen di era media sosial.
Co-Authors Nawawi , Zuhrinal M. Parulian Sibuea Yahya, Nazar Alwi