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All Journal Trikonomika: Jurnal Ekonomi International Journal of Business Economics (IJBE) Jurnal Informatika Ekonomi Bisnis
Syafrida, M. Fajar
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Impact of Destination Image, Novelty Seeking, Involvement Seeking and Tourist Satisfaction on Edutourism Tourists’ Revisit Intention Syafrida, M. Fajar; Sari, Dessy Kurnia; Syafrizal
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.790

Abstract

This study aims to examine the effect of destination image, novelty seeking, and involvement seeking on revisit intention mediated by tourist satisfaction for Sirukam Dairy Farm tourists in Solok Regency, West Sumatera, Indonesia. An exploratory quantitative approach with hypothesis-testing techniques is used in this study. There are 150 samples with purposive sampling technique, namely tourists who have visited Sirukam Dairy Farm twice or more. Data were collected through the distribution of online questionnaires and processed using SmartPLS 4.0 software. The data analysis method uses structural equation modeling with partial least squares (SEM-PLS). The results showed that destination image and involvement seeking have a positive and significant effect on tourist satisfaction, while novelty seeking shows an insignificant effect on tourist satisfaction. Destination image, novelty seeking, and tourist satisfaction have a positive and significant effect on revisit intention, while involvement seeking shows an insignificant effect on revisit intention. Tourist satisfaction is able to partially mediate the relationship between destination image and novelty seeking and revisit intention, while the relationship between involvement seeking and revisit intention is fully mediated by tourist satisfaction.
The Continuous Intention of Electricity Mobile Apps: Evidence from Indonesia Putra, Ade Oktarizal; Lita, Ratni Prima; Besra, Eri; Syafrida, M. Fajar
International Journal of Business Economics (IJBE) Vol 7, No 1 (2025): SEPT 2025 - MARCH 2026
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/ijbe.v7i1.26499

Abstract

Purpose – The low number of active users of the Indonesian state-owned enterprises related to electricity compared to the total number of registered users indicates challenges in promoting sustainable use. This study analyzes the factors influencing continuous intention and use behavior by adopting the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) model, which has been expanded to include the variable of trust.Methodology – A quantitative approach, incorporating hypothesis testing techniques, was employed in this study. There were 370 samples, selected using purposive sampling, consisting of PLN Mobile users in West Sumatra who had used the PLN Mobile app within the past three months. Data was collected through an online questionnaire and analyzed using SmartPLS 4.0 software with structural equation modeling techniques.Findings – Hedonic motivation, price value, habit, trust, social influence, performance expectancy, effort expectancy, and facilitating factors all had a positive and significant impact on continuous intention. Habit and facilitating conditions also have a favorable and substantial impact on use behavior. Continuous intention mediates the relationship between trust and use behavior, having a favorable and significant effect on use behavior.Originality/Novelty – This study highlights the role of the UTAUT2 model and trust in influencing sustained intention and usage behavior among mobile application users at state-owned enterprises related to electricity.Implications – The findings of this study will help PLN, as an Indonesian state-owned enterprise related to electricity, understand the significant role of aspects in the UTAUT2 model and trust in shaping sustainable intention and usage behavior among PLN Mobile app users.
SYNERGY EFFECT OF INNOVATION AS AN ENABLER OF THE FIRM PERFORMANCE: SME’S CULINARY INDUSTRY Ma'ruf, Ma'ruf; Lita, Ratni Prima; Meuthia, Meuthia; Syafrida, M. Fajar
TRIKONOMIKA Vol 24 No 2 (2025): December Edition
Publisher : Faculty of Economics and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/trikonomika.v24i2.22858

Abstract

This study investigates the relationship between organizational innovation, marketing innovation, and product innovation with company performance in the food industry in West Sumatra Province, Indonesia. The population of this study consists of small food souvenir businesses operating in the region. Data were collected from 150 respondents using non-probability sampling techniques, precisely the purposive sampling method, and analyzed using the structural equation modelling method and SmartPLS 3.0 software. The study's results revealed that organizational innovation and product innovation did not positively and significantly impact company performance. However, marketing innovation positively and significantly impacted product innovation and company performance. However, marketing innovation did not moderate the relationship between product innovation and company performance in the food industry. The results imply that it is important for business actors to strengthen organizational and human resource development and product development through high-quality research and development that is more impactful on performance.
Co-Authors ERI BESRA, ERI Ma'ruf, Ma'ruf Meuthia, Meuthia Putra, Ade Oktarizal Ratni Prima Lita Sari, Dessy Kurnia syafrizal