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All Journal Asia-Pacific Management and Business Application Jurnal Hilirisasi IPTEKS (JHI) Arthavidya Jurnal Ilmiah Ekonomi Jurnal Mantik Al-Kharaj: Journal of Islamic Economic and Business Jurnal Manajemen Stratejik dan Simulasi Bisnis Journal of Accounting and Finance Management (JAFM) Paradoks : Jurnal Ilmu Ekonomi Jurnal Informatika Ekonomi Bisnis
ERI BESRA, ERI
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Engineering Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences Veterinary Other

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PENGARUH KUALITAS PRODUK TERHADAP LOYALITAS KONSUMEN DENGAN VARIABEL MEDIASI KEPUASAN KONSUMEN PADA RUMAH MAKAN AMPALU RAYA PADANG Kurnia, Iqbal; Besra, Eri
Arthavidya Jurnal Ilmiah Ekonomi Vol 22 No 2 (2020): Oktober
Publisher : Fakultas Ekonomi Universitas Wisnuwardhana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37303/a.v22i2.163

Abstract

Abstract: This research was conducted to determine the effect of productquality on consumer loyalty with mediating variables of customersatisfaction at the Ampalu Raya Padang Restaurant. To determine thesample in this study using simple random sampling with the criteria, (a)Answering domiciled in the city of Padang, (b) Knowing the Ampalu RayaRestaurant, (c) Medium or ever making a purchase more than twice. Thisstudy used a sample of 150 respondents obtained from the Hair method.This study uses quantitative methods and survey methods in collectingdata about attitudes, feelings, beliefs of past behavior and thoughts relatedto SEM-PLS 3 software. The results of this study reveal the quality of foodthat results in significant consumer loyalty in Ampalu Raya Restauant,product quality is important for consumers at Ampalu Raya Restaurant,customer satisfaction affects consumers significantly at Ampalu RayaRestaurant, customer satisfaction is related fully mediating product qualityto customers at Ampalu Raya Restauant. From the R2 value of customersatisfaction variables can be determined by the poduct quality variable of54.7 percent explained by other variables that are not examined, customerloyalty can be explained by product quality variable and customersatisfaction by 56.3 percent, the rest explained by variables othervariables not examinded.Key Words: Product Quality, Consumer Satisfaction, Consumer Loyalty
The reuse intention of honda e-care application with an extended TAM Alisah, Ariyani; Alfitman, Alfitman; Besra, Eri
Jurnal Mantik Vol. 8 No. 1 (2024): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i1.4946

Abstract

The aim of this research is to examine the reuse intention of  Honda e-Care application with an extended TAM. Reuse intention is a customer's tendency to use a company's services or certain products repeatedly in the future. The population in this study was 311 consumers of the Honda Gajah Motor Bypass, Padang City who had registered and used the Honda e-Care application in 2023. The sample was 175 consumers of the Honda Gajah Motor Bypass, Padang City who had registered and used the Honda e-Care application in 2023. 2023. The analysis method used is descriptive statistical analysis and description analysis using SmartPLS 4.0. The research results show that Habit has a positive and significant effect on the perceived usefulness and perceived ease of use of using the Honda e-Care application. System Quality has a positive and significant effect on the perceived ease of use and the perceived usefulness of using the Honda e-Care application. Perceived ease of use has a positive and significant effect on the perceived usefulness of using the Honda e-Care application. Perceived ease of use and Perceived usefulness has a positive and significant effect on consumers' reuse intention on the Honda e-Care application
Pengaruh Kualitas Produk, Harga dan E-WOM pada Keputusan Pembelian Konsumen pasca Pandemi Covid-19 dengan Kepercayaan sebagai Variabel Mediasi Ramadhan, Rahmat Fajri; Alfitman; Besra, Eri
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 3 (September 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i3.597

Abstract

This study aims to see the effectproduct quality, price and e-wom on consumer purchasing decisions after the Covid-19 pandemic with trust as a mediating variable for Solo meatball consumers in the city of Padang. The population is all consumers of Solo meatballs in the city of Padang. Sampling by purposive sampling method.The sample criteria is that the respondent has visited, bought and eaten at least once at Bakso Solo stalls in Padang City. The number of samples in the study was 270 respondents. Test the hypothesis using statistical analysis using Smart PLS.3.3. The results of the study show that product quality, price and e-WOM have a positive and significant effect on purchasing decisions. product quality, price and e-wom have a significant positive effect on trust. Trust influences purchasing decisions. And trust can be a mediating variable between product quality, price and e-WOM on purchasing decisions in a significantly positive way.
PELATIHAN INOVASI TENUN MELALUI DESAIN DIGITAL UNTUK PENINGKATAN KUALITAS TENUN PADA SONGKET BERKAH NAGARI SUNGAI JANIAH KABUPATEN SOLOK Lita, Ratni Prima; Komalasari, Sanda Patrisia; Rahmadya, Budi; Yanti, Yanti; Rahim, Rida; Suziana, Suziana; Besra, Eri; Triani, Laura Amelia; Rahayu, Rita; Verinita, Verinita; Fahmy, Rahmi; Pujani, Vera; Saldi, Wardah Awwalin; Meuthia, Meuthia; Khatimah, Husnul; Harits, Muhammad Dzakwan El; Syafira, Tama Aulia; Sari, Dellani Mutia; Hakimi, Nurul; Fanessa, Fanessa
Jurnal Hilirisasi IPTEKS Vol 7 No 3 (2024)
Publisher : LPPM (Lembaga Penelitian dan Pengabdian kepada Masyarakat) Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jhi.v7i3.817

Abstract

This community service activity aims to enhance the quality and innovation of Tenun Songket Berkah designs in Nagari Sungai Janiah, Solok Regency, through digital design training using Adobe Illustrator. The program was held on July 27, 2024, at the Tenun Songket Berkah micro-enterprise, employing various methods such as training, hands-on practice, and mentoring. The primary goal of this activity is to introduce digital design techniques that can develop traditional tenun motifs to be more innovative, modern, and appealing to both local and international markets. The implementation methods included intensive training on the use of Adobe Illustrator, practical sessions on creating digital-based tenun motifs, and ongoing mentoring to develop unique and creative designs. Participants were trained to optimize the use of this software to create complex and detailed motifs, which were then integrated into the production process. The results of the activity showed a significant improvement in the participants' ability to use Adobe Illustrator for designing tenun motifs, positively impacting the quality, variety, and added value of the products. A total of 10 new motifs were successfully created, marketed, and registered as Intellectual Property Rights (IPR), strengthening the position of the micro-enterprise in the market. In conclusion, this training proved effective in fostering innovation in the Tenun Songket Berkah industry, enhancing human resource skills, and expanding the market reach. It is recommended to continue with advanced training in product design and digital marketing to maintain and enhance the competitiveness of the products in the global market.
From Flash Sales to Feelings: The Mediating Role of Positive Emotion in Impulsive buying on TikTok Shop Live Streaming : Survey on Z Generation in Bandung Azis, Rike Nurhayati; Alfitman; Besra, Eri
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 2 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i2.7609

Abstract

The advancement of digital technology and the rising trend of live streaming in e-commerce have significantly transformed consumer behavior, particularly among Generation Z, who are characterized by impulsive tendencies and high responsiveness to promotional stimuli. In this context, TikTok Shop has emerged as a popular platform offering interactive features such as flash sales and hedonic shopping experiences, both of which can elicit positive emotions and trigger spontaneous purchase decisions (impulsive buying). This study aims to examine the influence of flash sales and hedonic shopping motivation on impulsive buying, with positive emotion as a mediating variable among Generation Z consumers in Bandung City. A quantitative approach with an explanatory research design was employed, using purposive sampling to collect data from 160 respondents who had engaged in impulsive purchases via TikTok Shop live streaming. Data were analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) technique through the SmartPLS 4.0 software. The results reveal that both flash sales and hedonic shopping motivation have a positive and significant influence on positive emotion and impulsive buying. Furthermore, positive emotion is found to partially mediate the relationship between the independent variables and impulsive buying behavior. These findings contribute to the refinement of digital marketing strategies and offer theoretical insights into consumer impulsivity in the digital commerce era.
Exploring the Impact of Brand Identity and Brand Image on Gen Z's Repurchase Intention through Customer Satisfaction in E-Commerce Hutasuhut, Abir Yhasmin; Verinita; Besra, Eri
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 3 (2025): : All articles in this issue include authors from 3 countries of origin (Indone
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i3.7724

Abstract

This research is motivated by the increasing consumption of cosmetic products among Gen Z, especially Wardah brand lip products through e-commerce platforms in Padang City. The main objective of this study is to analyze the effect of brand identity and brand image on customer satisfaction and repurchase intention, and test the role of customer satisfaction as a mediating variable. This research uses a quantitative approach with a causal research type and survey method through distributing questionnaires to 155 female Gen Z respondents who use E-commerce. The data analysis technique was carried out with Structural Equation Modeling (SEM) using SmartPLS 3.0. The results showed that brand identity has no positive and significant effect on customer satisfaction and repurchase intention and brand image has a positive and significant effect on customer satisfaction and repurchase intention. Customer satisfaction is also proven to have a significant influence on repurchase intention and only partially mediates the relationship between brand image and repurchase intention. The conclusion of this study confirms the importance of strengthening brand identity and image to increase customer satisfaction and loyalty. These findings provide strategic implications for the marketing development of local brands such as Wardah in reaching digital native consumers more effectively.
Rebranding Billiards Sebagai Olahraga: Upaya Mengubah Persepsi Masyarakat di Kampung Pondok Kota Padang Salim, Brendan Nicholas; Rahman, Hafiz; Besra, Eri
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 4 (2025): Agustus - Oktober
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i4.1762

Abstract

Penelitian ini bertujuan untuk mengeksplorasi strategi rebranding yang dilakukan untuk mengubah persepsi masyarakat terhadap olahraga billiards di Kampung Pondok, Kota Padang. Billiards yang semula dipersepsikan negatif sebagai aktivitas malam yang identik dengan rokok, perjudian, dan pergaulan bebas, kini tengah mengalami transformasi citra melalui pendekatan rebranding yang modern, inklusif, dan berbasis komunitas. Pendekatan teori yang digunakan mencakup Theory of Planned Behavior (TPB), Labeling Theory, dan Resource-Based View (RBV). Metode penelitian yang digunakan adalah kualitatif dengan pendekatan fenomenologi, melibatkan tujuh informan dari kalangan Gen Z dan pelaku industri billiards. Teknik pengumpulan data dilakukan melalui observasi, wawancara mendalam, dan dokumentasi. Hasil penelitian menunjukkan bahwa strategi rebranding yang efektif melibatkan penguatan identitas visual, peningkatan kenyamanan fasilitas, penyusunan narasi sosial yang positif, serta pemanfaatan aset tidak berwujud seperti komunitas dan loyalitas pelanggan. Perubahan persepsi masyarakat terhadap billiards mulai terlihat, terutama di kalangan muda, namun masih terdapat tantangan berupa stereotip sosial dan nilai konservatif yang diwariskan. Penelitian ini memberikan kontribusi pada pengembangan strategi komunikasi rebranding yang sensitif terhadap dinamika budaya dan sosial lokal.
Habit, Trust, dan Continuous Intention sebagai Determinasi Use Behavior pada Pengguna PLN Mobile di Sumatera Barat Putra, Ade Oktarizal; Lita, Ratni Prima; Besra, Eri
Jurnal Manajemen Stratejik dan Simulasi Bisnis Vol. 6 No. 2 (2025): Jurnal Manajemen Stratejik dan Simulasi Bisnis (In Progress Issue)
Publisher : Fakultas Ekonomi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/mssb.6.2.1-14.2025

Abstract

Transformasi digital dalam pelayanan publik telah mendorong pengembangan aplikasi PLN Mobile untuk meningkatkan kepuasan pelanggan. Namun, rendahnya tingkat pengguna aktif menyoroti kebutuhan untuk mengeksplorasi faktor-faktor yang mempengaruhi penggunaan aplikasi yang berkelanjutan. Penelitian ini bertujuan untuk menguji pengaruh kebiasaan dan kepercayaan yang dirasakan terhadap intensi berkelanjutan, dan pengaruh kebiasaan dan intensi berkelanjutan terhadap perilaku penggunaan. Pendekatan penelitian kuantitatif dengan metode penelitian eksplanatori digunakan, dengan melibatkan 160 pengguna PLN Mobile di Sumatera Barat. Data dikumpulkan melalui kuesioner online dan dianalisis menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM) melalui SmartPLS 3.0. Hasil penelitian menunjukkan bahwa semua hubungan yang dihipotesiskan signifikan secara statistik. Habit dan Trust secara positif mempengaruhi Continuous Intention, dan baik Trust dan Continuous Intention secara signifikan mempengaruhi perilaku penggunaan. Nilai R-Square yang sebesar 0,73 untuk intensi berkelanjutan dan 0,69 untuk user behavior penggunaan menunjukkan prediktabilitas model yang kuat. Temuan ini menegaskan pentingnya menumbuhkan Habit dan Trust pengguna untuk mendukung adopsi layanan digital yang berkelanjutan. Studi ini memberikan kontribusi implikasi praktis untuk mengembangkan strategi digital yang berpusat pada pelanggan dan menyarankan variabel perluasan untuk penelitian di masa depan dalam konteks teknologi layanan publik.
Penggunaan Aplikasi Ollin by Nagari oleh Nasabah ASN Bank Nagari di Wilayah Sumatera Barat dengan Pendekatan Technology Acceptance Model (TAM) Eka Yanti, Beni; Besra, Eri; Suziana, Suziana
Journal of Accounting and Finance Management Vol. 6 No. 4 (2025): Journal of Accounting and Finance Management (September - October 2025)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v6i4.2464

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh perceived usefulness dan perceived ease of use terhadap behavioral intention to use serta dampaknya pada actual use aplikasi Ollin by Nagari dengan attitude towards using sebagai variabel intervening, studi Pada Nasabah ASN Bank Nagari Wilayah Sumatera Barat. Jenis penelitian yang digunakan dalam penelitian ini adalah explanatory research, dengan metode penelitiannya adalah survey explanatory yang mengedepankan metode kuantitatif. Sampelnya 145 nasabah Aparatur Sipil Negara Bank Nagari Wilayah Sumatera Barat yang menggunakan layanan aplikasi Ollin by Nagari. Teknik pengambilan sampel purposive sampling. Metode analisisi data menggunakan Structural Equation Modelling - Partial Least Square (SEM-PLS). Hasil penelitian menunjukkan perceived usefulness berpengaruh positif dan signifikan terhadap attitude towards using. Perceived ease of use berpengaruh positif dan signifikan terhadap attitude towards using. Perceived usefulness poitif dan tidak berpengaruh signifikan terhadap behavioral intention to use. Perceived ease of use berpengaruh positif dan signifikan terhadap behavioral intention to use. Attitude towards using berpengaruh positif dan signifikan terhadap behavioral intention to use. Perceived usefulness berpengaruh positif dan signifikan terhadap behavioral intention to use dengan attitude towards using sebagai variabel intervening. Perceived ease of use berpengaruh positif dan signifikan terhadap behavioral intention to use dengan attitude towards using sebagai variabel intervening. Behavioral intention to use berpengaruh positif dan signifikan terhadap actual use.
Too Much Passion Kills You? The Evidence of Individuals’ Passion in Entrepreneurial Failure Rahman, Hafiz; Besra, Eri; Nurhayati, Nurhayati
APMBA (Asia Pacific Management and Business Application) Vol. 8 No. 3 (2020)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2020.008.03.7

Abstract

This paper examines and discusses the presence of individuals’ passion as a psychological construct that may cause entrepreneurial failure – with particular context and analysis to the failed nascent entrepreneurs in one of the largest port city in Sumatera island, Padang, Indonesia. This paper uses quantitative study with relational approach, and was undertaken with 180 failed nascent entrepreneurs in Padang. Data and information were collected by using a questionnaire as a cross-sectional cohort data and were further analyzed with Structural Equation Modelling (SEM) and supported by PLS 3.0 as the statistical tool. Both the process and the content framework were used to show the logic of methodology according to the dualistic model of passion) and their relationship with entrepreneurial failure. The study found that individuals’ harmonious passion in entrepreneurship should also be considered as a cause of entrepreneurial failure, meanwhile the obsessive passion is significantly found to influence entrepreneurial failure. This study implies that entrepreneurs should consider and make clear boundaries between psychological push and rationality when they start new ventures. This paper has value and originality in terms of the examination and analysis of individuals’ passion as a psychological construct that causes entrepreneurial failure. In different with other researches and studies which have merely viewed the passion as a source of entrepreneurial success, this study views and argues that individuals’ passion either is categorized as harmonious or obsessive passions (especially when it is uncontrollable) may also cause the entrepreneurial failure. 
Co-Authors Alfitman Alfitman Alfitman Alfitman Alisah, Ariyani Ansofino Ansofino Azis, Rike Nurhayati Budi Rahmadya Eka Yanti, Beni Fahmy, Rahmi Fanessa, Fanessa Hafiz Rahman, Hafiz Hakimi, Nurul Harits, Muhammad Dzakwan El Husnul Khatimah Hutasuhut, Abir Yhasmin Kurnia, Iqbal Lenggogeni, Sari Meuthia, Meuthia Nurhayati Nurhayati Putra, Ade Oktarizal Rahayu, Rita Rahman, Heru Aulia Ramadhan, Rahmat Fajri Ratni Prima Lita Rida Rahim Saldi, Wardah Awwalin Salim, Brendan Nicholas Sanda Patrisia Komalasari Sari, Dellani Mutia Suziana, Suziana Syafira, Tama Aulia Triani, Laura Amelia Vera Pujani Verinita Verinita, Verinita Yanti Yanti