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All Journal JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Dinasti International Journal of Education Management and Social Science Enrichment : Journal of Management PINISI Discretion Review AMAR (Andalas Management Review) Jurnal Saintekom : Sains, Teknologi, Komputer dan Manajemen Jurnal Manajemen Stratejik dan Simulasi Bisnis Jurnal Informatika Ekonomi Bisnis
Sari, Dessy Kurnia
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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ANALISIS PENGARUH ELECTRONIC WORD OF MOUTH DAN SERVICESCAPE TERHADAP REVISIT INTENTION YANG DIMEDIASI OLEH DESTINATION IMAGE (Study Pada Objek Wisata di Kota Payakumbuh) Nikiki, Suci Dwi; Sari, Dessy Kurnia
Jurnal Saintekom : Sains, Teknologi, Komputer dan Manajemen Vol 10 No 1 (2020): Maret 2020
Publisher : STMIK Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (347.737 KB) | DOI: 10.33020/saintekom.v10i1.89

Abstract

Pengembangan suatu daerah tentunya harus menyebar untuk memberikan rasa nyaman dan kemakmuran bagi masyarakat dan mampu menghasilkan pendapatan lokal. Salah satu fokus pengembangan daerah adalah pariwisata. Kegiatan pariwisata sudah menjadi bagian dari kehidupan masyarakat. Dampak pariwisata ini bisa dirasakan hampir di sektor bisnis di daerah itu. Seperti hotel, kerajinan, makanan khusus, dan sektor UKM lainnya. Pengembangan pengguna media sosial harus dimanfaatkan oleh pemerintah daerah untuk menarik wisatawan. Di sisi lain pemerintah daerah harus membangun servicescape dan destination image bertujuan untuk membawa niat wisatawan datang ke daerah pariwisata. Penelitian ini bertujuan untuk mengukur electronic word of mouth, servicescape, dan destination image terhadap niat mengunjungi kembali dilakukan pada wisatawan di luar Sumatera Barat yang telah mengunjungi Kota Pariwisata Payakumbuh dengan 150 responden. Penelitian ini menggunakan metode kuantitatif dengan model analisis jalur. Hasil dari penelitian ini adalah Variabel elektronik word of mouth berpengaruh positif signifikan terhadap citra tujuan. Variabel servicescape memiliki efek positif dan signifikan terhadap gambar tujuan. Variabel dari mulut ke mulut memiliki efek terhadap revisit yang dimediasi oleh destination image. Variabel servicescape memiliki dampak positif dan signifikan pada niat mengunjungi kembali yang dimediasi oleh destination image
Pengaruh Brand Experience dan Brand Engagement terhadap Brand Loyalty dengan Brand Trust sebagai Variabel Mediasi Sujana, Esa Riawati; Verinita; Sari, Dessy Kurnia
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 2 (June 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (277.608 KB) | DOI: 10.37034/infeb.v5i2.567

Abstract

This study aims to look at the effect of brand experience and brand engagement mediated on brand loyalty mediated by brand trust in buttonscarves consumers in the city of Padang. The population is all consumers of buttonscarves products in the city of Padang. The sample criteria are respondents who have purchased buttonscarves products in the last 6 months and are domiciled in the city of Padang. The number of samples in the study was 130 respondents. The hypothesis test uses statistical analysis with one tailed. The results of the study show that brand engagement has an effect on brand loyalty and brand trust, brand trust has an effect on brand loyalty and brand engagement has an effect on brand loyalty through brand trust as mediation. Meanwhile, brand experience does not affect brand loyalty and brand trust directly and brand experience does not affect brand loyalty through mediation of brand trust.
The Impact of Destination Image, Novelty Seeking, Involvement Seeking and Tourist Satisfaction on Edutourism Tourists’ Revisit Intention Syafrida, M. Fajar; Sari, Dessy Kurnia; Syafrizal
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.790

Abstract

This study aims to examine the effect of destination image, novelty seeking, and involvement seeking on revisit intention mediated by tourist satisfaction for Sirukam Dairy Farm tourists in Solok Regency, West Sumatera, Indonesia. An exploratory quantitative approach with hypothesis-testing techniques is used in this study. There are 150 samples with purposive sampling technique, namely tourists who have visited Sirukam Dairy Farm twice or more. Data were collected through the distribution of online questionnaires and processed using SmartPLS 4.0 software. The data analysis method uses structural equation modeling with partial least squares (SEM-PLS). The results showed that destination image and involvement seeking have a positive and significant effect on tourist satisfaction, while novelty seeking shows an insignificant effect on tourist satisfaction. Destination image, novelty seeking, and tourist satisfaction have a positive and significant effect on revisit intention, while involvement seeking shows an insignificant effect on revisit intention. Tourist satisfaction is able to partially mediate the relationship between destination image and novelty seeking and revisit intention, while the relationship between involvement seeking and revisit intention is fully mediated by tourist satisfaction.
Awareness and Responsibility of Food Waste Behavior among College Students Chandra, Alhapen Ruslin; Lita, Ratni Prima; Ma ruf, Ma ruf; Sari, Dessy Kurnia
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 12 No. 2 (2024): Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis - Desember 2024
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaemb.v12i2.8816

Abstract

Indonesia is facing a substantial issue of food waste. It contributes to environmental problems and loosens up the economy of the country. This study aimed to investigate the food waste behavior of college students as part of young consumers, because consumer behavior established during youth could influence their behavior in the later stages of life. Based on the Norm Activation Model, the research framework was evaluated using structural equation modelling. The result revealed that college students' awareness of consequences and their ascription of responsibility for food waste had a significant impact on their personal norm, which in turn influenced their intention to prevent food waste. The findings are useful to develop strategies to minimize food waste, particularly among student in higher education institution.
Entrepreneurship Education and Nascent Entrepreneurship: A Qualitative Study Games, Donard; Sari, Dessy Kurnia; Darlis, Venny
AMAR (Andalas Management Review) Vol. 3 No. 2 (2019)
Publisher : Management Institute Faculty of Economics Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/amar.3.2.28-43.2019

Abstract

The objective of this research is to see whether entrepreneurship education and training really help nascent entrepreneurs particularly when they try to face the real business. Formal and non-formal entrepreneurship educations are commonly offered in Indonesia nowadays as entrepreneurship has become national campaign. Qualitative approach is used in this research. Multiple case studies methods are used to discover the relationship between entrepreneurship education and the success of nascent entrepreneurs in SMEs development. We asked young entrepreneurs, who were nascent entrepreneurs in West Sumatera-a province in Indonesia. We asked them about the effectiveness of entrepreneurship training and education in determining their success as entrepreneurs. We found that education has contributed positively in terms of motivation, but less benefit in technical ability and practical aspect in business world. These young entrepreneurs define their achievement now as “small win” which can lead them to the next level of success as entrepreneurs.
The Effects of Organizational Inertia and Dynamic Capability on Firm Performance: Business Model Innovation as a Mediating Variable at Small Industry of Rendang in West Sumatera Sari, Mira Permata; Games, Donard; Sari, Dessy Kurnia
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 4 (2024): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i4.2591

Abstract

This study aims to explore the knowledge management challenges faced by Rendang IKMs in the context of organizational inertia as a barrier and unordinary competencies as antecedents to achieving superior performance in the domestic and global markets. At the same time, know the role of business model innovation in relation to the performance of the IKM business. The research analyzed data from 105 IKM Rendang in West Sumatra and found that despite being in a state of stagnation or inertia, these businesses can still generate profits. However, inertia must still be minimized by innovating. Meanwhile, the unordinary capability (dynamic capability) that dominates rendang entrepreneurs is absorptive capability, indicating that while SMEs have enough knowledge to understand tastes and market conditions, they struggle to transform this knowledge into viable companies. Business model innovation plays a vital role in reducing company stagnation and enhancing dynamic capabilities in implementation. Moreover, it can mitigate the risk of innovation failure, a fear often faced by rendang entrepreneurs, and provide space for converting knowledge into effective strategies and products
The Influence of Social Media Marketing and Service Quality on Repurchase Intention Mediated by Customer Satisfaction on Umrah Packages Suyandra, Isra Dharma; Syafrizal, Syafrizal; Sari, Dessy Kurnia
PINISI Discretion Review Volume 8, Issue 2, March 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v8i2.71375

Abstract

The desire of the community to perform the Umrah pilgrimage to the holy land is increasing and becoming a market segment for Umrah entrepreneurs. At this time, there are so many Umrah bureaus emerging which then have implications for the tight competition in Umrah pilgrimage travel, requiring companies to be creative and innovative in order to survive. This study aims to test the influence of social media marketing and service quality on repurchase intention mediated by customer satisfaction on Umrah packages at PT. Haura Abadan Wisata. The approach used in the study is a quantitative approach using SEM-PLS (Structural Equation Modeling - Partial Least Square). The results of the study indicate that social media marketing, service quality and customer satisfaction show a significant influence on repurchase intention. Social media marketing shows an insignificant influence on customer satisfaction. Service quality shows a significant influence on customer satisfaction. Social media marketing shows an insignificant influence on repurchase intention mediated by customer satisfaction. Service quality shows a significant influence on repurchase intention mediated by customer satisfaction on Umrah packages at PT. Haura Abadan Wisata
Innovation failure and learning from innovation failure in micro, small and medium enterprises (MSMEs): a qualitative approach: english Putri, Esty Prema; Games, Donard; Sari, Dessy Kurnia
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1666

Abstract

Innovation is one of the most important activities today. Because innovation is often a guarantee for business people to achieve market advantage. Unfortunately, not everyone can innovate well. Even though we implement innovation steps related to the search for new solutions, new products or new technology by investing, we can fail or succeed. This type of research is qualitative using semi-structured interview data collection techniques. The number of MSMEs data studied was 20 MSMEs. The research results show that innovation failure can be caused by several things, lack of innovative ideas, rigid local government regulations, lack of market share, undisciplined workforce, employee behavioral culture, poor product quality, unstrategic location, personality that is not easily influenced, missed customers. Lessons learned from innovation failure can be obtained from family motivation, self-motivation, curiosity, openness to the knowledge among employees, product consistency, modern machine tools, and improving service to consumers. The conclusion of this research is that each type MSMEs has very diverse innovation failures and learning from innovation failures in each MSMEs is also different. In previous research, it only discussed innovation failure, whereas in this research, innovation failure and learning from innovation failure are discussed.
Pengaruh Social Media Marketing Activity (SMMA) dan Customer Experience terhadap Participation Intention Skincare Melalui Relationship Quality (Studi pada Pengguna Media Sosial Tiktok) Diana Zain, Sintya; Sari, Dessy Kurnia; Alfitman
Jurnal Manajemen Stratejik dan Simulasi Bisnis 2025: Just Accepted Manuscript and Article In Press 2025
Publisher : Fakultas Ekonomi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Aktivitas Pemasaran Media Sosial (SMMA) dan Pengalaman Pelanggan terhadap Minat Berpartisipasi produk perawatan kulit di Indonesia pada Generasi Z, dengan Kualitas Hubungan (kepercayaan dan kepuasan) sebagai variabel mediasi. Pendekatan kuantitatif diterapkan dengan menggunakan data cross-sectional, yang dikumpulkan satu kali selama periode tertentu dari responden terpilih. Data primer diperoleh dari 200 responden melalui kuesioner dan dianalisis menggunakan Partial Least Square Structural Equation Modeling (SEM-PLS) dengan bantuan perangkat lunak SmartPLS 4. Hasil penelitian menunjukkan bahwa SMMA dan Pengalaman Pelanggan berkontribusi dalam meningkatkan Kualitas Hubungan, yang berperan signifikan dalam mendorong Minat Berpartisipasi. Meskipun demikian, efek mediasi Kualitas Hubungan pada hubungan antara SMMA dan Minat Berpartisipasi tidak signifikan, sedangkan Pengalaman Pelanggan yang dimediasi oleh Kualitas Hubungan secara signifikan mempengaruhi Minat Berpartisipasi. Temuan ini menegaskan bahwa membangun kepercayaan dan kepuasan konsumen sangat penting untuk meningkatkan partisipasi pengguna TikTok (konsumen perawatan kulit), sehingga strategi pemasaran media sosial harus diselaraskan dengan upaya untuk memperkuat kualitas hubungan antara merek dan konsumen.
Co-Authors Alfitman Alfitman Alfitman Alfitman Alhapen Ruslin Chandra Darlis, Venny Diana Zain, Sintya Donard Games Ma ruf, Ma ruf Putri, Esty Prema Ratni Prima Lita Sari, Mira Permata Suci Dwi Nikiki, Suci Dwi Sujana, Esa Riawati Suyandra, Isra Dharma Syafrida, M. Fajar syafrizal Syafrizal Syafrizal Verinita