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All Journal INJURITY: Journal of Interdisciplinary Studies Jurnal Informatika Ekonomi Bisnis
Zhafirah, Talitha
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Economics, Econometrics & Finance Education Engineering Public Health Social Sciences

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Pengaruh Reward terhadap Disiplin Kerja Dimediasi Kepuasan Kerja pada PT. Dipo Star Finance Padang Zhafirah, Talitha; Yulihasri; Lukito, Hendra
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 1 (March 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i1.834

Abstract

This research aims to examine the effect of rewards on work discipline, which is mediated by job satisfaction in employees of PT Dipo Star Finance Padang. A quantitative approach with hypothesis-testing techniques was used in this research. There were 92 samples using a saturated sampling technique, namely all employees of PT Dipo Star Finance Padang. Data was collected by distributing questionnaires online and processed using SmartPLS 4.0 software. The data analysis method uses structural equation modeling with partial least squares (SEM-PLS). The research results show that rewards have a positive and significant effect on job satisfaction and work discipline. Job satisfaction has a positive and significant effect on work discipline. Job satisfaction is able to partially mediate the relationship between rewards and work discipline. The implications of the research emphasize the importance of providing comfort to employees while working, in addition to providing appreciation in the form of rewards for employees with good performance, so that employees can comply with company rules in the future.
Improving Marketing Efficiency and Effectiveness by Optimizing Product Innovation through E-Commerce Mediation Windiyani, Rini Revina; Zhafirah, Talitha; Rahmah, Salma Yulia; Yusuf, Yusuf
Interdiciplinary Journal and Hummanity (INJURITY) Vol. 3 No. 5 (2024): INJURITY: Journal of Interdisciplinary Studies.
Publisher : Pusat Publikasi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58631/injurity.v3i5.199

Abstract

This study analyzes the relationship between product innovation, E-Commerce, and marketing performance in Cirebon Regency's batik business actors. This study uses a quantitative research design with a Correlational Design to evaluate the relationships between variables. The results show that the majority of respondents in this study were consumers aged between 31-40 years (48%), followed by ages 41-50 years (28%), and ages 20-30 years (15%). However, it can be concluded that product innovation does not have a significant effect on marketing performance. It supports sustainable product purchasing through improved access, recommendation systems, and environmentally friendly packaging. It also helps batik businesses to improve their feasibility, cultivate strategic partnerships and increase their contacts with customers and suppliers. Therefore, it is becoming very important for business owners to improve marketing performance and understand how E-commerce works as a communication tool, marketing and how they can significantly grow their business.
Co-Authors Hendra Lukito Rahmah, Salma Yulia Windiyani, Rini Revina Yulihasri Yusuf Yusuf