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All Journal Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Jurnal Informatika Ekonomi Bisnis
Winurma, Gusti
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Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Minat Konsumen dan Harga Produk terhadap Pengambilan Keputusan Konsumen dalam Pembelian Produk Winurma, Gusti; Hapsari, Wahyu Dewi
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 2 (June 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i2.895

Abstract

In the current era of globalization there are many changes to world industry which is increasingly developing. This is because of the flow of globalization which is increasingly wide open for every business actor. Consumers are an important factor in increasing the SME index. Their desires are not always straight, sometimes they turn very quickly not according to the time when they want to buy the product. Consumers are often faced with needs, such as basic necessities, children's school fees, and falling currencies which influence people in purchasing aluminum products. Sp Aluminum is a company that operates in the aluminum industry with several stages such as casting, aluminum smelting and making household equipment and crafts. There are various types of products at Sp Aluminum, namely accessories, frying pans, cauldrons and pans. Based on this description, this research aims to determine the influence of consumer interest and product price on consumer decision making in purchasing Sp Aluminum Yogyakarta products. This research is quantitative, the sample in the research is all consumers who will buy products or who have ever bought products at Sp Aluminum Yogyakarta, which consisted of 50 respondents. The data collection technique uses a questionnaire. The results of this research found that consumer interest has a positive and significant effect on purchasing decisions for Sp Yogyakarta aluminum products. Product price has a positive and significant effect on purchasing decisions for Sp Aluminum Yogyakarta products.
Penerapan pengolahan sampah organik berkelanjutan dengan teknologi biopori budaya gawe jugangan sampah organik (BYGJUSO) Alfiqri, Yudha; Tanjung, Shafira Madani; Saputra, Muhammad Reza; Rohman, Elsa Maudy; Wulandari, Putri Meilita; Triani, Khoiri Indah; Puspitasari, Angelica Cesaria Dyah Ayu; Hikmiah, Mia; Winurma, Gusti; Erllangga, Muhammad Irfan; Okka Adiyanto
Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Vol. 5 No. 1 (2024)
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jp2m.v5i1.21391

Abstract

Budaya Gawe Jugangan Sampah Organik (BYGJUSO) yang artinya Pembuatan lubang ditanah dengan kedalaman tertentu untuk menampung sampah organic, dalam upaya penanggulangan sampah secara mandiri, Yogyakarta sekarang mengalami darurat sampah, dikarenakan TPA Piyungan akan ditutup permanen pada tahun 2024. Mengetahui kondisi tersebut, solusi yang penulis tawarkan yaitu menyelenggarakan sosialisasi serta melanjutkan program pemeliharaan lingkungan dengan konsep biopori.  Metode yang digunakan yaitu community development, artinya pendekatan yang menempatkan masyarakat sendiri sebagai agen pembangunan, sehingga inisiatif, perencanaan, dan pelaksanaan dilakukan sendiri oleh masyarakat. Penerapan BYGJUSO ini melalui sosialisasi, diskusi interaktif, dan melakukan simulasi (praktek). Manfaat yang dapat dirasakan dari pembuatan biopori diantaranya yaitu mencegah terjadinya banjir, terbentuknya tempat pembuangan sampah organik, dapat menyuburkan tanaman, dan meningkatkan kualitas air. Setelah mengikuti sosialisasi ini, diharapkan warga dapat lebih memahami lebih dalam tentang program BYGJUSO dan dapat menjadi agen perubahan dilingkungannya masing-masing. Selain itu, diharapkan kepada mahasiswa agar dapat menjadi contoh   sekaligus penggerak dalam pemeliharaan lingkungan di wilayahnya masing-masing.
Co-Authors Alfiqri, Yudha Erllangga, Muhammad Irfan Hikmiah, Mia Okka Adiyanto Puspitasari, Angelica Cesaria Dyah Ayu Rohman, Elsa Maudy Saputra, Muhammad Reza Tanjung, Shafira Madani Triani, Khoiri Indah Wahyu Dewi Hapsari Wulandari, Putri Meilita