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M.Sc., PURWO ADI WIBOWO, S.E.,
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Brand Image, Brand Ambassador, Dan Halal Awareness Terhadap Keputusan Pembelian Skincare Berlabel Halal Kurnia, Tri; M.Sc., PURWO ADI WIBOWO, S.E.,
Jurnal Ekonomi Bisnis Manajemen Prima Vol. 5 No. 1 (2023): Jurnal Ekonomi Bisnis Manajemen Prima
Publisher : JEBIM Prima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/jebim.v5i1.3964

Abstract

Halal lifestyle continues to experience improvement from time to time. One sector that has experienced a drastic increase is halal skincare or skincae labeled halal. Various halal skincare brands on the market such as wardah, makeover somethink. With the increasing prevalence of skincare labeled halal, companies must prioritize not only quality but also external factors that support consumer purchasing decisions. This study aims to determine the effect of brand image, brand ambassador, and halal awareness on the purchase of skincare labeled halal. The research was conducted using quantitative research methods with random sampling method. From the data collected, it will be processed to find out brand image, brand ambassadors, and halal awareness of purchasing skincare labeled halal. Key words: Brand image, brand ambassador, halal awareness
Pengaruh kompetensi kewirausahaan, strategi bisnis dan adaptabilitas lingkungan terhadap kinerja pemasaran UMKM anggota HIMKI sholikah, mariatus; M.Sc., PURWO ADI WIBOWO, S.E.,; M.M., Dr. ALI, S.E.,
Jurnal Ekonomi Bisnis Manajemen Prima Vol. 5 No. 1 (2023): Jurnal Ekonomi Bisnis Manajemen Prima
Publisher : JEBIM Prima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/jebim.v5i1.3981

Abstract

MSME actors must realize the importance of entrepreneurial competence in terms of managing their business properly. Entrepreneurial competence is knowledge, skills or abilities sufficient to meet a need such as effective performance After having good and effective entrepreneurial competence, MSMEs must have a reliable and shrewd business strategy. Business strategy is defined as the decisions, actions and reactions that first create and then exploit a business in a way that maximizes the benefits of novelty and minimizes costs.In addition, it is necessary to have the ability to adapt to the environment to respond quickly to business developments when changes occur. Having entrepreneurial competency, business strategy and environmental adaptability will result in effective and efficient marketing performance.RESEARCH OBJECTIVES To describe the influence of entrepreneurship on the marketing performance of HIMKI member SMEs, To describe the influence of business strategy on the marketing performance of HIMKI member SMEs, To describe the effect of environmental adaptability on the marketing performance of HIMKI member SMEs The research was conducted using a quantitative research method with random sampling method. The collected data will be processed to determine the Influence Of Entrepreneurship Competence, Business Strategy And Environmental Adaptability On Marketing Performance.
Pengaruh Brand Image, Brand Ambassador, Dan Halal Awareness Terhadap Keputusan Pembelian Skincare Berlabel Halal Kurnia, Tri; M.Sc., PURWO ADI WIBOWO, S.E.,
Jurnal Ekonomi Bisnis Manajemen Prima Vol. 5 No. 1 (2023): Jurnal Ekonomi Bisnis Manajemen Prima
Publisher : JEBIM Prima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/jebim.v5i1.3964

Abstract

Halal lifestyle continues to experience improvement from time to time. One sector that has experienced a drastic increase is halal skincare or skincae labeled halal. Various halal skincare brands on the market such as wardah, makeover somethink. With the increasing prevalence of skincare labeled halal, companies must prioritize not only quality but also external factors that support consumer purchasing decisions. This study aims to determine the effect of brand image, brand ambassador, and halal awareness on the purchase of skincare labeled halal. The research was conducted using quantitative research methods with random sampling method. From the data collected, it will be processed to find out brand image, brand ambassadors, and halal awareness of purchasing skincare labeled halal. Key words: Brand image, brand ambassador, halal awareness
Pengaruh kompetensi kewirausahaan, strategi bisnis dan adaptabilitas lingkungan terhadap kinerja pemasaran UMKM anggota HIMKI sholikah, mariatus; M.Sc., PURWO ADI WIBOWO, S.E.,; M.M., Dr. ALI, S.E.,
Jurnal Ekonomi Bisnis Manajemen Prima Vol. 5 No. 1 (2023): Jurnal Ekonomi Bisnis Manajemen Prima
Publisher : JEBIM Prima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/jebim.v5i1.3981

Abstract

MSME actors must realize the importance of entrepreneurial competence in terms of managing their business properly. Entrepreneurial competence is knowledge, skills or abilities sufficient to meet a need such as effective performance After having good and effective entrepreneurial competence, MSMEs must have a reliable and shrewd business strategy. Business strategy is defined as the decisions, actions and reactions that first create and then exploit a business in a way that maximizes the benefits of novelty and minimizes costs.In addition, it is necessary to have the ability to adapt to the environment to respond quickly to business developments when changes occur. Having entrepreneurial competency, business strategy and environmental adaptability will result in effective and efficient marketing performance.RESEARCH OBJECTIVES To describe the influence of entrepreneurship on the marketing performance of HIMKI member SMEs, To describe the influence of business strategy on the marketing performance of HIMKI member SMEs, To describe the effect of environmental adaptability on the marketing performance of HIMKI member SMEs The research was conducted using a quantitative research method with random sampling method. The collected data will be processed to determine the Influence Of Entrepreneurship Competence, Business Strategy And Environmental Adaptability On Marketing Performance.
Co-Authors Kurnia, Tri M.M., Dr. ALI, S.E., Sholikah, Mariatus