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All Journal Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Strategi Bisnis Teknologi
Yessi Novitasari Laia
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pemanfaatan Digital Marketing Sebagai Media Pemasaran Dalam Upaya Meningkatkan Kontribusi Ekspor UMKM di Era 4.0 Lenti Susana Saragih; Aurora Elise Putriku; Silvia Diva Sari; Yessi Novitasari Laia; Yoga Syahputra
Jurnal Strategi Bisnis Teknologi Vol. 1 No. 3 (2024): Agustus : Jurnal Strategi Bisnis Teknologi (JUSBIT)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jusbit.v1i3.174

Abstract

This research aims to analyze the use of digital marketing as a marketing medium in an effort to increase the contribution of the Micro, Small and Medium Enterprises (MSME) sector to national exports in the Industrial Revolution 4.0 era. Digital marketing has opened up new opportunities for MSMEs to reach wider and more diverse markets, beyond traditional geographic boundaries. By using digital platforms, MSMEs can interact with global consumers, introduce their products and services to international markets, and build strong brand awareness. This research uses a literature study method to collect data from various related literature. The research results show that effective use of digital marketing can increase MSME sales turnover and overcome various obstacles faced in implementing digital marketing strategies. Therefore, digital marketing is an important strategy that must be adopted by MSMEs to increase their competitiveness in the global market and achieve sustainable growth.
Pengaruh Biaya Bahan Baku dan Tenaga Kerja Terhadap Biaya Produksi Pabrik Tempe Ramli Medan Yessi Novitasari Laia; Sartika Sartika; Josua Bima Panjaitan; Aurora Elise Putriku
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 4 No. 2 (2025): Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v4i2.5006

Abstract

This study aims to determine the effect of raw material costs and labor costs on production costs at Tempe Ramli Factory in Medan. Raw material and labor costs are two essential components in the production process that significantly influence overall cost efficiency and effectiveness. This research employs a quantitative approach using multiple linear regression analysis. The population in this study includes all employees of the Tempe Ramli Factory, with a total sample of 30 respondents selected using a saturated sampling technique. Data were collected through observation, questionnaires, and documentation, and analyzed using SPSS software. The results indicate that both raw material costs and labor costs have a positive and significant effect on production costs, both partially and simultaneously. Among the two, raw material costs are the most dominant factor affecting production costs. These findings highlight the importance of efficient management of raw material and labor costs to optimize production expenditures.
Co-Authors Aurora Elise Putriku Josua Bima Panjaitan Lenti Susana Saragih Sartika Sartika Silvia Diva Sari Yoga Syahputra