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All Journal Jurnal EK dan BI ABSYARA: Jurnal Pengabdian Pada Masyarakat Jurnal Penkomi : Kajian Pendidikan dan Ekonomi
Fitri, Nur Aulia
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Library & Information Science Mathematics Social Sciences Other

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PERAN RELIGIUSITAS DALAM PENYUSUNAN LAPORAN KEUANGAN DI PT. JANUS GLOBAL TRADE KAB. BONE Kirana, Ayu Puspa; Fitri, Nur Aulia; Hasminiar, Hasminiar; Marzuki, Sitti Nikmah; Rahmayanti, Vera
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 7 No 2 (2024)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v7i2.1570

Abstract

In general, financial statements are prepared by business entities to provide an overview of their financial performance to related parties such as owners, investors, employees, creditors, and others. This is in line with the function of financial statements according to Statement of Financial Accounting Concept (SFAC) Number 1, which is to provide data or information that is useful for potential shareholders and other users of financial statements to assist them in making economic decisions, based on cases of accounting fraud and misuse of financial statements, researchers are interested in examining the role of moral ethics in the aspect of religiosity in making financial statements, while the research method used is field research with qualitative descriptive data analysis. Based on the research results, the preparation of the company's financial statements is made within a certain period, this period depends on the policies of each company. Especially at PT Janus Global Trade, the preparation of financial statements is carried out simply every month. But it cannot be denied, of course there are obstacles faced by the compiler of financial statements that can indirectly cause errors in the preparation of financial statements, such as missing or late deposit of proof of transactions to the finance division, discrepancies with other related divisions, and late payment of receivables that exceed the specified period.
PERAN STRATEGI 4P DALAM MENINGKATKAN BRAND AWARENESS DAN LOYALITAS PELANGGAN DI ERA DIGITAL Rahmayanti, Vera; Nurhikmah, Nurhikmah; Fitri, Nur Aulia; Sabbar, Sabbar Dahham; Farida, Ida
Jurnal PenKoMi : Kajian Pendidikan dan Ekonomi Vol 8 No 1 (2025): Jurnal Penkomi : Kajian Pendidikan dan Ekonomi
Publisher : Sekolah Tinggi Keguruan dan Ilmu Pendidikan (STKIP) Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33627/pk.v8i1.2995

Abstract

The present journal aims to describe the role of marketing strategies, namely the marketing mix (also known as 4P: Product, Price, Promotion, Place) in increasing brand awareness and customer loyalty, especially in the growing digital era. This research is a library research study, namely by collecting and analyzing various written data from relevant sources. The digital revolution has profoundly altered the way we live, ushering in novel opportunities and challenges that have never before been experienced, including in the business paradigm, as evidenced by the intensifying competition between companies. These changes necessitate that companies perpetually innovate and update their marketing strategies. The 4P strategy (product, price, place, promotion) plays a pivotal role in increasing brand awareness and customer loyalty in the digital era. In the contemporary business landscape, enterprises are compelled to adopt an innovative approach to their online products, pricing strategies, distribution networks, and promotional initiatives to achieve a broader market reach. By leveraging digital technologies, companies can cultivate deeper customer relationships, enhance brand visibility, and personalize experiences, thereby fortifying customer loyalty and ensuring long-term success. However, this endeavor is not without its challenges, as enterprises must navigate a landscape characterized by diverse consumer preferences, rapid technological advancements, and intense competition. Consequently, companies must embrace continuous innovation and adaptation of marketing strategies to maintain relevance in the continually evolving digital market.
Penguatan Keterampilan Entrepreneur Himpunan Mahasiswa Pendidikan Kimia Melalui Pendampingan Inovasi, Standarisasi, dan Repackaging Es Krim Hadiarti, Dini; Fitriani, Fitriani; Fitri, Nur Aulia
ABSYARA: Jurnal Pengabdian Pada Masayarakat Vol 6 No 1 (2025): ABSYARA: Jurnal Pengabdian Pada Masyarakat
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/ab.v6i1.29508

Abstract

The lack of innovation and standardization in Serbato Ice Cream presents a major challenge to product development and market competitiveness. This community engagement program aimed to enhance product value through recipe modification, new variant creation, product standardization, and packaging redesign. The innovation included replacing the red coloring from serbat water with the natural blue pigment of butterfly pea flowers, adjusting the recipe for a smoother texture, and conducting tests on fat, protein, and microbiological content. Repackaging involved adding nutritional information, halal certification, and expiration dates. The results revealed that Bulato Ice Cream contained higher protein (12.45%) than Serbato Ice Cream (2.70%), while Serbato Ice Cream had a higher fat content (2.70%) than Bulato (2.34%). Microbiological analysis confirmed both products were free of bacterial contamination. Sensory tests showed that Bulato Ice Cream was preferred for its color, sweetness, and flavor, while Serbato Ice Cream was favored for its aroma and texture. These innovations not only improved product quality and safety but also contributed economically to HIMDIKIM through the commercialization of attractive, standardized local ice cream products
Co-Authors Dini Hadiarti Fitriani Fitriani Hasminiar, Hasminiar Ida Farida KIRANA, AYU PUSPA Nurhikmah Nurhikmah Rahmayanti, Vera Sabbar, Sabbar Dahham Sitti Nikmah Marzuki, Sitti Nikmah