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All Journal Jurnal EK dan BI JES (Jurnal Ekonomi Syariah ADILLA: Jurnal Ilmiah Ekonomi Syari'ah
KIRANA, AYU PUSPA
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Religion Arts Economics, Econometrics & Finance Education Social Sciences

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ANALISIS STRATEGI DAN KONTROVERSI MULTI LEVEL MARKETING: PROBLEM SOLVING DALAM KONTEKS EKONOMI SYARIAH NURHAM, MUH; KIRANA, AYU PUSPA; AMIR, MUHAMMAD FAKHRI
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 7 No 2 (2024)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v7i2.1573

Abstract

Multi Level Marketing system provides benefits for various parties, including entrepreneurs, both producers and Multi Level Marketing companies. A very controversial thing in this business is that prospective members who want to join are required to first buy goods so that the purchased goods will later be marketed again and by providing work motivation to members to recruit members to increase the distribution network of goods. The writing of this article uses a qualitative research design in the form of Library Research, using data collection techniques through journals and related books. The results of this study indicate that Multi Level Marketing Business can be considered haram if the product is only used as a tool to get bonuses, because commissions in the Multi Level Marketing system often depend on downline performance. Although the model agreement may be declared valid, another problem that arises is the willingness of downline members to join. However, because he wants to become a member and must meet the requirements to buy the product first, the prospective member is forced to buy it. Transactions like this are considered haram if the goal is more for sales or recruitment bonuses than for the product itself.
PERAN RELIGIUSITAS DALAM PENYUSUNAN LAPORAN KEUANGAN DI PT. JANUS GLOBAL TRADE KAB. BONE Kirana, Ayu Puspa; Fitri, Nur Aulia; Hasminiar, Hasminiar; Marzuki, Sitti Nikmah; Rahmayanti, Vera
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 7 No 2 (2024)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v7i2.1570

Abstract

In general, financial statements are prepared by business entities to provide an overview of their financial performance to related parties such as owners, investors, employees, creditors, and others. This is in line with the function of financial statements according to Statement of Financial Accounting Concept (SFAC) Number 1, which is to provide data or information that is useful for potential shareholders and other users of financial statements to assist them in making economic decisions, based on cases of accounting fraud and misuse of financial statements, researchers are interested in examining the role of moral ethics in the aspect of religiosity in making financial statements, while the research method used is field research with qualitative descriptive data analysis. Based on the research results, the preparation of the company's financial statements is made within a certain period, this period depends on the policies of each company. Especially at PT Janus Global Trade, the preparation of financial statements is carried out simply every month. But it cannot be denied, of course there are obstacles faced by the compiler of financial statements that can indirectly cause errors in the preparation of financial statements, such as missing or late deposit of proof of transactions to the finance division, discrepancies with other related divisions, and late payment of receivables that exceed the specified period.
OVERCOMING ISRAF: AN EXPLORATION OF FRUGAL LIVING WITHIN THE FRAMEWORK OF HIFDZ AL-MAL Sari, Surya Karmila; Kirana, Ayu Puspa; Karyono, Otong
ADILLA : Jurnal Ilmiah Ekonomi Syari'ah Vol 8 No 1 (2025): Januari
Publisher : Universitas Islam Darul 'ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/adilla.v8i1.7322

Abstract

This research aims to identify how the concept of frugal living can address wasteful behavior and examine its relationship with the principle of hifdz al-mal. The methodology employed is a qualitative approach through Library Research. Data were comprehensively collected by examining various sources such as books, online materials, and relevant scientific articles. The findings indicate that frugal living is consistent with the principle of hifdz al-mal, as both emphasize efficient and prudent wealth management. The implementation of frugal living aids in avoiding wastefulness and ensures that wealth management aligns with Islamic teachings as outlined in the concept of hifdz al-mal. This study concludes that the application of frugal living is effective in mitigating wasteful behavior and supports the implementation of the hifdz al-mal principle in Islamic economics. Frugal living, which emphasizes efficient and planned financial management, aligns with Islamic teachings on the prudent use of wealth. By adhering to the principles of frugal living, individuals can manage consumption by considering basic needs (dharuriyat), secondary needs (hajiyat), and complementary needs (tahsiniyat), thus preventing waste and unproductive use of resources.
Inovasi Pemasaran Syariah: Strategi Diferensiasi dan Positioning dalam Siklus Daur Hidup Produk Syahraeni, Syahraeni; Kirana, Ayu Puspa; Sabbar, Sabbar Dahham; Farida, Ida
JES (Jurnal Ekonomi Syariah) Vol. 10 No. 1 (2025): Maret
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jes.v10i1.1092

Abstract

This study aims to examine Islamic marketing innovation through the integration of differentiation and positioning strategies at each stage of the product life cycle, from introduction to decline. The increasing consumer awareness of quality halal products, coupled with government policies promoting the halal ecosystem, makes the application of Islamic principles in marketing more relevant. The focus of this research is to develop an integrated Islamic marketing approach that combines Islamic principles with marketing strategies to enhance the competitiveness of halal products in both domestic and international markets. The study employs a qualitative method with a literature review. Data collection is carried out through the identification, review, and analysis of literature such as books, articles, and other relevant sources to strengthen findings and provide a comprehensive understanding of Islamic marketing innovation in differentiation strategies, positioning, and product life cycles. The findings indicate that integrating Islamic principles into differentiation and positioning strategies creates sustainable competitive advantages. Islamic-based marketing enhances product quality and brand image, while managing the product life cycle in accordance with Islamic principles ensures relevance and competitiveness in the market. Modifying products, pricing, packaging, and services based on Islamic principles ensures social and economic sustainability.
Co-Authors Amir, Muhammad Fakhri Fitri, Nur Aulia Hasminiar, Hasminiar Ida Farida NURHAM, MUH Otong Karyono, Otong Rahmayanti, Vera Sabbar, Sabbar Dahham Sari, Surya Karmila Sitti Nikmah Marzuki, Sitti Nikmah Syahraeni, Syahraeni