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p-Index From 2021 - 2026
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This Author published in this journals
All Journal Jurnal Ilmu Administrasi Negara (JUAN) Management Studies and Entrepreneurship Journal (MSEJ)
Nuraini, Anggi
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Decision Sciences, Operations Research & Management Social Sciences

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Pengaruh Beauty Influencer Terhadap Keputusan Pembelian Produk Make Up Make Over Di Kota Bandung (Studi Kasus Tasya Farasya) Nuraini, Anggi; Aulia, Pramitha
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 1 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i1.2168

Abstract

Beauty Influencer is one way of marketing strategy in attracting consumers to make purchasing decisions for a product. The number of utilization of marketing methods using social media to reach and attract many consumers, one of which is by working with beauty influencers or beauty reviewers to promote these products. This study aims to determine the effect of beauty influencers on purchasing decisions on Make Over products. The research method applies a quantitative descriptive method, namely data obtained through a questionnaire. Nonprobability with purposive sampling was used as a sample method in these findings. The questionnaire was given to 100 respondents in Bandung City. The data analysis method used is simple linear regression analysis. From the results of the overall hypothesis test, beauty influencer Tasya Farasya partially has a significant effect on purchasing decisions for Make Over makeup products. This is evidenced by the value of tcount> ttable, namely 8.649> 1.660. Based on the coefficient of determination, beauty influencers have an influence of 43.3% on purchasing decisions for Make Over makeup products, while the remaining 56.7% has the influence of other variables not measured in these findings.
Transformasi Layanan Administrasi Kependudukan oleh Disdukcapil Kabupaten Bekasi di Masa Pandemi Covid-19 Nuraini, Anggi
Jurnal Ilmu Administrasi Negara (JUAN) Vol 9 No 2 (2021): Jurnal Ilmu Administrasi Negara (JUAN)
Publisher : Program Studi Ilmu Administrasi Negara FISIP UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/juan.v9i2.3761

Abstract

This study aims to look at the quality of service in the process of transforming administrative services from an offline system to an online system provided by the Department of Population and Civil Registration of Bekasi Regency during the Covid-19 pandemic. This study was analyzed based on the Theory of Application of E-Government as a result of studies and research from the Harvard JFK School of Government which has the dimensions of Support, Cappacity and Value. The method used in this research is descriptive-qualitative. This paper has succeeded in finding that the Department of Population and Civil Registration of Bekasi Regency has been able to improve the quality of services in the midst of the Covid-19 pandemic which limits the activities of the community, including the processing of administrative documents by providing online services. However, in the process of transforming the online service system, it still has some shortcomings in terms of the facilities provided.
Co-Authors Pramitha Aulia