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All Journal International Journal of Informatics and Communication Technology (IJ-ICT) Asia-Pacific Management and Business Application JURNAL LENTERA BISNIS Review of Management and Entrepreneurship Management Studies and Entrepreneurship Journal (MSEJ) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Devotion: Journal of Research and Community Service Jurnal Locus Penelitian dan Pengabdian Journal of Accounting and Finance Management (JAFM) Journal Research of Social Science, Economics, and Management Journal of Business, Social and Technology
Mustikasari, Faranita
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Aerospace Engineering Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Mathematics Social Sciences

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The Influence of Content and System Quality, Sales Promotion and Convenience Towards Freemium Platform Satisfaction Mustikasari, Faranita; Maryanto Putra, Bima; Chrisa Anjani Setiawan, Levina; Ardelia Yuliani, Rasyidah
Journal of Accounting and Finance Management Vol. 6 No. 6 (2026): Journal of Accounting and Finance Management (January - February 2026)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v6i6.2939

Abstract

This study examines how content quality, system quality, sales promotion, and convenience can affect resubscription intention of the Freemium Over the Top platform. Users of this platform has free but limited access or paid with premium features and can subscribe to more than one platform. Hence, user loyalty is reflected as resubscription. The churn rate on Freemium is higher than the subscription Video on Demand platform, because customers can return to the free service at any time. It becomes challenge for the Freemium Over the Top to maintain its customer base, especially their subscriber. This study uses a quantitative method with 300 nonprobability - convenience sampling respondents, who have subscribed to Over the Top for at least 1 month. Data analysis using Partial Least Square with the results that content quality, system quality, sales promotion, convenience can affect customer satisfaction levels and resubscription intentions. This study also found that users have different preferences, and understanding these preferences can increase user conversion from free to paid. The results of this study can help business actors in the Freemium Over the Top to increase users’ satisfaction and desire to resubscribe.
Understanding Impulse Buying Behavior: The Case of Blind Box Purchases in Indonesia Melvina Lystiani Sandra Dewi, Made; D. Budoyo, Vernandhita; Mustikasari, Faranita
Jurnal Locus Penelitian dan Pengabdian Vol. 5 No. 2 (2026): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v5i2.5619

Abstract

Uncertainty-based merchandising, exemplified by the blind-box format, conceals product attributes to heighten consumer anticipation and transform purchase episodes into suspenseful experiences. This study investigates how perceived scarcity, perceived uncertainty, and fear of missing out (FOMO) jointly influence impulsive buying among Indonesian Generation Z consumers in the blind-box market. Data were collected via an online survey of 211 Gen Z respondents, and Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed to evaluate both measurement and structural models. Results indicate that perceived scarcity (? = 0.21, p < .01) and perceived uncertainty (? = 0.24, p < .001) each significantly elevate FOMO (R² = .60), which in turn exerts a strong positive effect on impulsive buying (? = 0.45, p < .001; R² = .54). Moreover, both scarcity (? = 0.28, p < .001) and uncertainty (? = 0.32, p < .001) display direct effects on impulsive purchasing. Mediation analyses confirm that FOMO partially mediates these relationships. These findings extend uncertainty-promotion theory by demonstrating the synergistic role of outcome uncertainty and supply scarcity in amplifying loss-aversion processes and FOMO, thereby driving unplanned purchases. From a managerial perspective, calibrated scarcity mechanisms and managed uncertainty can be leveraged to stimulate consumer engagement while preserving trust. Future research should employ longitudinal designs and cross-cultural comparisons to further validate and generalize these insights.
Influence of Country-of-Origin Reputation Towards Attitude and Intention to Adopt Chinese Electric Vehicle in Indonesia Aristanty, Maria Audrey; Wijaya, Grace; Mustikasari, Faranita
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 4 (2025): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i4.4905

Abstract

This study aims to identify the factors that influence the adoption of Chinese electric vehicles in Indonesia. To achieve this, it employs a modified theory of planned behavior. The study initially examines how China’s country-of-origin reputation influence perceived risk and trust, and then how those influences attitude towards electric vehicle adoption. Furthermore, the study investigates influence of attitude, along with subjective norms and facilitating conditions towards intention to adopt electric vehicles from China. A total of 260 valid responses from consumers living in major cities in Indonesia were collected. The PLS-SEM method was used to analyze the data. It was found that Hypotheses 7 was rejected due to no significant effect, while other hypotheses were accepted and have significant effect. Facilitating conditions did not influence electric vehicle adoption intention in this study because most of the respondents came from high-income groups and were able to facilitate themselves with home charging devices. This result can be used as insight for government or car manufacturers to create suitable facilitating conditions that can improve adoption intention of Chinese electric vehicle in Indonesia for consumers who are unable to facilitate themselves.
The Influence of Viral Marketing and Buy Now, Pay Later Promotion on Impulsive Buying of Sneakers in E-commerce: The Mediating Role of Hedonic Motivation and Fear of Missing Out (FOMO) Sonday, Mahendra Ramadhan; Nurbaiti, Yessy; Mustikasari, Faranita
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 4 (2025): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i4.5379

Abstract

Post-pandemic economic recovery in Indonesia has posed significant challenges to the fashion industry, especially footwear. Although the sector grew by 44.02% in 2022, it sharply declined to only 2.65% by Q2 2024. This research investigates how viral marketing campaigns and Buy Now, Pay Later (BNPL) promotions influence impulsive buying behavior among e-commerce consumers, with hedonic motivation and Fear of Missing Out (FOMO) as mediating psychological mechanisms. Using a quantitative approach based on the Stimulus–Organism–Response (S–O–R) framework, data from 339 valid respondents aged 25–44 in Jabodetabek who have experience purchasing sneakers online were analyzed using PLS-SEM. The findings reveal that both viral marketing and BNPL promotions directly enhance impulsive buying tendencies. BNPL significantly strengthens hedonic motivation, which mediates its effect on impulsive purchasing. FOMO directly influences impulsive buying, but does not mediate the impact of viral marketing. However, descriptive statistics show that perceptions of BNPL and hedonic motivation remain neutral to low. These findings highlight the critical role of emotionally resonant marketing in stimulating consumer response in digital platforms.
Review Quality and Reviewer Credibility on Generation Z's Sneaker Purchase Intention in Indonesia: Consumer Trust as a Mediator Krisnasaputri, Pilari Agemanati; Widyasari, Septi; Br Maha, Nova Enya; Mustikasari, Faranita
Journal of Business, Social and Technology Vol. 7 No. 2 (2026): Journal of Business, Social and Technology
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jbt.v7i2.620

Abstract

Background: The rapid growth of Indonesia's sneaker market, valued at a projected US$736.85 million by 2029, has elevated Generation Z — comprising 27.94% of Indonesia's population — as a critical consumer segment. As digital natives, Generation Z increasingly relies on YouTube-based product reviews to inform purchase decisions, making review quality and reviewer credibility pivotal drivers of consumer trust and purchase intention. Objective: This study examines the influence of review quality and reviewer credibility on Generation Z's sneaker purchase intention in Indonesia, with consumer trust as a mediator within the SOR framework. Methods: A cross-sectional survey of 265 Generation Z respondents who watched sneaker review content on YouTube was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS. Results: Review quality has a positive influence on consumer trust and purchase intention, while reviewer credibility emerges as the most dominant stimulus. Consumer trust has been shown to increase purchase intention and partially mediate the relationship between review quality and reviewer credibility with purchase intention, with a stronger mediation effect observed for reviewer credibility. Conclusion: Sneaker industry players need to strengthen digital trust through safe, accurate, and transparent services to encourage Generation Z's purchase intention in the digital shopping ecosystem.
Co-Authors Afyani, Nabilla Putri Alfitra, Fariz Annisa Fahmi, Rana Ardelia Yuliani, Rasyidah Aristanty, Maria Audrey Bahari K, Habib Br Maha, Nova Enya Chrisa Anjani Setiawan, Levina D. Budoyo, Vernandhita Freddy Gunawan Gardian, Hardy Irsan, Fatih Akbarul Krisnasaputri, Pilari Agemanati Kusumawardhana, Indra Manek, Michael Valensius Maryanto Putra, Bima Maulana, Muhammad Hendra Melvina Lystiani Sandra Dewi, Made Monang, Andreas Tulus Nurbaiti, Yessy Pratiwi, Titik Qois Urwani, Ahmad Salsabillah, Ayu Riska Sari, Nabilah Fadiyah Setiawan, Rheo Alfonso Siregar, Reza Poetra Soesetyo, Suwandy Sonday, Mahendra Ramadhan Susanto, Stefanus Andrew Syah Fahlevi, Mochammad Reza Widyasari, Septi wijaya, grace Yulianto, Dwi Fajar