Article Per Year (5 Year)
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This Author published in this journals
All Journal International Journal of Informatics and Communication Technology (IJ-ICT) Asia-Pacific Management and Business Application JURNAL LENTERA BISNIS Review of Management and Entrepreneurship Management Studies and Entrepreneurship Journal (MSEJ) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Devotion: Journal of Research and Community Service Journal of Accounting and Finance Management (JAFM) Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies
Mustikasari, Faranita
Unknown Affiliation
Aerospace Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Health Professions Neuroscience Social Sciences

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MENDORONG PERUBAHAN: PERAN NILAI HARGA, KESESUAIAN HAMBATAN INFRASTRUKTUR, PENGARUH SOSIAL, DAN INSENTIF PEMERINTAH DALAM MEMBENTUK MINAT GENERASI Y UNTUK MENGADOPSI KENDARAAN LISTRIK DI JABODETABEK Syah Fahlevi, Mochammad Reza; Siregar, Reza Poetra; Mustikasari, Faranita
JURNAL LENTERA BISNIS Vol. 14 No. 3 (2025): JURNAL LENTERA BISNIS, SEPTEMBER 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i3.1983

Abstract

Air pollution in Jakarta continues to increase annually, along with the growing number of vehicles on the road. This situation has pushed the electric vehicle sector to develop and adapt rapidly in an effort to mitigate environmental problems in Jakarta. Jakarta is a potential market for both two-wheeled and four-wheeled electric vehicles. However, although Jakarta is one of the largest markets for electric vehicle adoption in Indonesia, various factors still influence electric vehicle purchase intentions in the region. This study uses the Theory of Planned Behavior as a theoretical foundation, adding the variables Price Value and Infrastructure Barrier. Data were collected through an online questionnaire using a non-probability sampling method.
The Influence of Content and System Quality, Sales Promotion and Convenience Towards Freemium Platform Satisfaction Mustikasari, Faranita; Maryanto Putra, Bima; Chrisa Anjani Setiawan, Levina; Ardelia Yuliani, Rasyidah
Journal of Accounting and Finance Management Vol. 6 No. 6 (2026): Journal of Accounting and Finance Management (January - February 2026)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v6i6.2939

Abstract

This study examines how content quality, system quality, sales promotion, and convenience can affect resubscription intention of the Freemium Over the Top platform. Users of this platform has free but limited access or paid with premium features and can subscribe to more than one platform. Hence, user loyalty is reflected as resubscription. The churn rate on Freemium is higher than the subscription Video on Demand platform, because customers can return to the free service at any time. It becomes challenge for the Freemium Over the Top to maintain its customer base, especially their subscriber. This study uses a quantitative method with 300 nonprobability - convenience sampling respondents, who have subscribed to Over the Top for at least 1 month. Data analysis using Partial Least Square with the results that content quality, system quality, sales promotion, convenience can affect customer satisfaction levels and resubscription intentions. This study also found that users have different preferences, and understanding these preferences can increase user conversion from free to paid. The results of this study can help business actors in the Freemium Over the Top to increase users’ satisfaction and desire to resubscribe.
Co-Authors Afyani, Nabilla Putri Alfitra, Fariz Amalia, Shafira Annisa Fahmi, Rana Ardelia Yuliani, Rasyidah Aristanty, Maria Audrey Bahari K, Habib Chrisa Anjani Setiawan, Levina Freddy Gunawan Gardian, Hardy Irsan, Fatih Akbarul Kusumawardhana, Indra Manek, Michael Valensius Maryanto Putra, Bima Maulana, Muhammad Hendra Monang, Andreas Tulus Nurbaiti, Yessy Pratiwi, Titik Putri, Ni Putu Nanda Pramesti Nata Qalbi, Nurfathiyah Mualifah Qois Urwani, Ahmad Salsabillah, Ayu Riska Sari, Nabilah Fadiyah Setiawan, Rheo Alfonso Siregar, Reza Poetra Soesetyo, Suwandy Sonday, Mahendra Ramadhan Susanto, Stefanus Andrew Syah Fahlevi, Mochammad Reza wijaya, grace Yulianto, Dwi Fajar