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All Journal JURNAL LENTERA BISNIS Management Studies and Entrepreneurship Journal (MSEJ)
Jasa, Retnowati
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Brand Image Dan Product Quality Terhadap Consumer Loyalty “SKINTIFIC” Melalui Consumer Satisfaction Sebagai Variabel Intervening Jasa, Retnowati; Asrudi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 1 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i1.4076

Abstract

Pertumbuhan industri perawatan kecantikan, khususnya skincare, semakin beragam dan meningkat ditandai dengan munculnya berbagai macam produk skincare yang mengakibatkan persaingan di industri kecantikan semakin meningkat. Oleh karena itu penelitian ini bertujuan guna mengetahui dampak brand image dan kualitas produk terhdap loyalitas konsumen melalui kepuasan konsumen sebagai variabel intervening pada produk skintific. Penelitian ini menggunakan metode kuantitatif dengan populasi seluruh konsumen skintific yang ada di Kec. Masamba Kab. Luwu Utara dan sampel sebanyak 100 orang. Teknik pengumpulan data melalui penyebaran kuesioner melalui google form. Penelitian ini menggunakan software SPSS versi 26 dengan analisis data Path Analysis, Uji Reliabilitas dan Uji Determinasi. Hasil penelitian menunjukkan bahwa : (1) tidak ada pengaruh antara variabel brand image terhadap kepuasan konsumen, (2) ada pengaruh yang signifikan antara variabel kualitas produk terhadap kepuasan konsumen, (3) tidak ada pengaruh antara variabel brand image terhadap loyalitas konsumen, (4) tidak ada pengaruh antara variabel kualitas produk terhadap loyalitas konsumen, (5) ada pengaruh yang signifikan antara variabel kepuasan konsumen terhadap loyalitas konsumen, (6) secara tidak langsung brand image dan kualitas produk melalui kepuasan konsumen mempunyai pengaruh yang signifikan terhadap loyalitas konsumen.
PENGARUH TRANSFORMASI DIGITAL TERHADAP KINERJA OPERASIONAL PERBANKAN DI INDONESIA Pranita, Fera Lufhidarani; Nurfitri, Ade Rachmawati; Jasa, Retnowati; Soukotta, Agnes; Jimar, Any
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2235

Abstract

This study aims to analyze the impact of digital transformation on banking operations in Indonesia. Digital transformation has become a strategic issue in the banking industry along with the development of information technology and the increasing public demand for fast, easy, and efficient financial services. This study uses a quantitative approach with an explanatory design to examine the relationship between digital transformation as the independent variable and operational performance as the dependent variable. The data used are secondary data obtained from the annual reports and financial statements of banks in Indonesia that have implemented digital services. The sampling technique used purposive sampling, while data analysis was conducted using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) using SmartPLS software. The results show that digital transformation has a positive and significant impact on banking operational performance. Increased service digitalization, technology investment, and digital innovation have been proven to improve operational cost efficiency, productivity, and customer service quality. These findings indicate that digital transformation plays a strategic role in improving operational performance and generating savings in banking in the digital era. However, the effectiveness of digital transformation is also influenced by the readiness of human resources, technological infrastructure, and management support in managing organizational change
Co-Authors Ade Rachmawati Nurfitri Asrudi Jimar, Any Soukotta, Agnes