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All Journal Abdimasku : Jurnal Pengabdian Masyarakat Islamic Financial And Accounting Review
Jimar, Any
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Computer Science & IT Economics, Econometrics & Finance Health Professions Industrial & Manufacturing Engineering Social Sciences

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Penguatan Strategi Pemasaran Produk UMKM dan Koperasi di Kota Makassar untuk Meningkatkan Penjualan dan Pendapatan melalui Inovasi Digital Jimar, Any; Awaliah, Andi Urfia
ABDIMASKU : JURNAL PENGABDIAN MASYARAKAT Vol 8, No 1 (2025): JANUARI 2025
Publisher : LPPM UNIVERSITAS DIAN NUSWANTORO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62411/ja.v8i1.2731

Abstract

This community service activity was held in the Sulawesi University of Technology Campus Hall. The aim of this service is to strengthen the marketing strategy for MSME and Cooperative products in Makassar City. Meanwhile, the topic discussed was digital innovation which can increase sales and income of business actors. This includes a variety of digital technologies, including social media, e-commerce platforms, and data marketing that are relevant for the modern market. Participants in this activity were MSMEs, cooperative members and lecturers who attended who also had side businesses, each of whom had an interest in increasing the competitiveness of their business through marketing innovation. The results of this service show that participants have a better understanding of digitalization in marketing and higher motivation to immediately apply what they learn into practice to increase their sales and income. Thus, this activity application contributes positively to local economic growth in Makassar City.
ANALYSIS PERFORMANCE OF BANK PERKREDITAN RAKYAT AND ENTRY STRATEGY INTO CAPITAL MARKETS Dewi, Riska; Jimar, Any; Darmawan, Fajar
Islamic Financial And Accounting Review Vol 2 No 2 (2024): Islamic Financial And Accounting Review
Publisher : Institut Agama Islam Negeri Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/ifar.v2i2.10608

Abstract

This research examines the influence of financial performance in the form of Return on Assets (ROA), Return on Equity (ROE), Loan to Deposit Ratio (LDR) and Non-Performing Loans (NPL) on the Capital Adequacy Ratio (CAR) at People's Economic Banks registered with the OJK Indonesia for the period January 2018 to December 2022. The data analysis method used is the Error Correction Model (ECM) which analyzes the relationship between the independent variable and the dependent variable in the long term and short term. The results of the analysis show that in the long term the ROA variable has a negative and significant effect on CAR, the ROE variable has a positive and significant effect on CAR, the LDR variable has no significant effect on CAR and the NPL variable has a negative and significant effect on CAR. The results of this research are related to whether BPR will carry out an Initial Public Offering (IPO) from the UUP2SK perspective in looking at opportunities for BPR to enter the capital market.
Co-Authors Andi Urfia Awaliah Darmawan, Fajar Riska Dewi