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All Journal Management Studies and Entrepreneurship Journal (MSEJ)
Savitri, Anava Salsa Nur
Unknown Affiliation
Decision Sciences, Operations Research & Management

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The Influence of Brand Image and Brand Trust on Consumers' Decisions to Purchase Aerostreet Shoes in the City of Solo Akbarina, Farida; Dhakirah, Sanita; Putra, I Gusti Ngurah Agung Dewantara; Umar, Ahmad Ulil Albab Al; Savitri, Anava Salsa Nur
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 1 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i1.4178

Abstract

This research aims to determine the influence of brand image and brand trust on the Purchase Decision of Aerostreet shoes among consumers in Pasuruan. This study uses a quantitative approach. Data analysis in this study used a multiple linear regression model. The sampling technique used a non-probability technique with purposive sampling type to obtain 60 samples. The research results show that brand image and brand trust have a significant effect on purchasing interest. Brand image partially influences Purchase Decision and Brand trust directly influences purchasing interest.
Co-Authors Farida Akbarina I Gusti Ngurah Agung Dewantara Putra Sanita Dhakirah Umar, Ahmad Ulil Albab Al