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All Journal Journal Of Management Science (JMAS) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Indonesia Sosial Sains
Rojuaniah , Rojuaniah
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Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Energy Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences

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A Review of The Factors That Form The Brand Equity of Public Hospitals: A Quantitative Study in Tangerang City Syah, Tantri Yanuar Rahmat; Ariyanti, Oktaria Dwi; Suyitno, Edi; Rojuaniah , Rojuaniah; Astuti, Puji
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5851

Abstract

This study adopts a quantitative approach to investigate the factors that influence the brand equity of general hospitals in Tangerang. Using online questionnaires and structured survey methods, data was collected from 180 respondents who met the set criteria, with the majority of them being female. Variables such as brand awareness, brand loyalty, brand reputation, brand image, and brand equity were measured using a Likert scale with adequate validity and reliability analysis. A company's brand can reflect the value of the products it offers, but the brand will not be meaningful without strong equity in the market. Today, the ability to build brand equity plays an important role in creating value for customers and companies. Brand equity adds value to a product. Results from the structural equation model (SEM) analysis show that brand awareness and brand loyalty significantly contribute to RSU brand equity. However, the findings also show that brand image and brand reputation, although important, do not have a significant impact on brand equity. Limitations of the study include the specific sample representation and measurement methods used, which may affect the generalizability of the results. Therefore, future studies are recommended to take a broader comparative approach and deepen understanding with a qualitative approach to consumer perceptions of healthcare services
The effect of customer expectations and experience on satisfaction and repurchase intention on hijab products Intani, Vidya; Rojuaniah , Rojuaniah
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.334

Abstract

A Repurchase intention in marketing is generally a strong desire of consumers based on the experience of purchasing products that have been made in the past. When buying a product a customer has high expectations for the product they will buy, if the product purchased is as expected it will create a positive impression and make the customer have a good experience and will be satisfied with the product purchased. This study aims to analyze the effect of customer expectations and customer experience on customer satisfaction and repurchase intention. The population in this study is people who have purchased Zytadelia hijab products at least 1 time in the last 1 month in the Jabodetabek area with an age range of 20-40 years as many as 100 respondents. The method used in this study uses a quantitative approach by collecting data using a survey method by distributing questionnaires online. Data were analyzed using the SEM (Structural Equation Model) PLS method. Based on the analysis it was concluded that customer expectations have a positive effect on customer satisfaction, as well as customer experience have a positive effect on customer satisfaction. Apart from that, customer experience has a positive effect on repurchase intention, but customer expectations have no effect on repurchase intention. Furthermore, customer satisfaction has a positive effect on repurchase intentions. Customer satisfaction mediates customer expectations on repurchase intentions, has a positive and significant effect, and customer satisfaction mediates the effect of customer experience on repurchase intentions, has a positive and significant effect. The findings in this study are when customers buy Zytadelia hijab products and it meets their expectations or even exceeds them, a good impression will arise resulting in a good experience and will feel satisfied. When the customer is satisfied, there will be a desire to re-purchase Zytadelia hijab products.
The Effect of The Application of Good Corporate Governance (GCG) Principles on Job Satisfaction and Employee Performance Mubaraq Nazam, Rio; Rojuaniah , Rojuaniah
Jurnal Indonesia Sosial Sains Vol. 5 No. 04 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i04.1056

Abstract

The application of good corporate governance principles is vital in all companies, particularly in the banking sector. This study examines the impact of good corporate governance on job satisfaction and employee performance, as well as the relationship between job satisfaction and employee performance. Public trust in state-owned banks is higher than that of private banks, making BNI an interesting case study. BNI, as the only state-owned bank operating globally, is known for its good corporate governance practices, as evidenced by its high CGPI score. This study focuses on permanent employees of BNI's Regional Office 15 in East Jatinegara, Jakarta. A survey was conducted among 125 respondents using SEM PLS. The results show that good corporate governance principles positively affect job satisfaction and employee performance, but job satisfaction does not directly impact employee performance. This research contributes to managerial implications, suggesting that companies can redesign positions, promotions, salaries, or rewards to enhance job satisfaction among employees. The findings of this study are expected to provide insights for managers to improve employee satisfaction and performance by implementing good corporate governance practices.
Co-Authors Ariyanti, Oktaria Dwi Mubaraq Nazam, Rio Puji Astuti Suyitno, Edi Tantri Yanuar Rahmat Syah Vidya Intani Athfalina