Garuda - Garba Rujukan Digital

Pendampingan Pengelolaan Keuangan dan Pemasaran Digital bagi UMKM Desa Kemang Sari, Lilis Permata; Argeto, Valentino; Widiastuti, Risma; Annisya, Dhea; Anggraini, Leriza Desitama; Gumano, Hendry Natanael; Purnamasari, Endah Dewi
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 8 No 3 (2024): Volume 8 Nomor 3 Tahun 2024
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v8i3.23619

In the era of globalization that continues to develop, people are expected to adapt to increasingly advanced technological advances. This activity aims to strengthen MSME skills in financial management and digital marketing. This program helps people utilize social media and product branding techniques to increase sales and expand the market. The main target of this training and mentoring is the Kemang Village community, both from housewives, especially community leaders, to be more creative and innovative in managing their businesses, both in terms of financial records and marketing that can reach consumers widely. The implementation method used is through socialization and mentoring for the Kemang Village community. As a result, MSME actors in Kemang Village showed increased awareness and application of appropriate practices in marketing and financial management. This program shows how appropriate mentoring can encourage MSME growth and local economic welfare.

Strategi Pemasaran Inovatif untuk Menarik Wisatawan ke Wisata Pemandian Jang Oden Pamukti, Hakiki; Sari, Lilis Permata; Rossi, Lola Valentina; Saputri, Selfi; Gumano, Hendry Natanael; Purnamasari, Endah Dewi; Anggraini, Leriza Desitama
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 8 No 3 (2024): Volume 8 Nomor 3 Tahun 2024
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v8i3.23648

One of the villages that has tourism potential in Lembak Regency is Kemang Village. Jang Oden Bathing Tourism is a tourist destination with unique natural beauty, but due to lack of marketing, it is not well known to many tourists. Therefore, innovative marketing strategies need to be introduced to increase tourist visits. The methodology used in this activity is a participatory approach and the implementation of effective innovative marketing strategies. carried out through the use of social media such as Instagram to promote the tourist destination. Google Maps marketing is also used to improve accessibility. Refreshing promotional packages equipped with free karaoke facilities can be an additional attraction. The results of this service have a positive impact after marketing on Instagram, showing that this strategy is effective in increasing awareness and tourist visits to this tourist destination.

Pengaruh conditional value, emotional value, epistemic value dan green self identity terhadap green purchase intention konsumen Generasi Z Kota Palembang Sari, Lilis Permata; Setiawan, Budi; Purnamasari, Endah Dewi
Jurnal STEI Ekonomi Vol. 34 No. 2 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36406/jemi.v34i2.92

The United Nations (UN) has set 17 goals to protect the earth, considering that natural assets are increasingly depleted along with the increase in the world's population. Responding to the UN's call regarding this global issue, Reliable Consumption and Production can influence consumers' desire to consume. This indicates that the factors of Conditional value, emotional value, curiosity value, and Green Personality on Green purchase Considerations of Generation Z consumers in Palembang City. The research strategy used in this study is a descriptive Quantitative Strategy using the SmartPLS version 3 program, the population of this study is generation Z aged 17-27 years with data collection using an online survey. The sample tested was 105 respondents. The results of this study illustrate that the factors of Conditional value, Epistemic Value, green self-identity have a significant influence on Green purchase Intention but emotional value does not have a major impact on the Green purchase Intention of Generation Z consumers in Palembang City. Based on the results of the considerations, it was found that increasing consumer awareness of products in the environment as a whole affects green buying interest.

Reconstruction of Islamic Religious Education Curriculum Responsive to Gender and Religious Moderation Asykur, Muamar; Usman, Abdurrahim Supardi; Nurliana, Nurliana; Sari, Lilis Permata; Nurmiani, Nurmiani
International Journal on Advanced Science, Education, and Religion Vol 8 No 2 (2025): IJoASER (International Journal on Advanced Science, Education)
Publisher : Sekolah Tinggi Agama Islam Al-Furqan, Makassar - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33648/ijoaser.v8i2.1086

his study examines the reconstruction of the Islamic Education Curriculum (PAI) in Indonesia with a focus on gender responsiveness and religious moderation. Amidst increasing identity-based polarization and gender-based discrimination, there is a growing urgency for an inclusive and transformative educational framework. This study uses a qualitative-empirical method using literature studies, curriculum analysis, and interviews with PAI educators. The research findings reveal that the curriculum is still heavily biased towards doctrinal teaching with limited space for gender equality and pluralist discourse. This study proposes a conceptual model that integrates gender-sensitive pedagogy and wasathiyah (moderation) values rooted in the principles of the Qur'an and national education goals. This reconstruction aims to foster critical awareness, tolerance, and social justice values in students. The implications of this study support the revision of the national curriculum content, teacher training modules, and the development of inclusive learning models in PAI.

Strategi dan Implementasi Pembaharuan Pendidikan Islam Sari, Lilis Permata; Nurdin, Nasrul; Nurliana; Nurmiani; Rama, Bahaking
AL-URWATUL WUTSQA: Kajian Pendidikan Islam Vol. 5 No. 1 (2025): JUNI 2025
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Strategi dan implementasi pembaharuan pendidikan Islam yang responsif terhadap tantangan global dan perkembangan zaman. Pendidikan Islam memerlukan transformasi yang menyeluruh mulai dari kurikulum, metode pembelajaran, hingga peningkatan kualitas sumber daya manusia. Strategi pembaharuan yang ditawarkan mencakup rekonstruksi kurikulum, integrasi ilmu agama dan umum, revitalisasi pendidikan karakter, serta pemanfaatan teknologi. Implementasi strategi ini dilakukan melalui perencanaan, pelatihan, evaluasi, serta kolaborasi antara lembaga, pemerintah, dan masyarakat. Makalah ini juga mengidentifikasi tantangan dalam pembaharuan pendidikan Islam seperti resistensi terhadap perubahan, keterbatasan infrastruktur, serta kualitas guru yang belum merata, dan menawarkan solusi sistematis. Diharapkan pembaharuan ini melahirkan generasi Muslim yang religius, cerdas, dan kompeten menghadapi era global.

Reconstruction of Islamic Religious Education Curriculum Responsive to Gender and Religious Moderation Asykur, Muamar; Usman, Abdurrahim Supardi; Nurliana, Nurliana; Sari, Lilis Permata; Nurmiani, Nurmiani
International Journal on Advanced Science, Education, and Religion Vol 8 No 2 (2025): IJoASER (International Journal on Advanced Science, Education)
Publisher : Sekolah Tinggi Agama Islam Al-Furqan, Makassar - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33648/ijoaser.v8i2.1086

his study examines the reconstruction of the Islamic Education Curriculum (PAI) in Indonesia with a focus on gender responsiveness and religious moderation. Amidst increasing identity-based polarization and gender-based discrimination, there is a growing urgency for an inclusive and transformative educational framework. This study uses a qualitative-empirical method using literature studies, curriculum analysis, and interviews with PAI educators. The research findings reveal that the curriculum is still heavily biased towards doctrinal teaching with limited space for gender equality and pluralist discourse. This study proposes a conceptual model that integrates gender-sensitive pedagogy and wasathiyah (moderation) values rooted in the principles of the Qur'an and national education goals. This reconstruction aims to foster critical awareness, tolerance, and social justice values in students. The implications of this study support the revision of the national curriculum content, teacher training modules, and the development of inclusive learning models in PAI.

Reconstruction of Islamic Religious Education Curriculum Responsive to Gender and Religious Moderation Asykur, Muamar; Usman, Abdurrahim Supardi; Nurliana, Nurliana; Sari, Lilis Permata; Nurmiani, Nurmiani
International Journal on Advanced Science, Education, and Religion Vol 8 No 2 (2025): IJoASER (International Journal on Advanced Science, Education)
Publisher : Sekolah Tinggi Agama Islam Al-Furqan, Makassar - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33648/ijoaser.v8i2.1086

his study examines the reconstruction of the Islamic Education Curriculum (PAI) in Indonesia with a focus on gender responsiveness and religious moderation. Amidst increasing identity-based polarization and gender-based discrimination, there is a growing urgency for an inclusive and transformative educational framework. This study uses a qualitative-empirical method using literature studies, curriculum analysis, and interviews with PAI educators. The research findings reveal that the curriculum is still heavily biased towards doctrinal teaching with limited space for gender equality and pluralist discourse. This study proposes a conceptual model that integrates gender-sensitive pedagogy and wasathiyah (moderation) values rooted in the principles of the Qur'an and national education goals. This reconstruction aims to foster critical awareness, tolerance, and social justice values in students. The implications of this study support the revision of the national curriculum content, teacher training modules, and the development of inclusive learning models in PAI.

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