Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal International Journal of Business and Management Technology in Society (IJBMTS)
Ratih, Irene Kanina
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Strategic Planning in Digital Marketing: Bibliometric and Content Analysis Ratih, Irene Kanina; Salahudin, Muhammad Saad; Hanoum, Syarifa; Korpysa, Jaroslaw
International Journal of Business and Management Technology in Society Vol. 1 No. 1: June 2023
Publisher : Direktorat Riset dan Pengabdian Kepada Masyarakat, Institut Teknologi Sepuluh Nopember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j30254256.v1i1.781

Abstract

Purpose – This study is aimed to map the trend, conceptual structure, and characteristic of strategic planning in digital marketing research. Methodology – This study uses Performance Bibliometrics analysis and Science Mapping Techniques. Performance Bibliometrics is used to analyze basic information and Science Mapping Techniques are used to find differences in future studies. the PRISMA method was used to complete the analysis performed. Findings – the most prolific and influential journals, authors, countries, and research dominated by Spain, the United States, and the United Kingdom. In addition, four themes are found that are often used in this field of study, namely the "marketing" cluster, the "decision theory" cluster, the "strategic approach" cluster, and the "social media" cluster. Research limitations – This study only covers research published related to strategic planning in digital marketing, the data selected only use synta strategic, and the co-occurrence analysis was used to present the conceptual structure in this study. Practical implications – This research will help practitioners to understand the basis of job satisfaction in textile factory workers and contribute to the scientific community by providing thematic maps and recommendations for future research of this field of study.
Evaluating the Efficiency and Productivity Effects of Cross-Border Acquisitions Using Data Envelopment Analysis (DEA) Hanoum, Syarifa; Sa'adah, Silviana Khalilatus; Ratih, Irene Kanina; Rofifah, Jihan; Nikmah, Uliyatun; Shubbak, Mahmood
International Journal of Business and Management Technology in Society Vol. 2 No. 2: December 2024
Publisher : Direktorat Riset dan Pengabdian Kepada Masyarakat, Institut Teknologi Sepuluh Nopember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j30254256.v2i2.8784

Abstract

Purpose – This research examines the impact of cross-border acquisitions on the efficiency and productivity of acquired companies, with a specific focus on MSA, an automotive firm. Methodology – We employ Data Envelopment Analysis (DEA) to assess total factor productivity and compare MSA’s performance before and after its acquisition by Michelin. Findings – MSA’s efficiency fluctuated over time, peaking in Q1 2021 with a score of 1 but declining in Q1 2022, indicating room for improvement. The Mann-Whitney test results show no significant change in MSA’s efficiency following the acquisition, suggesting the merger did not notably enhance performance. Practical implications – Managers should concentrate on optimizing material, labor, and capital management, while maintaining continuous operational monitoring. A proactive approach to the implications of strategic decisions, such as cross-border acquisitions, is essential for sustained high performance and long-term success.
Co-Authors Korpysa, Jaroslaw Nikmah, Uliyatun Rofifah, Jihan Sa'adah, Silviana Khalilatus Salahudin, Muhammad Saad Shubbak, Mahmood Syarifa Hanoum