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All Journal Kinerja MODUS-Jurnal Ekonomi dan Bisnis
Mahestu N Krisjanti
Universitas Atma Jaya Yogyakarta
Economics, Econometrics & Finance

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EVALUASI PENGARUH COUNTRY-OF-ORIGIN, MEREK, DAN HARGA PADA PEMBELIAN PRODUK SUSU IMPORT Krisjanti, W Mahestu Noviandra
KINERJA Vol 11, No 1 (2007): Kinerja
Publisher : Faculty of Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v11i1.1385

Abstract

Indonesian people tend to prefer and have a good perception about imported products compare to the domestic products. Indeed, when they don’t have any competence to judge the quality of the product they will use country-of-origin, brand and also the price as a basic. Therefore, this research will evaluate those three variables in imported product buying decision, in the case of imported infant milk. The research will analyze whether mother as the decision maker of this product is influenced by country-of-origin, brand and price. From the data analysis, it is found that only price and brand which influence the buying decision. Country-of-origin doesn’t influence the buying decision significantly.Keywords: country-of-origin, harga, merek, susu bayi import
RESENSI BUKU: CONVERGENCE MARKETING: STRATEGIES FOR REACHING THE NEW HYBRID CONSUMERS W. Mahestu Noviandra Krisjanti
KINERJA Vol. 7 No. 1 (2003): Kinerja
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v7i1.788

Abstract

CONVERGENCE MARKETING: STRATEGIES FOR REACHING THE NEW HYBRID CONSUMERS(MENANGKAP PASAR HIBRID DENGAN PEMASARAN KONVERGENSI)Penulis: Yoram (Jerry) Wind, Vijay Mahajn with Robert E GuntherPenerbit: Prentice HallTahun : 2002Tebal: xxviii + 360 halaman, 12 BabISBN: 0-13-065075
EVALUASI PENGARUH COUNTRY-OF-ORIGIN, MEREK, DAN HARGA PADA PEMBELIAN PRODUK SUSU IMPORT W Mahestu Noviandra Krisjanti
KINERJA Vol. 11 No. 1 (2007): Kinerja
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v11i1.1385

Abstract

Indonesian people tend to prefer and have a good perception about imported products compare to the domestic products. Indeed, when they don’t have any competence to judge the quality of the product they will use country-of-origin, brand and also the price as a basic. Therefore, this research will evaluate those three variables in imported product buying decision, in the case of imported infant milk. The research will analyze whether mother as the decision maker of this product is influenced by country-of-origin, brand and price. From the data analysis, it is found that only price and brand which influence the buying decision. Country-of-origin doesn’t influence the buying decision significantly.Keywords: country-of-origin, harga, merek, susu bayi import
PENGARUH PAPARAN MEDIA SOSIAL TERHADAP NIAT MENGUNJUNGI DESTINASI WISATA (STUDI PADA STUDIO ALAM GAMPLONG) Handry Alvin Wangka; Mahestu Noviandra Krisjanti
Modus Vol. 32 No. 2 (2020): MODUS
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/modus.v32i2.3530

Abstract

ABSTRACTThis study examines how the influence of social media exposure in shaping the behavior of tourists visiting the destination. The destination referred to in this study is a film tourism destination such as Studio Alam Gamplong and also how it affects the desires and gratification of destination content. Questionnaires were distributed as many as 202, but the number of samples used in this study were 173 respondents, respondents who had access to information about the Bumi Manusia and knew the Studio Alam Gamplong as the shooting location. The results of the study note that exposure to social media affects the intention to visit tourist destinations through the desire to travel and gratification of destination content, as well as the direct effect between social media exposure on the intention to visit tourist destinations. In addition, the mediation test results in a complementary and partial mediation model that can influence between independent variables on the dependent variable in the model both directly and indirectly. The desire to travel is an important variable in this study in formulating the intention of visiting tourists to the Studio Alam Gamplong.Keywords: social media exposure; desire to travel to destination; gratification destination content; intention to visit destination ABSTRAKPenelitian ini melihat bagaimana pengaruh paparan media sosial dalam membentuk perilaku wisatawan yang mengunjungi destinasi wisata. Destinasi wisata yang diteliti pada penelitian ini adalah destinasi wisata film seperti Studio Alam Gamplong dan pengaruhnya terhadap keinginan dan gratifikasi konten destinasi. Kuesioner yang dibagikan berjumlah 202, namun sampel dalam penelitian ini berjumlah 173 responden, yaitu para responden yang memiliki akses informasi tentang film Bumi Manusia dan mengetahui Studio Alam Gamplong sebagai tempat syuting film. Hasil penelitian ini menunjukkan bahwa paparan media sosial mempengaruhi niat mengunjungi destinasi wisata melalui keinginan untuk melakukan perjalanan dan gratifikasi konten destinasi, serta terdapat pengaruh langsung paparan media sosial pada niat mengunjungi destinasi wisata. Selain itu, hasil pengujian mediasi menunjukkan model mediasi komplementer dan parsial yang mempengaruhi hubungan antara variabel independen dan variabel dependen baik secara langsung maupun tidak langsung. Keinginan melakukan perjalanan merupakan variabel yang penting dalam penelitian ini di dalam merumuskan niat mengunjungi destinasi wisata Studio Alam Gamplong. Kata kunci:      paparan media sosial; keinginan melakukan perjalanan; gratifikasi konten destinasi; niat mengunjungi destinasi
Co-Authors Handry Alvin Wangka